singing in the rain: how to harness the power of weather data | lindsay wiles, strategic sales...
TRANSCRIPT
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WEATHER At Play…
Mobile Marketing Life
Lindsay Wiles, November 2014
@Weatherwiles Join the conversation… #WeatherAds
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2• The Dai ly Impact o f Weather…
• The Connected Consumer… At P lay
• Weather Data…the context o f the conversat ion
• Weather * Mobi le * Locat ion * Consumer *
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THE DAILY IMPACT OF WEATHER
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After all, when you see the world through weather…
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THE DAILY IMPACT OF WEATHER
WEATHER def ines al l of us…
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45% OF SMARTPHONE
OWNERS CHECK
WEATHER APPS WHILE
GETTING READY IN THE
MORNING
WEATHER * MOBILE * LOCATION * CONSUMER
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C o n v e r s a t i o n s p e r s e c o n d
A b o u t t h e w e a t h e r i n b r i t a i n
M i l l i o n v i s i t s P E R M O N T H t o
T h e w e a t h e r c h a n n e l
P R O P E R T I E S
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M o s t d o w n l o a d e d f r e e i P h o n e a p p o f
a l l t i m e#7
M o s t d o w n l o a d e d f r e e i P a d a p p o f
a l l t i m e#2
WEATHER * MOBILE * LOCATION * CONSUMER
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7WEATHER ON TWITTER…WEATHER * MOBILE * LOCATION * CONSUMER
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The Supreme accomplishment is to blur the line between work
and play
Arnold J Toynbee
THE CONNECTED CONSUMER…AT PLAY
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THE CONNECTED CONSUMER…AT PLAY
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BE PART OF THE CONVERSATION
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
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WHEREVER IT TAKES PLACE
WEATHER DATA …THE CONTEXT OF THE CONVERSATION
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WEATHER DATA …THE CONTEXT OF THE CONVERSATION
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CASE STUDY: TUI Travel, Thomson Holidays
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WEATHER DATA …THE CONTEXT OF THE CONVERSATION
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CASE STUDY: CLOUDY WITH A CHANCE OF MEATBALLS, 20th CENTURY FOX
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WEATHER DATA …THE CONTEXT OF THE CONVERSATION
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• Weather da ta g ives loca l con tex tua l r e levance
• Th ink na t i ve !
• Exper iment w i th your ‘ t r igger ’ se t
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MOVIE GOERS GO MOBILE
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