sip trunking - aspire technology solutions

In this whitepaper you will:

• Meet John, the finance director at a multi site facilities management firm

• See how he attempts to boost profitability and improve telephony performance

• Consider the options open to John, and how they fit into his objectives

• Learn how SIP Trunking can play an important role in meeting those objectives.

TThis is a non technical guide designed to be read by IT and Finance Managers, who have specific business

objectives to achieve. You will likely be operating an ISDN circuit, and may have considered the benefits of

SIP Trunking. Our guide should help to provide intelligence ahead of achieving your own strategic goals.

SIP Trunking

Managed Services Connectivity Voice Solutions

Tel: 0330 124 2700

Email: [email protected]

www.aspirets.com

Infrastructure

Meet John...John is the Finance Director of a North East based facilities management business which has a national client base.

The business is growing year on year, with its headcount growing by 15% per annum. As a result, John is

undertaking a strategic review of all business contracts and costs in order to boost profitability.

JohnJohn is currently reviewing his business telephony, lines and calls contracts. As a business which relies

heavily on its phone system to communicate with both customers and staff, changing the telephony

contract has always been something John’s been cautious of - using the mind-set of “if it isn’t broke, don’t

fix it.”

He currently has a legacy ISDN30 system in place across the business, and commends the resilience it

offers.

InternetInternet connectivity is supplied via a 100mb leased line, and John is vaguely aware of the benefits he

could see from upgrading his ISDN30 to SIP Trunking. But with cost savings and resilience as his key

strategic objectives, what options are available to him?

Whitepaper - SIP Trunking

Tel: 0330 124 2700


www.aspirets.com

The Options

Maintain existing contractsJohnJohn could continue to operate his existing legacy ISDN30 system with his current

provider. This is the simplest option, and one which provides the sole benefit of

continuation. John is aware that BT will be switching off their Public Switched

Telephony Network in 2025. He realises that whilst he can maintain his current

infrastructure in the short term, he does know that he will need to switch to an

internet based communications system before that 2025 deadline. Whilst

maintaining the existing contract does give John the same level of resilience he’s

previouslypreviously enjoyed, he is very unlikely to deliver any form of cost saving to the

business.

Change ISDN30 ProvidersNot all ISDN30 providers are the same, and subsequently, not all charges are the

same. John could switch providers, and continue on his resilient ISDN30 set up,

whilst also achieving a cost saving for the business. At Aspire for example, a client

will typically realise around a 35% cost saving from switching to our ISDN30.

Switch to SIP TrunkingSIP Trunking is a method by which business phone systems can operate using an

internet connection instead of a traditional phone line. John is vaguely aware of the

benefits available via SIP Trunking, which include reduced telephony costs, (as

much as 80%) increased resilience and scalability. On the face of it, this looks to be

the obvious move, and one which would achieve both of his strategic objectives.


Tel: 0330 124 2700


www.aspirets.com

Switching to SIP Trunking:Realising John’s Strategic Objectives

Reduce CostsSIPSIP Trunking via Aspire can save up to 80% versus an ISDN30 setup. In John’s case,

the business already operates a dedicated internet connection via 100mb leased

line, and a modern Mitel phone system. This is an ideal combination for operating

SIP Trunks, and so John should realise an impressive cost reduction almost

immediately.

IfIf a business operates an older analogue or digital phone system it is recommended

that this is upgraded before switching to SIP Trunking. This will require investment.

Similarly, to achieve the optimum level of resilience and to guarantee excellent call

quality it is recommended that a business operates via a dedicated internet

connection with the required amount of bandwidth available at all times.

Increase ResilienceWhenWhen correctly configured, SIP Trunking offers far more resilience than ISDN. SIP

Trunking is reliant on connectivity. As previously mentioned a dedicated leased line

or EFM connection is our recommended set up. A slow or poor broadband

connection can cause call quality issues. In John’s case however, he is already

operating the recommended connections, and so he will benefit from excellent call

quality and resilience.

OneOne of the other ways in which SIP Trunking delivers added resilience is via it’s

simplicity in the event of a disaster. With SIP it is incredibly easy to move or divert

fixed lines anywhere you need them to go, such as to back up lines or mobiles.


Tel: 0330 124 2700


www.aspirets.com

Switching to SIP Trunking:Additional Benefits

ProductivitySIP Trunking can bring with it a number of productivity benefits including call management and online

portals, as well as unified communications integration (able to support voice calls, instant messaging,

video conferencing, and call recording across the business).

ScalabilityScalabilitySIP Trunking offers the freedom to scale up (or down) your business without the added infrastructure

expenditure. SIP allows an organisation to set up the connections it needs, as and when it is needed.

This makes planning for any peak periods simple and straightforward. In a practical sense, an ISDN30

circuit can only cope with 30 calls at a time, whilst SIP trunking can accommodate 1000s of calls at a

time.

Future ProofingBBT are due to switch off their Public Switched Telephony Network in 2025. By switching to SIP

trunking, you’re freeing the business from the deadline. If at some stage the business was to expand

and move premises, it can also retain its existing telephone number, unlike with ISDN.


Tel: 0330 124 2700


www.aspirets.com

Time to make the change?

If, like John, your business needs to reduce operational costs, increase profitability and improve

telephony performance and resilience, we can help.

Get in touch for an informal discussion regarding your own business challenges.

Tel: 0330 124 2700


WWebsite: www.aspirets.com


Tel: 0330 124 2700


www.aspirets.com

sip trunking - aspire technology solutions

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