sip isn’t just for voice anymore
DESCRIPTION
SIP Isn’t Just for Voice Anymore. Delivering Applications and Services to Cordless Phones. Battle for Broadband Communications. ILEC Triple Play (Broadband, Mobile and Home Telephony). Content and Peer to Peer Communication Services. Cable Triple Play (Broadband, Telephony, Cable TV). - PowerPoint PPT PresentationTRANSCRIPT
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
SIP Isn’t Just for Voice AnymoreDelivering Applications and Services to Cordless Phones
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Battle for Broadband Communications
Mobile with WiFi Handoff
Cable Triple Play(Broadband, Telephony,Cable TV)
Content and Peerto Peer CommunicationServices
ILEC Triple Play(Broadband, Mobile andHome Telephony)
What was once a quiet home……
BroadbandSpigot
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
US Broadband & VoIP Penetration
0
5
10
15
20
25
2004 2005 2006 2007 2008 2009
Vo
IP S
ub
s (m
illi
on
s)
0
10
20
30
40
50
60
70
80
Bro
adb
and
Su
bs
(mil
lio
ns)
VoIP Broadband
Source: Yankee Group, Kinetic Strategies and Casabi Estimates
Broadband CAGR: 18%
VoIP CAGR: 90%
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Digital Telephonyisn’t just Cheaper Minutes
Save Lots of Money on your phone service
We need to deploy an enhanced service offer that goes beyond the look and feel of basic voice. Our success and differentiation requires cross product integration
and customer personalization of services. Tom White - Comcast
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
The Solution
Utilize SIP to TunnelApplications Through
Firewall
Drive User Experience From
Network
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Power of the Home Phone
Smart Phones
Personal Computer
Mobile Phone
TV
Proximity
Mobility
Cost/Screen
Screen Size
Coverage
Broadband
Ease of Use
Good
Fair
Poor
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Smart Edge DevicesPSTN, VoIP & P2P
RTX
Thomson
IDT
VTech
Philips
RTX
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October 10-13, 2006• San Diego Convention Center, San Diego California
Extend Communications Services
• Peer-to-Peer/IM– View Buddy List– Receive/Reply to IMs– Initiate Peer to Peer Calls– Push-to-Talk & Voice Chat
• Personal Phonebook Access– Unlimited Size, Network Based– Personalized for Each User– Directories for Community
Organizations
• Message View and Access– Visual Queue– Voicemail and/or E-mail– Reply by Voice or Text
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Broadcast Content
• Push Personalized Content to the Handset
– For Each Family Member
– Defined Delivery Triggers
• Presentation Optimized for Device
• Published or Personal Content
• Provides Content Channel(s) for Carrier
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Advertising & Directory Services
• Local Directory Search– Choose from “key category” list or
spell out– Supports Advertising, Coupons or
Preferred Placement– Provides “Pay Per Call” Ad Rates
• Ad Delivery to the Handset– Insert Rotating Ad Screens
between Channels– Sponsored Announcements &
Content
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Personalize Service
• Personalized Telephone Service for Each Family Member
– Ringtones
– Phone Wallpaper
– Significant New Revenue Opportunity
• Handsets Dynamically Personalized Based on User
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Customized Via the Web
Portal Plug-In for Carrier – Branded for Carrier
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Subscriber Feedback
• “This is the kind of stuff my home phone should do.”
– Broadband and Cellular Experience
• “If this is real, I might change carriers to get this.”
– Stickiness and Differentiation
• “I have a cell phone but I would use this all the time.”
– Call Phone Limitations in the Home
• “My PC is located in the basement but my phones are everywhere in my house”
– Complementary to PC
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Platform for the Future
PSTN DSL
Personal Content PhonebookCalendar
MessagingVoicemail
E-mailUnified Mail
Peer to PeerPresence
Buddy ListPush to
Talk
Information ChannelsTraffic
WeatherSports
Addl LinesAddl
Numbers
VoIP Services
PersonalizationRingtonesWallpaper
Directory ServicesLocal SearchSubscription
Dir
Parental ControlsCall BlockingTime Limits
Mobile IntegrationNumber FwdingService Fwding
Media Distribution and Control
PhotosNet Radio
Remote Cntrl
Advertising ServicesPay Per CallAd Insertion
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
Service Provider Benefits
• Generate Additional Revenue to Offset Cheaper Minutes
– Personalization, Directory Services, Voicemail
• Differentiate versus Competitors Leveraging Content and Community
• Establish Stickier Relationships with Subscribers Through Increased Personalization
• Create a Channel to Communicate to the Subscriber at the Handset
• Pro-active Marketing of Additional Services Based on Actual Usage
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
The Future
Optimizing Services for a World of Connected Devices
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October 10-13, 2006• San Diego Convention Center, San Diego California
Summary
You can place an extensible applications delivery platform that is under your
control in every subscriber home
and
You can feed that platform with applications that generate additional revenue, increase
retention and extend your brand throughout the home
www.itexpo.com
October 10-13, 2006• San Diego Convention Center, San Diego California
David WeinsteinCo-Founder and [email protected]