HARIVANSH VERMA ROLL. NO. 091122P.G.D.M 09-111 | P a g e

“Brighter Living”

POWERFUL BRANDOne of the most well known brands built around

trust and reliability(rated as 4th best brand in India)

470 million consumers use at least one Godrej product everyday

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A GREAT PLACE TO WORK

GIL 1st in excellence in HR through

technology among top 15 Best Employers in India

GCPL 1st in FMCG category

among 25 Best Employers in Asia

GPL 1st in real estate and

construction industry among top 100 Best Employers in India

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ACKNOWLEDGEMENT

I am indebted to MR. AMBRISH TIWARI, area sales incharge ,interio sleep comfort,

Godrej & Boyce Mfg. Co. Ltd. LUCKNOW,for giving me an opportunity to work as asummer project trainee in this esteemed

organization. His knowledge and experiencewas a great motivating factor. This effort would

not have been possible without his able,efficient, valuable and timely advice, insights

and thoughts. I am very much thankful to sir forhis valuable guidance and support.

I take this opportunity to express my heartfeltgratitude to my faculty guide Prof.J.P PATHAK

faculty of economic of IMRT BUSINESS SCHOOL . I am thankful to sir for his valuable support and

guidance throughout the project. I am equally grateful to each and

every member of Godrej & Boyce Mfg. Co. Ltd.,lucknow for their whole-hearted co-operation in

completing this project in stipulated time.I extend my sincere thanks to all Distributors,Wholesalers who helped me for my project.

Last but not the least, I would like to thank myfamily members and friends whose unboundedsupport facilitated the successful completion of

the project.

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PREFACEI wants to express my experience and practical knowledge that I gained during the summer training atGODEREJ & Boyce Mfg.Co.Ltd.It was my first experience when I went to the market not to buy any thing but to do the survey and to promote the godrej interio sleep comfort products in the market. The basic need of survey is to ensure about the policies and the strategies in the market. On first day I was nervous, but because of the good image of the GODREJ in the market the people attended us positively. Many people came themselves to us for knowing the details about the product. For accomplishment of the project report I daily think about the conditions and views and then I used to compose the whole thing on computer. In making the project report theoretical knowledge was needed more than the practical which was given to us by my professors in our institutes. In the market the experience relating to the practical knowledge was very good which realized us about the real conditions of the marketing. The project flows logically consisting of market research, data collection method and questionnaire. It hoped that the findings and the suggestions will help the company, confidently to formulate its strategy in comparison to its competitors. I have enjoyed my summer training at GODREJ and

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have learnt lots of new things, which will be

helpful to us during our work in any organisation

DECLARATION

I, HARIVANSH VERMA (1st YEAR P.G.D.M, Roll no. 091122,I.M.R.T business school , lucknow ) , hereby declare that the project titled “” was done by me under the guidance of Prof. J.P Pathak , Faculty of economic ,I.M.R.T Business school ,lucknow , & Mr. Ambrish Tiwari ( area sales incharge ,interio comfort ) Godrej & Boyce Mfg. Co. Ltd, Lucknow ,during 1st may 2010 to 20th june 2010.I also declare that this project has not been submitted for the award

of any other degree, diploma, literature or recognition earlier.

HARIVANSH VERMA 6 | P a g e

(P.G.D.M , 09-11)

Place:LUCKNOW

Date:

TABLE OF CONTENT TOPIC PAGE NO.

1) Company profile 2-4

2) Introduction of company 5-7

3) Corporate Profile 8-18

4) SWOT analysis 19-23

5) Godrej group of companies 24-30

6) Godrej interio 31-32

7) Organisation structure 33

8) Krsna for Godrej interio 34-40

9) Godrej interio sleep comfort 41-42

10) Management structure 43

11) Working flow chart 44

12) Product range 47-50

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13) Introduction to the project 51-57

14) Graphical representation of data 58-62

15) Findings 63

16) Recommendation 64

17) Conclusion 65

18) References 68

19) Annexure

company Profile

J. N. GODREJ

Chairman’s Message:-“The corporate landscape is undergoing

several sweeping changes and Indian companies across sectors have begun to

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pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalized economy, the Godrej Group is ready to play a major role

in the Indian growth story”.

At Godrej, we have always successfully competed with MNCs in India and abroad

and kept the spirit of enterprise alive. This has been possible for various important

reasons. The Godrej name is synonymous with trust. It is a well-documented fact that ‘trust’ lowers transaction costs, corruption, and bureaucracy. Thus, ‘trust’ is a source of

significant competitive advantage to us. I firmly believe that our highest standards of

corporate governance, modern management and use of cutting edge

technologyand long-term, performance-focused

strategies will be the key drivers in future years.

CHAIRMAN’S STATEMENT Dear Shareholders,

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is my pleasure to write to you following a positive year that began in recovery from the global economic crisis and turned into a good year for Godrej Industries. During the economic downturn, we focused on various initiatives to improve our operational efficiencies and de-risk our portfolio. These initiatives have enabled us to reinvent our processes and reinvigorate our business and we expect to reap benefit it in this current growth cycle. Our diversified business model is unique with interests in the form of operating businesses, subsidiaries, joint ventures and investments. This variety allows our shareholders to partake growth in our entire range of businesses, including oleo-chemicals, agriculture, real estate, consumer products, and foods. These sectors are essential parts of the Indian economy, and with growth in the Indian economy now in full swing, these are very exciting times at Godrej. We have always laid strong emphasis on green and environmentally friendly business practices, which in turn have lead to strong advantages and dividends. We have maintained our position as market leaders in the Indian oleo-chemicals and surfactants space. Our chemical business had healthy profi t margins this year due to consistently strong demand and normalized raw material prices. In addition, we have signifi cantly improved effi ciencies and reduced costs in the division, which will yield results in the years to come. Results from the agri and palm oil business have been especially encouraging and we anticipate these businesses to be among the most impressive growth drivers going forward. There has been considerable growth in the consumer and healthcare business due to high consumer demand for our products across the country. The Godrej brand reaches over 470 million consumers daily and our business always strives to exceed our customers’ changing expectations. Our property development business was successfully listed on the stock exchanges this year and we have projects under construction in several cities across India. There is tremendous demand for residential housing, and affordable housing is an area of particular interest. We expect a housing boom in the next decade, supported

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by robust economic progress and readily available mortgages. We will harness this potential by continuing to cater to this need and anticipate very aggressive growth for our property development business. The downturn challenged us at Godrej, but we viewed it as an opportunity to evaluate our operations to energize ourselves and our businesses. We focused on initiatives that would enable us to be a company of the future. We have worked on redefining the Godrej brand to brand unity across our broad range of businesses. We reinforced our commitment to innovation, adding technology while improving efficiency to processes that uphold our high quality standards while sustaining product affordability. Godrej has over a century of industry experience and is one of the most trusted business houses in India. Our management practices and code of conduct have ensured good governance across our businesses. In line with our corporate values, we renewed our responsibility to create social capital by implementing initiatives to improve and create social awareness on issues like disability rights, healthcare, education, environmental issues, and social welfare. Our high standards are present throughout the group’s various businesses and ensure our dedication to our shareholders, business partners, and employees. We hope to continually improve our businesses and envision an even brighter future for Godrej. I appreciate our employees for their outstanding contribution, our business partners, vendors, business associates as well as the Central and State Governments for their support. I would also like to thank our shareholders for their sustained encouragement and support.Yours faithfully,Adi GodrejChairman

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INTRODUCTIONGodrej India has seen both the post and pre independence days as it got established in 1897. It started its business with locks manufacturing and at present it a provider of wide variety of services in India, like doors, furniture, locks, software development, beverages, chocolates, chemicals for industries, home appliances etc. The website on different associates gives full details on the dealers, their locations and maintenance tips on each product manufactured by Godrej India. Godrej has captured a consumer market in India at large scale with its brands like Soaps, Toiletries, Hair Care, Household Care, Fabric Care, Baby Care and Keyline Brands. Godrej and Boyce ltd deals in both the consumer products as well as industrial products. Both have wide ranges of products in it. From appliances to personal care in consumer products while the storage solution, machine tool service, agro products, chemicals etc comes in the industrial products category. Recently it has announced to increase the number of retail stores from 49 to 100 by 2010. Investment of Rs 20 crore will be made to make it a success. Godrej Appliances Ltd. brings out refrigerators, washing machines, air conditioners, microwave ovens, and DVD players in India with the latest technology. Every consumer good comes with price range and variety to serve absolutelyall the strata of the society. Fully sensing the need anddemand of the market of IT in India Godrej InfotechLimited provides IT solutions like the development ofsoftware, e solutions development, customization & ERP. It also provides database outsourcing and consultancy services Godrej Industries ltd. manufactures Oleo chemicals. Over two dozens of industries in India use the chemicals made by Godrej industries. They all in all make more than hundred of such chemicals. Besides this it also produces edible oil, vanaspati and bakery fats, and deals in medical diagnostic and real estate. The name of this associate was Godrej Soaps Limited till

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March 31, 2001. It is big exporter of products to 40 different countries. Product has quality that of international standard and yet at competitive price. Company's' profile shows that Godrej Properties ltd a real estate arm of Godrej Group is doing wonders in residential sector in India. it is coming up with property project in Bangalore. The projects worth Rs. 850 crore under the name of Godrej Woodsman Estate. It has 840 two and three bedroom apartments with all the modern facilities. It is trying hard to capture the residential real estate market in Bangalore. Earlier it constructed apartment in Mumbai and Pune. Godrej Beverages and Foods Ltd., an associate of Godrej Industries has shaken hands with The Hershey Company of North America (leading name in Chocolate and confectionery) to make and distribute confectionaries, beverages and snacks across the India. Godrej Sara lee ltd. manufactures products those save you and your loved one. Like mosquito repellents, goodnight, hit, jet etc aremanufactured by Godrej Sara Lee Limited. Godrej Group is a name that works with quality and supply ,Consumer Durable goods like doors, Almirahs, furniture, home appliances, Industrial Products like chemicals, Real Estate Projects like Residential Apartments in Bangalore, Pune and Mumbai, Agri Products and so on. Godrej has workforce of approximately 20,000 to fulfill its aim and vision and has left no stone unturned to reach at the zenith. India with 400 million populations uses at least one product of Godrej in a day. With one more flag of Godrej Properties in Godrej Group it will really command the real estate in India.

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Corporate Profile

The Godrej Dynasty

Mr. Ardeshir Godrej Mr. Prirojsha Godrej ↓ ↓ ↓

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Mr.S.P. Godrej Mr. Naoroji Godrej Mr. Burjori Godrej ↓ ↓ ↓

Mr.J.N Godrej Mr.Adi Godrej Mr.Nadir Godrej

INNOVATING FOR A

BRIGHTER FUTURE

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The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dreamforward, leading Godrej towards becoming a vibrant, multibusiness enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001- certified) now called Pirojshanagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world.

INNOVATING FOR ABRIGHTER FUTURE.

Milestones:-

Ardeshir Godrej (1868-1936) was the first Indian

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manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardershir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes.To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness a progressiveness for a new generation of Indians. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In 1920, he revolutionized the Soap industry by manufacturing the first toilet soap purely from vegetable oils. Before that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too.

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Corporate Timeline1897 - Godrej & Boyce Mfg. Co. Ltd. was established.1918 - Godrej Soaps Limited was incorporated.1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps.1974 - Veg oils division in Wadala, Mumbai was acquired.1990 - Godrej Properties Limited, another subsidiary, was established.1991 - Foods business started. Godrej Agrovet Limited was incorporated.1994 - Transelektra Domestic Products was acquired.1995 - Transelektra forged a strategic alliance with Sara Lee USA.1999 - Transelektra was named Godrej Sara Lee Limited.2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited.2002 - Godrej Tea Limited was set up.2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited.2004 - Godrej HiCare Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services.2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited.

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2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited. In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de- merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while re-in forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipments. As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past 106 years

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Mission & Vision:-

Mission:-Godrej Mission is to operate in existing and newbusinesses which capitalize on the Godrej brand and corporate image of reliability and integrity.Godrej objective is to delight our customer both in India and abroad.We shall achieve this objective through continuous improvement in quality, cost and customer service.

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We shall strive for excellence by nurturing, developing and empowering our employees and suppliers.We shall encourage an open atmosphere, conducive to learning and team work.

Values:

1) Commitment to Quality2) Customer Orientation3) Dedication & Commitment4) Discipline5) Honesty & Integrity6) Learning Organisation7) Openness & Transparency8) Respect/Care & Concern for

people9) Teamwork Trust

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IncorporationEstablished in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913.

Sales-Subsidiaries and Affiliates

The Company is one of the largest privately-held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March 31, 2008, were about Rs. 90,000 million (US$ 1,900 million).

Board of DirectorsChairman & Managing Director: J. N. Godrej Other Executive Directors: P. D. Lam, K. A. Palia, V. M. Crishna, A. G. Verma Non-executive Directors: A. B. Godrej, N. B. Godrej, K. N. Petigara, B. A. Hathikhanavala,F. P. Sarkari, P. P. Shah, A. Ramachandran

Shareholders

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Since its inception, the Company is controlled by theGODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital is held by Pirojsha GodrejFoundation, a public charitable trust.

REGISTERED OFFICE :

Pirojshanagar, Eastern Express Highway,Vikhroli (East), Mumbai 400 079.

Phone : 022-2518 8010, 2518 8020, 2518 8030Fax : 022-2518 8074, 2518 8066website : www.godrejinds.com

FACTORIES

Vikhroli Pirojshanagar, Eastern Express Highway, Vikhroli (East), Mumbai 400 079. Phone : 022-2518 8010, 2518 8020, 2518 8030 Fax : 022-2518 8066, 2518 8064

Valia Burjorjinagar, (DTA & EOU) Plot No. 3, Village Kanearo, Taluka - Valia, District Bharuch, Gujarat 393 135. Phone : 02643 - 270756 to 270760 Fax : 02643 – 270018

Wadala L.M. Nadkarni Marg, Near M.P.T. Hospital, Wadala (East), Mumbai 400 037. Phone : 022 - 2415 4816, 2414 8770 Fax : 022 - 2414 6204BRANCHES : Delhi 4th Floor, Delite Theatre Building, 4/1, Asaf Ali Road, New Delhi 110 002. Phone : 011 - 2326 1066 Fax : 011 - 2326 1088

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Kolkata Block GN, Sector - V, Salt Lake City, Kolkata 700 091. Phone : 033 - 2357 3555 Fax : 033 - 2357 3945London 284A, Chase Road, Southgate, London N14 - 6HF., UK Phone : (004420) - 88860145 Fax : (004420) - 88869424

BANKER S :

a)Central Bank of Indiab)State Bank of Indiac) Bank of Indiad)HDFC Bank Ltd.e)Citibank N.A.f) Hong Kong and Shanghai Banking Corp. Ltd.g)DBS Bank Ltd.h) IDBI Bank Ltd.

Employees10,200 (including 2,000 in Sales and Service)

LEADING MARKET POSITIONS

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#1 security equipments

Material handling equipment Electronic system Furniture

#2 Soaps

Consultancy Locks

#3 Sugar confectionery

Appliances Housing .

SWOT Analysis

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A scan of the internal and external environment is an important part of the strategic planning process. Environmental factors internal to the firm usually can be classified as strengths (S) or weaknesses (W), and those external to the firm can be classified as opportunities (O) or threats (T). Such an analysis of the strategic environment is referred to as a SWOT analysis.

The SWOT analysis provides information that is helpful in matching the firm's resources and capabilities to the competitive environment in which it operates. As such, it is instrumental in strategy formulation and selection. The following diagram shows how a SWOT analysis fits into an environmental scan:

SWOT Analysis Framework

Environmental Scan          / \           

Internal Analysis       External Analysis/ \                  / \

Strengths   Weaknesses       Opportunities   Threats|

SWOT Matrix

Strengths

A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include:

patents strong brand names good reputation among customers cost advantages from proprietary know-how

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exclusive access to high grade natural resources favorable access to distribution networks

Weaknesses

The absence of certain strengths may be viewed as a weakness. For example, each of the following may be considered weaknesses:

lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources lack of access to key distribution channels

In some cases, a weakness may be the flip side of a strength. Take the case in which a firm has a large amount of manufacturing capacity. While this capacity may be considered a strength that competitors do not share, it also may be a considered a weakness if the large investment in manufacturing capacity prevents the firm from reacting quickly to changes in the strategic environment.

Opportunities

The external environmental analysis may reveal certain new opportunities for profit and growth. Some examples of such opportunities include:

an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers

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Threats

Changes in the external environmental also may present threats to the firm. Some examples of such threats include:

shifts in consumer tastes away from the firm's products emergence of substitute products new regulations increased trade barriers

The SWOT Matrix

A firm should not necessarily pursue the more lucrative opportunities. Rather, it may have a better chance at developing a competitive advantage by identifying a fit between the firm's strengths and upcoming opportunities. In some cases, the firm can overcome a weakness in order to prepare itself to pursue a compelling opportunity.

To develop strategies that take into account the SWOT profile, a matrix of these factors can be constructed. The SWOT matrix (also known as a TOWS Matrix) is shown below:

SWOT / TOWS Matrix

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  Strengths Weaknesses

Opportunities S-O strategies W-O strategies

Threats S-T strategies W-T strategies

S-O strategies pursue opportunities that are a good fit to the company's strengths.

W-O strategies overcome weaknesses to pursue opportunities.

S-T strategies identify ways that the firm can use its strengths to reduce its vulnerability to external threats.

W-T strategies establish a defensive plan to prevent the firm's weaknesses from making it highly susceptible to external threats

SWOT analysis of godrej

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The Company has got wide range of branches within the country.

The Company has wide range of product line.

Godrej is having better Sales after services.

The Company has there respectable and believable brand name.

Company is having large number of customer with higher satisfaction.

The management is trained and efficient & the network of service centers is good in all states.

Weakness: The Company does not go for advertising,

which is one of the biggest disadvantage of Godrej.

Manpower is less at sale officer level so that it affecting directly on the way of sale.

The effective selling schemes are not available like payment on installments.

Opportunities: Godrej has more opportunities to grow as it

has earned good name in furniture sector. Technical up gradation time to time is also

one of the opportunities. Godrej can focus on big project like new

construction sites . Where there is a great demand of Office and home furnituing products .

Threat:The growing competition in terms of margin amount and service is threat for all

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manufacturing companies so it is also threat for Godrej to stand in the market with the higher position

GODREJ GROUP OF COMPANIES

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Godrej and Boyce Mfg. Co. Ltd Division of

GODREJ

1) Home2) Appliance3) Furniture’s4) Goods5) Security6) Equipment7) Division8) Material9) Handling10) Physical11) Product12) Electronic13) System14) Doors

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Godrej & Boyce manufactures a spectrum of consumer

products and industrial products. The Consumer products include Appliances (Refrigerators, Washing Machines, Air

Conditioners, Microwaves, and DVD Players), Locks, Furniture, Security Equipment, Office Automation, Conferencing Solutions,

and vending Machines. Industrial Products include Storage Solutions, Automated Warehousing, Material Handling

Equipment, Process Equipment, Precision Components & Systems, Machine Tool Service, Electrical & Electronic, Tooling,

and Construction Material & Services.Godrej Consumer Products Ltd (GCPL)

(GCPL) Incorporated on 29th November, 2000Godrej Consumer Products Ltd.(GCPL) is a major player in the

Indian FMCG market with leadership in personal, hair, household and fabric care segments. The company employs

950 people and has three state-of-the-art manufacturing facilities at Malanpur (M.P.) Guwahati (Assam) and Baddi (H.P.). Godrej’s focus is on providing our customers with innovative, value for money solutions for meeting their daily needs and

improving the quality of their life. This is achieved through the brands the company markets. Godrej are among the largest

marketer of toilet soaps in the country with leading brands such as CINTHOL, FAIRGLOW, GODREJ NO 1. FAIRGLOW brand,

India's first Fairness soap, has created marketing history as one of the most successful innovations.

Godrej are the leader in the hair colour category in India and have a vast product range from GODREJ RENEW COLOURSOFT LIQUID HAIR COLOURS, GODREJ LIQUID & POWDER HAIR DYES

to GODREJ KESH KALA OIL, NUPUR based Hair Dyes.

GIL was established in 1897

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Godrej Industries Limited is India's leading manufacturer of oil chemicals and makes more than a hundred chemicals for use in

over two dozen industries. It also manufactures edible oils, vanaspati and bakery fats.

GIL is a member of the Godrej Group, which wasestablished in 1897 and has since grown into a US$1.875 billion conglomerate. The company was called Godrej Soaps Limited

until March 31, 2001. Thereafter, the consumer products division got de-merged into Godrej Consumer Products Limited,

and the residual Godrej Soaps became Godrej Industries Limited. This led to the formation of two separate corporate entities: Godrej Consumer Products and Godrej Industries. Besides its three businesses, Godrej Industries also run four

divisions — Corporate Finance, Corporate HR, Corporate Audit and Assurance and Research and Development — which

operate on behalf of the entire Godrej Group. GIL has built a strong manufacturing base capable of delivering international quality products at competitive prices. It operates two plants,

one at Valia in the Indian state of Gujarat and a second at Vikhroli in suburban Mumbai. The company's products are exported to 40 countries in North and South America, Asia,

Europe, Australia andAfrica, and it leads the Indian market in the production of

fatty acids, fatty alcohols and AOS.

Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG market with leadership

in personal, hair, household and fabric care

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segments. The company is among the largest marketers of toilet soaps in the country and has a leadership position in the hair colour category in

India.

1. Appliances2. Locks3. Furniture4. Security equipment5. Office automation6. Conferencing solution7. Soaps & personal care8. Food9. Aircare10. Household insecticides11. Housing12. Vending machine Industrial products:Godrej offers an entire spectrum of industrial solutions from storage to material handling to construction to process equipment and many, many more. Whether clients are looking for standard equipment or custom engineering solutions, the first name is Godrej.1. Storage solution2. Automated warehousing3. Material handling equipment

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4. Process equipment5. Precision components & systems.6. Machine tool service7. Electrical & electronic services9. IT solution10. PLM solution11. Medical diagnostics12. Agro product13. Chemicals14. Construction material & services.

GODREJ DIRECT

It is a division of GODREJ appliance, where company’s representatives go directly to the customer and fulfill the requirement. It is a initiative towards CRM. It has started its operation in 2002 by selling contracts and AMCs. But looking at the need of the customer and after understanding the customer in a better way we have started selling appliances from 2005.Presently it has its operation in 15 branchesNCR,Mumbai,Chennei,Kolkata,Lucknow,Jaipur,Hyderabad,Pune,Bangalore,Ahemedabad,Bhopal,Chandigarh,Cochin,Coimbatore and Bhubaneswar. National head is Mr.Rajinder KoolZonal manager (ME)-Mr.Bharat Bhusan Agarwal

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Zonal Manager (SW)-Mr.Sumit Malik

Godrej Interio is India’s largest furniture brand. From manufacturing the humble Storwel cupboard 80 years back to being a vibrant, innovative brand with a diverse portfolio – it’s been a brilliant, exciting journey for us. We love bringing alive your dream space. We emphasize comfort and aesthetics while delivering well designed, fun and functional furniture solutions to you. Godrej Interio is totally committed to providing the highest quality furniture. The design teams work closely with consumers to determine their likes and preferences and these requirements are what can be seen in the designs. While the designs are contemporary they reflect the lifestyle needs of the India consumers .True to the

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Godrej mission to conserve the environment, we design products, set up processes and use raw materials that are eco-friendly to do our bit to preserve natural resources. We offer our customers home and office furniture, along with solutions for laboratories, hospitals and healthcare establishments, education and training institutes, shipyards and navy, auditoriums and stadiums. We are present across India through our 50 exclusive showrooms in 18 cities and through 800 dealer outlets. Godrej Interio is a business unit of Godrej & Boyce Mfg. Co. Ltd. - part of the Godrej Group, one of India’s largest engineering and consumer product groups

Godrej INTERIO, largest furniture manufacturer in India, is a flagship division of Godrej & Boyce Mfg Co Ltd. Located at Mumbai, they have been exporting furniture to SAARC Countries. Godrej INTERIO is a very popular Brand in Saudi & Middle East Countries. In order to meet local demand from the nearby markets, they have established 2 branches overseas, one in UAE & the other in Saudi Arabia and are striving for more in the near future. Currently, we are exporting in bulk to Australia, Caribbean, Canada, UK, France, Africa, UAE & Saudi markets. Catering to demands

of:Retail Office Furniture  We have a large range of Office & Home Furniture to choose from. With our fast delivery and prompt service, we help our customers to realize adequate ROI in a short span of time. Contract Manufacturing

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We have an In-house Industrial / Engineering Design Cell for customization; State-of-the-art mass manufacturing facility for large volumes & customized

product.Projects  We offer our dealers and clients dedicated software to help them plan and finalize their office space layout.Godrej Interio is a part of the Godrej conglomerate with a group turnover exceeding USD 2 Bn. Godrej Interio has 70,000 square metres of dedicated furniture manufacturing facilities with the latest equipment and technology to manufacture products conforming to BS / BIFMA standards.

ORGANISATION STRUCTURE

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GODEREJ& Boyce Mfg.Co.Lt

d

HomeAppliance

Security equipme

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(GODREJ INTERIO)

GODREJ INTERIO SLEEP

COMFORT

Godrej interio , India`s largest furniture brand and Krsna Mehta the avant –grade designer with a unique flamboyant style will leave you speechless

Get ready for a signature line of furniture that blends expetional functionality with never seen before bursts of colour ,

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Furniture that`s fun , vibrant and trendy ,furniture that ultimately tells a thing or two about the connoisseur in you

Godrej Group, chairman, Adi Godrej at the launch of the store 'Godrej Interio', a joint venture between Godrej & Boyce's Jamshyd Godrej and designer Krsna Mehta, at Godrej Bhawan in Mumbai on February 24, 2010.

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GODREJ INTERIO SLEEP COMFORT

Godrej has forayed into the mattress industry

On feb. 27 ,2008 , Godrej, a household name in electronics, home appliances and consumer goods, has announced its foray into the more lucrative mattress segment, with a goal of capturing 50 per cent of organised market share in the next three years

The company has launched a wide range of mattresses under the brand name of `Godrej mattress` in Orissa market in a bid to achieve the leadership position in this industry. The range includes rubberised coir, spring and latex mattresses.

The company has introduced Godrej Comfort Indicator (GCI) which will help the customers to choose the right mattress depending upon the desired level of comfort in terms of cushioning and support effect

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MARKET COMPETITOR OF GODREJ MATTRESS

MAJOR MARKET PLAYER OF MATTRESS AGINST GODREJ ARE:-

1)

Kurlon Limited, a Manipal Group Company came into existence in 1962. The Company was then called 'Karnataka Consumer Products Ltd' and on the 8th of December, 1995 the Company was renamed as Kurlon Limited.

Kurlon is part of the 2,000 crore Manipal Group of companies founded by the Pai's of Manipal which is a major financial and industrial group in India. The Group has its activities spread over Financial Services, Manufacturing, Education, Electronic Commerce, Software Services, Share Broking, etc. The Group is headed by Mr. Sudhakar Pai who is the Chairman of the Group. Mr. Pai is on the Boards of several well-known Industrial, Commercial and Educational Enterprises.

2)

Founded in 1972, Sheela Foam Pvt. Ltd. an ISO 9001:2000 company, pioneered the manufacturing of P.U. Foam in India.

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GODREJ INTERIO SLEEP COFORT MANAGEMENT STRUCTURE

The head office of interio sleep comfort is in BOMBAYTheir is only one general manager for this division in

India.Their are total 21 area sales incharge under one General

Manager at different location in indiaEvery area sales manager have a strong sales team

Working flow chart of

interio sleep comfort51 | P a g e

DIVISIONAL MANAGER

AREA SALES INCHARGE

SALES TEAM

Goods are been delivered by the company`s special vechiel at no extra transportation cost .

Manufacturing of Godrej mattress is been done at various places, such as Delhi ,Gaziyabaad , Jaipur , Jabalpur.

Goderj has tie-up with different mattress manufacturing houses for their production and they manufacture mattress on the quality scale given by Godrej to them

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1Reciving an

order

2BAAN (order

booking process)

3A chalan

reciept is been issued from

BAAN4

That reciept is been send to ware house

5Goods are

been packet according to

the mentioned quantity on the

chalan

6Then goods

are been delivered to

retailers.

it help you choose the right mattress suiting your requirements with the help of the Godrej Comfort Indicator (GCI).

GCI is a premium chart that rates Godrej Interio Mattress on a scale of 1-10 on two parameters-Support and Cushion. This helps you in deciding your own comfort level based upon your desired level of cushioning and support, thereby helping you choose the mattress perfectly suiting your needs. Hence, we recommend you to ask for Godrej Comfort Indicator during your visit to the Godrej Interio Mattress outlets.

Also in higher end variants optional value add features like fire retardant, water proof and anti stain are given.

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GODREJ MATTRESS PRODUCT RANGE

No stain, no pain:

Godrej Mattress is treated with chemicals so that it remains stain-free and gives you a very clean and hygienic sleep.

Fire resistant:

Godrej Mattresses are treated constantly to make them fire resistant. A reason why they aren't just the most comfortable option to sleep but a safe option too.

Water-proof:

Repeated tests on Godrej Mattresses have proved that they remain water-proof and unspoiled by any water damage.

Anti-microbial:

Godrej Mattress is treated with repellent chemicals, to keep it free of bugs and insects.

PILLOWS

NECKFINE

NANCY FINE

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SPRING MATTRESS

SLUMBERINA

Slumberina

Spring Spa

Contoura Euro Top

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LATEX MATTRESS

PENTAZONEIndia's first five zone mattress. The human body has five distinct presuure points- head, neck, torso, hip and legs. Pentazone provides advanced pressure point relief to all 

Naturest

Pentazone

Luxurio

COIR MATTRESS

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VERTEBROSuitable for users who prefer hard surface. Extra high density bonded foam with additional latex for unmatched support.

Spinefine

Cloudz PT

Dreamz 2Q

Vertebro

Ziesta Neo

Anand Plain

Anand Quiltz

Anand Bond

Anand Milan

Orthomatic Regulars

Orthomatic Deluxe

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RESEARCH METHODOLOGY

Research problem:

i. Project Proposed :---Godrej mattress width & debth (study on retail

penetration and scope .)

ii. Description of Project in brief :- the project is about to know the market share of godrej mattress in lucknow and posibilites of it`s expansion

The study was conducted in Lucknow , Mirjapur and in Varanasi with sample size of 75 and sample units were retailers ,hotels & Institutes.

Research Objectives:.

To know the preference of retailers. To know the choice of customers. To know the mattress market share of Godrej.

Research Design

The following methodology was adopted for the study purpose:

Type of research:

Descriptive and qualitative research design were used while conducting the project.

Research Method/Technique:

In the project report the researcher used following techniques while conducting his study:

Analysis of documents Survey Method: A market survey was done on retailers in Lucknow,

Mirjapur , Varanasi. Questionnaire (Structured): A structured designed comprehensive

questionnaire was framed and pretested for data collection from the mattress retailers .

Research Data

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Data is the key activity of marketing research. The design of the data collecting method is backbone of research design. Data constitute the foundation of statistical analysis and interpretation. Hence the first step in statistical work is to obtain data.

Data can be obtained from two important sources, namely:1. Primary Data2. Secondary Data

Primary Data:

Primary data are gathered for the specific purpose or for a specific research project, consist of original information for the fulfillment of project objective. When the data are required for the particular study can be found neither in the internal record of the enterprises nor in published sources. In some cases it may become necessary to collect original data.

Primary data can be collected in four ways:-1. Observation2. Survey

Secondary Data:

Secondary data are the data, which already exists somewhere. Secondary data provide starting point for research and after that the advantage of low cost and ready availability.

Secondary data can be divided into two types:1. Internal data2. External data

When researcher uses the data that has already been collected by other data are called secondary data. Secondary data can be obtained from journals i.e. internal sources report, government publication and books, professional bodies etc. Internal data are reports and memos generated within an organisation to facilitate its operations and annual report. External data are those specially produce for outside consumption.

Sources from which the secondary data are collected:

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Direct observation Godrej interio website Books for marketing management Surveys and customer data & report Godrej interio showrooms . Godrej mattress Brouchers

SAMPLE DESIGN

Area of Sample:

The areas covered up in this survey was Lucknow ,Mirjapur & Varanasi .

Selection of units under study

Sampling Units were retailers of mattress and Hotels and Institute

Sample size: 75

Sampling Procedure: Probability Sampling (Simple Random Sampling)

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Objective of the project : _

1) To know that how many dealers deal with Godrej in the selected Areas2) To know the dealers perceptions towards their sale of mattress.3) To know that how many dealer‘s wants to get the dealership of godrej.4) To study and evaluate the various complaints of dealers and their

costumer`s on various aspects like after sales services, pricing, and quality.

5) To know the dealers needs and wants.6) To know that how many dealers are satisfied or dissatisfied?7) To know that how many dealers are willing to get more margins on its

sale8) To find the awareness among the dealers about godrej and its new

products.9) To find out the strength and weakness of product and its competitors10) To make suggestion, if any to improve existing condition.11) To know the relationship between dealers and sales executive of

company.

Limitation of the Study :-

a) The sample size of Dealers is limited to 50 because of time and cost factor.

b) The information collected may not be sufficient and reliable in terms of total market conditions in LUCKNOW.

c) The study was time bound.d) Many of the respondents were not open with their responses.e) Majority of the dealer were too aggressive in nature.f) Lack of Dealer’s cooperation was a major constraint.g) There may be error due to bias of respondents.h) The behavior of the Dealers while approaching them to fill the

questionnaire was unpredictable.

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LIST OF SHOPS ON WHICH SERVEY WAS DONE

SHOP NAME OWNER NAME

LOCATION CONTACT NO.

WILLINGNESS FOR DEALERSHIP

1 THE SAGAR ASHISH KUMAR

Sanjay Gandhi puram,opp.domino`s, faizabaad raod

0522-3235972,4001451,9838825177

NO

2 SOCIETY FURNISHING

Lakhraj market,faizabad road

0522-6452511

NO

3 COIR AND FOAM EMPORIUM

Sanjay Gandhi puram,faizabad road,

0522-2351008

YES

4 SACH DEVA FOAM & FURNISHING

KRISNA NAGAR 9839187835

NO

5 J.P FOAMS JASPAL SINGH

ALAMBAG 9415177608

NO IDEA

6 CARPET EMPORIUM

KAPORTHALA 0522-2324808,9415402483,9335926289

YES

7 MONA FURNISHING

RAHIM NAGAR,LUCKNOW

0522-2321066

NO

8 BABBOOS FURNITING

KAPOORTHALA 3042071 NO

9 REHAN BROTHERS

RAHIM NAGAR 2320014,9919709900

NO

10 SHIV CARDINGS RAM LAL JAISWAL

MAULVI NAGAR 9236774561,9936871858,9616500338

YES

11 MODERN CARDING MILLS

MOUALVI GANJ 9450366035

NO

12 HARSH FOAM AGENCIES

MOLVI GANJ 9451248121

NO

13 FOAM EMPORIUM MOLVI GANJ 9335066710

YES

14 FASHION FOAM FURNISHING

K. KHAN MOLVI GANJ 9415761573

YES

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15 NEW INDIA CARDING MACHINE

JAMIL AHMAD, KHALID AHMAD

GANGA PRASAD ROAD , MOLVI GANJ

9956416241,9621833278

YES

16 NATIONAL CARDING MILLS

BABU KHAN

MOLVI GANJ 9889352826

NO

17 NEW LUCKNOW FOAM AGENCIES

MOULVI GANJ YES

18 INTERNATIONALFOAM AND FURNISHING

AFTAB AHMAD

MOULVI GANJ 9452295998

NO

19 ROSHNI HANDLOOM`S

RITESH KESARWANI

ALAMBAGH 9336941283

NO

20 AKASH DEEP HANDALOOM

MAHESH LAKHMANI

ALAMBAGH 0522-2458831

YES

21 THE SHAN FURNISHING

MAULVIGANJ 9415195679

YES

22 AVADH FOAM SALIM AHMAD

MAULVIGANJ 9335710062

NO

23 RELIANCE FOAM HOUSE

REHAN AMINABAD 9336153820

YES

24 SOFA MATERIAL HOUSE

MAULVIGANJ 9453959684

YES

25 SHIVAM DECORATOR

AMBRISH MATHUR

PATRAKAR PURAM

0522-2394240,3919493

NO

26 KAPRA KOTHI NAVIN

AJAY KUMAR JAIN

NILGIRI COMPLEX ,FAIZABAD ROAD

0522-2350735,9415409906

YES (BUT IN WINTER)

27 INDRA ENTERPRISES

FAIZABAD ROAD,MARUTI PURAM

2353644,3258973

NO

28 KHOLI FURNITURE

ASHOK KUMAR KHOLI

MAHAMUR GANJ ,VARANSI

9305180922

NO

29 UNITED FOAM & FURNITUING

MANOJ KUMAR AGARWAL

ANDHRA PUL CANTT. ,VARANSI.

9307217541

ALREADY DEALLING

30 SHRI RADHA KRISHNA FURNITUING

MAHESH CHANDRA KESHARWANI

DANKINGANJ, MIRJAPUR

9307321217

NO

31 VINDHAYA FURNITURE

RAJESH JAISWAL

RAMAI PATTI , MIRJAPUR

9415675437

YES

32 MANGALAM FURNITURE

GOPAL JAISWAL

LAL DIGGI ,MIRJAPUR

05442-265921

YES

33 A TO Z FURNITUING

PRADEEP JAISWAL

RAMAI PATTI, MIRJAPUR

9452375224

NO

34 MEDFORD ANIL LAL DIGGI , 98381931 NO

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JAISWAL MIRJAPUR 6035 P.H PALACE

HOTEL RATAN GANJ 94545439

32USE BRANDED FOAM,( YES)

36 KWALITY FURNITURE

RAJEEV JAISWAL

OPP. JUBLI INTER COLLAGE , MIRJAPUR

9415206754

POTENTIAL COSTUMER

37 KESHARI FURNITURE

VIVEK KESHARI

WASLIGANJ, MIRJAPUR

93366955399307317998

NO

38 MOHAN BROTHERS

MR. RAVINDRA KUMAR SADH

WASLIGANJ, MIRJAPUR

9935166991

USE TO SELL EARLIER BUT NOT NOW

39 EMPIRE HOTEL RATANGANJ , MIRJAPUR

9918037190

MAY GIVE GOOD BUSINESS

40 FANCY CLOTH HOUSE

RAGHUVEER PALACE , ADIL NAGAR , LUCKNOW

94157597899335967236

YES

41 KRISHNA FURNITURES

KALYANPUR , RING ROAD ,LUCKNOW

93361421659305198705

NO

42 INTERIORS TODAY

DEEPAK CP-3 , VIKRANT KHAND ,GOMTI NAGAR, LUCKNOW

0522-3213522, 2990099

ALREADY DEALING

43 BATRA AGENCY JASBINDAR SINGH

JANGAMBAARI ,VARANSI.

93369175210

“

44 KOHALI AGENCY ASHOK KOHALI

MAHMOORGANJ, VARANSI

9305180922

“

45 WELCOME FURNITURE

MAHUMOORGANJ , VARANSI

“

46 MAHESH & CO. PRAVEEN KUMAR

MANDUWADI ,VARANSI

923609750

“

47 SARCH COLLECTION

SHRI KANT MISHRA

RATHYATRA , VARANSI

9205271250

“

48 INSIDE ABHISHEK MAHMOORGANJ , VARANSI

9839688883

“

RETAILERS HOTELS INSTITUTES TOTAL 48 15 12 75

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64%

20%

16%

sample units & size

Retailers Hotels Institute

GRAPHICAL REPRESENTATION OF DATA OBTAINED IN SURVEY ON THE

BASIS OF QUESTIONARE

Q Which brand do you sell ?

Godrej Sleepwell Kurl-on others 8 15 20 5

17%

31%42%

10%

GODREJSLEEPWELLKURL-ONOTHERS

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Dealer ship ratio in lucknow

GODREJ+SLEEPWELL+OTHERS

KURL-ON+SLEEPWELL+OTHERS

15 33

31%

69%

GODREJ+SLEEPWELL+OTHERSSLEEPWELL+KURL-ON+OTHERS

Q. why you prefer this brand ?

Costumer ask for this brand

Margin amount Service of this brand

30 5 13

63%10%

27%

Q.2 WHY YOU PREFER THIS BRAND

COSTUMER ASK FOR THIS BRANDMARGIN AMOUNT FROM THIS BRANDSERVICE OF THE BRAND

Q. For which price reange customer ask for

2000-4000 4000-6000 6000-8000 8000-and above

25 12 8 3

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52%

25%

17% 6%

2000-40004000-60006000-80008000 AND ABOVE

Q . Do costumer ask for Godrej mattress ?

Yes No 20 28

42%

58%

YESNO

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Q . If you sell Godrej product then what is your satisfaction level.

Highly satisfied

satisfied neutral dissatisfied

Highly disatisfied

12 8 7 16 5

25%

17%15%

33%

10%

HIGHLY SATISFIEDSATISFIED NETURALDISSATIFIEDHIGHLY SATISFIED

Q . if no then would you like to sell Godrej mattress.

YES NO 23 25

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38%

63%

YESNO

MATTRESS MARKET OF LUCKNOW

On the basis of consumer survey of sample size of 20

cotton coir Latex &spring foam8 8 1 3

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40%

40%

15%5%

COTTONCOIRLATEX & SPRINGFOAM

FINDINGS

Less recognition by the customers

Lack of publicity.

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High price .

Less retail network .

Less awareness about the product .

Confusion about the originality of mattress.

Less availability of the mattress in the market .

Low product range in comparision to the competitors like sleepwell and kurl-on.

Less network of retailers gives an image of non performing brand in the mind of customers .

Company has very less market share and it has great chances of gaining more market share by using its brand value.

recommendation

Strong branding .72 | P a g e

Attractive packing .

New designer print on the mattress cloth.

Developing an system of feed back ,this will help in generating an positive image in the mind of the consumer that company do care for their costumers even after sales .

Increased retail network will help in easy availability of the mattress for the costumers .

Increased retail network will help in developing an good image in the mind of the consumer that it is a god performing brand in the market .

More promotional advertisement should be done.

CONCLUSIONI have studied customer`s market and I found

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that most of the customers in the market are price conscious and some of thecustomers are brand conscious. There are lots of customers who are not aware about the mattress of Godrej and they are depends upon the other and local brand. I found that lot of the customer are ready to switch over on Godrej mattress due to its brand name and services given to the customers. On the bases of data analyses I have conclude that there is need of more awareness programes in the market because due to unawareness of Godrej mattress company losses potential costumer there is requirement of effective advertising and marketing strategies to make aware the customers about mattress range. I have given rank to different factors responsible for sales , these factors are as follows:Factors RankPrice 1Quality 2Brand 3Advertising/Marketing 4Company’s sales after services 5At the end of the project I analyzed deeply over the data of my research and I reached on this conclusion that there is huge chances of Godrej of gaining more market share of mattress market in lucknow. Good branding can help company to sell its mattress even at a bit higher price in comparison to other brands of the market..Increased retail network will directly help company to promote its product range .As the mattress are long term investment for the consumer so they try to search for quality products and i think that Godrej easily fulfil this requirement.

ANNEXURE

QUESTIONNAIRE -1 SHEET NO.......

NAME: ............................................ DESIGNATION ............................................ CONTACT NO: ........................................... SHOP NAME ............................................ LOCATION : ............................................

Q1. Which brand / brands do you sell ?a) GODREJ ( )

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b) SLEEPWELL ( )c) KURL-ON ( )d) OTHERS ( )

Q2. Why you prefer this brand ?a) COSTUMER ASK FOR THIS BRAND ( )b) MARGIN AMOUNT FROM THIS BRAND ( )c) SERVICE OF THIS BRAND ( )

Q3. For which price range customers generally ask for ?

a) 2000-4000 ( )b) 4000-6000 ( )c) 6000-8000 ( )d) 8000-and above ( )

Q4.Do customer ask for godrej product a) Yes ( )b) No ( )

Q5. If you sell Godrej product then mark the satisfaction levela) Highly satisfied ( )b) Satisfied ( )c) Neutral ( )d) Disatisfaied ( )e) Highly dissatisfied ( )

Q6. If no then would you like to sell Godrej product .a) YES ( )b) NO ( )

Q7. View about the Goderj product`s

Merit...............................................................................................

De merit.........................................................................................

QUESTIONNAIRE -2 NAME :.........................................................

NAME :..........................................................

CONTACT NUMBER:.........................................................

Q1. What mattress you use75 | P a g e

a) Coir ( )b) Foam ( )c) Spring & latex ( )d) Cotton ( )

Q2. Which brand you use?a) Godrej ( )b) Sleep well ( )c) Kurl-on ( )d) Others ( )

Q3.For which price segment you look for?

a) 1,000-2,000 ( )b) 2,000-3,000 ( )c) 3,000-4,000 ( )d) 4,000-and above ( )

Q4.when you replace mattress

a) Every year ( )b) Every second year ( )c) Every third year ( )d) or on the damage of mattress ( )

Q.5 When you have replaced last time ?

......................................................................................................................

Bibliography

1. Www.godrej.com

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2. www.google.com

3. Business world- weekly magazine

4. Marketing Management, edition 10, prentice hall: Philip Kotler

6. Business Research methods-

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