Questionnaire

Dear Respondents

We are conducting a research to study the market of and its features in GUWAHATI for which the valuable information providing by you by answering the following questions will be a great help for us. The information provide by you is only for research purpose and will not be used for any other purpose.

Thank you.

(1) Name

(2)What is your monthly income?

(i) Rs 5000 to Rs 10000 (iii) Rs 15001 to Rs 20000(ii) Rs 10001 to 15000 (iv) Above Rs 20000

(3)Are you using any water purifier at your home? YES NO

If no answer question no 4,5,6,7 and 8. If yes answer question no 9 onwards.

( FOR NON USERS OF WATER PURIFIER )

(4)What method you are using to purify your drinking water at home?

(i) Boiling method (iii) Traditional home made filter

(ii) Using medicines (iv) Other (mention)

(5) Are you satisfied with your purifying process? YES NO

(6) Do you have any idea about water purifiers available in the market and their working process?

YES NO

(7) Why you are not using water purifier at your home?( You can choose multiple answer)

(i) High price (iii) Parts are not available

(ii) Service problem (iv) High maintenance cost

(v) From where to buy

(8) How much you want to pay for a water purifier?

(i)Rs 1000-5000 (iii)Rs 10000-15000

(ii)Rs 5000-10000 (iv) Above Rs 15000

( FOR USERS OF WATER PURIFIER )

(9) Name your water purifier with brand

(10) How much it cost?

(11) Is your purifier run by electricity? YES NO(12)By which technology your purifier is work?

(i) UV technology (iii) UV+ RO technology(ii) RO technology (iv) GERMKILL Processor with activated carbon trap

(13)) Source of purchasing (i) From retailer (ii) Dealer (ii) From the sale person at your door

(14) How did you come to know about your water purifier?

(i) Advertise on TV (iii) Family and friends

(ii) Hoardings and Billboard (iv) Demo at your home

(15) Rate the following sources according to their influence on your buying decision of water purifier.

1-Least influence 7- Strongly influence

(i) Advertise on TV 1 2 3 4 5 6 7

(ii) Hoardings and Billboard 1 2 3 4 5 6 7

(iii) Family and friends 1 2 3 4 5 6 7

(iv) Demo at your home 1 2 3 4 5 6 7

(16) Are you satisfy with your water purifier? YES NO

If no answer question no 17 and 18. If yes answer question no 19 onwards. (FOR NON SATISFIED CUSTOMERS)

(17) Why you are not satisfied with your purifier? ( you can choose multiple answer)

(i) Poor technology (iii) Parts are not available

(ii) Poor service after buying (iv) High maintenance cost

(18) Rank the following factors on basis of which you plan to buy another water purifier.

1- Most preferred 6- Least preferred

(i) Price (iii) Parts should be available (v) Low maintenance cost

(ii) Technology use (iv) Good service after buying (vi) Brand name

(FOR SATISFIED CUSTOMER)

(19) Could you please rank the following on the basis of your satisfaction.

1- Most satisfied 7- Least satisfied

(i) Service after buying (iii) Parts available (v) Low maintenance cost

(ii) Improve Technology (iv) Price (vi) Storage capacity

(vii )Brand name

(20) Do you think following are the important issues for your satisfaction?

1- Not important. 7- Very important

(i) Service after buying 1 2 3 4 5 6 7

(ii) Price 1 2 3 4 5 6 7

(iii) Improve Technology 1 2 3 4 5 6 7

(iv) Parts availability 1 2 3 4 5 6 7

(v) Low maintenance cost 1 2 3 4 5 6 7

(vi) Storage capacity 1 2 3 4 5 6 7