sire:gitsterlingblack2ssalerscanada.com/wp-content/uploads/2015/10/issue_feb10.pdf · 2010, and the...

3 Jan 2008 Bw: 85Sire: GIT Sterling Black 2S

7 April 2009 Bw: 79Sire: GIT Mr. Twister 6T

5 April 2008BW: 82Sire:GIT Red Corvette 11RDam:GIT Smooth Sensation 9S

GIT has justpurchased the 2010Denver Salers SireFuturity Champion

Salers Magazine Page 1

The Balanced, Maternal Breed...

SalersAssociationofCanada2009/10BoardofDirectors

President:Gerald McGee.......................OF RICHMOND, QC

PHONE: 819-826-2918

PPaasstt PPrreessiiddeennttCChhaadd MMaaddeerr ..........OF PETERBOROUGH, ONTARIO

PPHHOONNEE:: 770055--665577--11669922

TTrreeaassuurreerr::Brian Jones ......................OF OKOTOKS, ALBERTA

PPHHOONNEE:: 440033--993388--66336677

DDiirreeccttoorrss::Paul Hondl ...............................OF BOWDEN, AB

PHONE: 403-556-7810Wayne Sereda.................OF BIG VALLEY, ALBERTA

PHONE: 403-876-2241Tammi McGee ........................OF GATINEAU , QC

PHONE: 819-561-7789Travis Depalme..................OF RED DEER, ALBERTA

PPHHOONNEE:: 440033--334422--11554477

SalersMagazine

Contents:• President’s Message............................................................................................... 5• From the Office.....................................................................................................5• Salers Sun Fun 2009 - Cuba..................................................................................6• Salers Announce New EPD Base........................................................................ 16• The Profit and Opportunity in the Beef Business ..............................................18• Salers National Show & Sale Reports ..................................................................20• Around the Rings ................................................................................................24• Salers Members - Important Community Members Too .....................................25• Maritime Value Discovery Program.....................................................................26

Cover picture: Trenton White of Teepee Creek, AB feeding the cow herd in winter, horsepower provided the old-fashioned way with a “green” feeding solution.

(round bale feeder converted from a truck mount)

SASKATCHEWAN SALERS ASSOCIATION

c/o Garfield WilliamsBox 33, Borden SK, S0K 0N0PHONE: 306-997-4909FAX: 306-997-2242

SALERS ONTARIO

c/o Dale Butler1253 Huff ’s Corners Rd, RR3

Croton, ON N0P 1K0PHONE: 519-692-4145

MARITIME SALERS ASSOCIATION

c/o Steve ParrishWaterville, RR #1

Kings County,NS B0P 1V0PHONE: 902-538-9174

ALBERTA SALERS ASSOCIATIONc/o Brian Jones

P.O. Box 879, Carstairs, AB T0M 0N0403-938-6367 (Ph) Brian Jones,

Southern Alberta780-398-2494 (Ph) Carol Eigner,

Northern Alberta

MANITOBA SALERS ASSOCIATIONc/o Ken Sweetland

Box 84Lundar, MB R0C 1Y0PHONE: 204-762-5512FAX: 204-762-5113

QUEBEC SALERS ASSOCIATION

c/o Christine McGee100 Chemin St. FelixDanville, QC J0A 1A0PHONE: 819-839-1960

(Gerald McGee) QUEBEC LIAISON

315 Chemin Grande Ligne, RR3Richmond, QC J0B 2H0PHONE: 819-826-2918

SALERS ASSOCIATION OF CANADAPhysical Location:Suite 1, 517 – 10 Avenue SMailing Address:P.O. Box 879Carstairs, ABT0M 0N0PROVINCIAL ASSOCIATIONS

Phone: 403-337-5851Fax: 403-337-3143

email: [email protected]: salerscanada.com

Page 2 Salers Magazine

2010 Salers Association of CanadaBoard of DirectorsFrom L-R: WayneSereda, Big Valley AB; Kathy Adams,Carstairs AB (Sec-Manager); GeraldMcGee, Richmond QC (President),Tammy McGee, Gatineau QC; PaulHondl, Bowden AB; Brian Jones,Okotoks AB (Treasurer).Missing: Chad Mader, PeterboroughON (Past President); Travis Depalme,Red Deer AB.

Proud Sponsor of Salers Sun Fun 2010

CSS Mr Polled Herc 65H Sire of PGJ Mack 5M

PGJ Mack 5M Grand Champion Bull 2004 Calgary StampedeTHE Gentle Giant

PGJ Unice 4U PGJ Uila 42U

Mr. Universe 22USire: PGJ Mack 5M

Times are Tough - You need Salers in your herd.7000 years of history behind every cow.

• Proven calving ease = more live, healthy calves, reducing vet costs and increasing total weaned pounds.• Proven high milking = calves have higher weaning weights.• Proven easy fleshing cattle = improved conversion using less feed/ bedding. Cows that do your work.• Proven high fertility = less open females, shorter gestation and early sexual maturity.• Proven longevity = longer productive years in herd and less cost for replacement females.• Proven hardiness = great feet and legs, great coats to withstand the coldest weather.

Located 18 kilometers south west of Okotoks, less than 40 kilometers south of Calgary.Breeding Salers since 1983 for performance and disposition. Docility GUARANTEED.

For Sale:Yearling and two year old bulls, a good selection of younger cows, bred heifers and replacement heifers.

Semen available on PGJ Mack 5M and his sire, CSS Mr. Polled Herc 65H.

SALERS - The Ultimate Maternal Cow it all starts with a live and healthy calf.

Use SALERS and cut costs as well as your work. SALERS get it done on their own.Don’t be mislead, buy registered stock only and insist on getting the registration transferred to you.

Registration papers are your guarantee of pedigree.


Birthdate: 03/06/09 Birthweight: 88 lbs EPD’S: BW: -1.7; YR WT: =17; WW: =16; MILK: =9; Scrotal 37cm. December 2009Sire: SW 103S Steady Dam: NF 9M Cavalier

Birthdate : 01/26/08 Birthweight: 86 lbsSire: SW 16P Regulator Dam: MWC 34PCattlemen’s Choice Bull Farmfair 2008

Selling ½ interest in him.

We are proud of what we have to offer our buyers this year!

We feel we have some easy doing, well structured bulls!

Igenity results available on most of our bulls.

Call us for more information on our great selection this year! Email us your address and we will mail you a copy of

a special edition dvd of our bulls.

CONGRATULATIONS to Robin Fletcher for winning the trip for 2 to Cuba with the Salers Association.

He is such a good son he sent his parents Don & Marie Fletcher.


Hi Everyone,Welcome to 2010 and the start of

another year of anticipation. Hopefully youwill have a good calving season and all yourcalves are top notch.

I would like to thank everyone for theirparticipation at Agribition in Regina. Wehad a great show and sale. Keep up the goodwork!

At this time, I would like tocongratulate Ellen Hondl who attended theNational Stock Show in Denver, Coloradoand participated in one of the biggestagricultural shows in the U.S. Keep up thegood work, Ellen, and we are lookingforward to any ideas you have brought backfor the Junior Salers Members here at home.

With your dedication and enthusiasm, Iknow that you will make an impact on all theJunior Members across Canada.

Here is just a little speculation on mypart. I think that Canada is having a beefshortage. I know that the packing andslaughter houses certainly don’t want this toget out as they will have to pay more forsteers and cull cows, etc… but it is bound tohappen. Just take a look at the number ofcattle on feed and let me know what youthink!

Enjoy this next year.

Jerry McGee

President’s Message

Here we are, in a brand new year, thenew calves are arriving, everyone is preparingfor Bull Sale Season and hoping for a bettereconomic outlook! We’ve got some greatarticles in this issue – make sure you checkout Brenda Schoepp’s market outlook for2010, and the one about the Salers breed basechange and the effect on our EPD numbers.The feds have backed off the January 1stdeadline for use of bar-coded CCIA tags,they have NOT been “de-listed” asauthorized tags, according to CCA’snewsletter of January 18th.

The updated Sire Summary informationavailable soon on our website,www.salerscanada.com will reflect the breedbase change. All EPD generated goingforward will be automatically adjusted to thenew base. Please see the article in this issuefor more information.

Members will be aware of someadditional changes with EPDs, as of January1st the Association is offering a choice ofBreedplan or non-Breedplan registryoptions. There will be a phasing-in periodwhile members become informed of theiroptions and apprise the office of their

decisions for the 2010 calf crop.There are some interesting results

coming out of feed tests in the Maritimes anda commercial producer’s personal experienceon the acceptance of Salers genetics in thefeeding and packing industries. We’veworked hard to get more French content inthe issue – trusting that those articles will beof interest and use to our French-speakingreaders.

Some of our members are activelyworking on export projects to Australasia,France and Mexico. I’m happy to reportincreased trade over the last few years, ofSalers genetics between Canada and the US.A number of SAC members attended theDenver Stock Show in January, where theAmerican Salers Association was celebratingtheir 35th Anniversary – CongratulationsASA! I’m looking forward to hearing aboutall these activities!

Due to rising costs of publication andpostage, SAC may start to cull our mailinglist of addresses for people who are non-members and not showing in our system asbeing past buyers of Salers animals. If you area member, a subscriber, or showing as a bull

or heifer buyer – you will continue to receiveSalers Magazine and any other mailings suchas our 2010 Salers Calendar. As analternative, the magazine is available on ourwebsite – by clicking on the cover of thecurrent issue – and you can ensure youremain on the list by subscribing. In somecases, you may have bought animals but havenot been changed to “buyer”, this is especiallytrue if you haven’t asked for or receivedtransferred registration certificates. Pleasecontact the office if you have a concern.

Thanks to all of the SAC members whotake every opportunity to promote this greatbreed and who support the Association bybuying memberships, registering theiranimals and transferring the papers for sales.Not everyone can serve on a Board or go outon the show road and a lot of memberssupport the breed by advertising in their localpapers or by putting up gate and farm signs.Speaking of signs – the Board is looking intopersonalized gate & pasture signs, possiblesponsors and reduced rates for multipleorders, let us know if you’d be interested!

From the Office


Kathy AdamsSecretary/Manager

Salers Magazine

Cuba is actually 4000 islands, the largestbeing 1100 kms in length, located in theCaribbean Sea. Historically Cuba has alwaysdepended on food imports in order to meet itsneeds. This is partly explained by the fact thatapproximately 30% of the arable land in theterritory has been and is dedicated to growingsugar cane, the product of which (sugar) was formany years the main export of the country.

In the late 80s the fall of the Soviet Union,precipitated a severe economic crisis. Since theyhad previously provided 80% of Cuban imports,which was immediately reflected in the scarcity offood products to meet the population’s needs.

The search for alternative solutionsintroduced food production without the use ofchemicals, in several cities and on “model farms”throughout the country. From 1990 thegovernment of the City of Havana, where 20% of

the population is concentrated, authorized theprovisional use of vacant state property by peoplewho wanted to produce food for themselves,creating "people’s plots" which occupy more than2000 hectares.

In the early 1990's Cubans were forced tomake a dramatic conversion from a petroleum-based economy to an economy largely based onorganic agriculture, renewable energy, and healthylifestyle.

The Salers Sun Fun group was fortunate tobe able, through the efforts of Werner & DebbieGrundke (Salers breeders from Alberta BeachAB), to visit one of the country’s research farms inMatanzas Province in the north central area ofCuba. The farm, Indio Hatuey ExperimentalStation, was first established in 1962 with amission and objective to develop sustainablelivestock and plant production for food andrenewal energy resources. The farm is a teachingfacility with students and grad students in twofaculties of learning, with ties to the University ofGuelph in Ontario and others around the world.Cuban farmers can also access this expertise tolearn a systemic holistic approach to improve theirfarming methods, and to maximize theirproductivity without damaging their soils.

Our group travelled to the farm, in air-conditioned comfort by modern coach whileRéné, our very knowledgeable guide answeredquestions about Cuba and the towns or farmland

we travelled through. Upon arrival, we werewelcomed by Dr. Milagros Rodriguez, who is incharge of the livestock research faculty on thefarm. Plant research is under the guidance of Dr.Giraldo Martin, who is also Director of theStation.

Dr. Rodrigues presented her power pointprogram about the history, objectives andpriorities of the farm, with the assistance of aformer student acting as interpreter. Following aluncheon including farm-grown produce, weheaded out with the Doctors and our interpreterto walk through the test plots and hopefully, to seesome of the livestock. The farm is home to large

School children in Havana – happy, healthy andlearning!

Dr. Giraldo Martin, Dr. Milagros Rodriguez,and student interpreter.

Salers Sun Fun 2009 - Cuba


and small ruminants, poultry and other livestockspecies, and we were told there has been somework done here to improve the quality of Cubanbeef.

The “native” cattle breed is CEBU (relatedto the water buffalo) which have shown goodgains without supplements; in dry seasonlivestock feed is a combination of dry or freshcitrus byproducts with grass forage (silage) addedto retain moisture content. Santa Gertrudis,Shorthorn, Jersey and Holstein cross breeding hasnot seen the desired results, so we asked if theywere familiar with our breed. Dr. Rodriguesresponded that they have heard of Salers but werecautious about using Continental cattle because ofthe heat and parasite conditions in Cuba. We leftsome Salers information (in Spanish) with the

researchers and SAC will keep in contact aboutthe attributes of the breed that may be beneficialin their program. There are Salers doing well inhot climates now and there is a recognized“breed”, the Salorn, which is a composite of Salersand Longhorn.

The technological model also changed whennew tractors and other machinery was notavailable, so traditional methods (horse-drawn,smaller machines for seeding, harvesting by hand)and minimum till methods were brought into use– the benefits are a smaller environmentalfootprint and providing work for a segment of thepopulation. Cuba has lots of people but not a lotof per capita income; we learned that there are twocurrencies being used, the local “non-convertible”Cuban peso (CUP) and the “convertible” Cuban

peso (CUC) for tourists and foreign trade.Cubans are paid in local pesos, with an averagemonthly wage of 250 CUP; for comparison: 25CUP = one CUC = $1.25 CAD.

Both Doctors were emphatic that byreturning more land to farmers, using integratedsystems to make them more productive and byprotecting the soil - more production “streams”could be developed and maintained in arenewable, sustainable manner. By-products canbe used in other industries as well, for example“sericulture” provides new and better turf forsports fields and the tourism industry(beautification of hotel grounds). Forestry andenvironmental systems are co-beneficial with thedifferent endemic species of trees providing shadefor animals and protecting soil from baking into‘hard-pan’, the leaves are used as feed for livestockand even silkworms, or fall to the ground tobecome fertilizer. Many farmers have beautifulproperties and are being assisted in developing“Agri-tourism”.

Altogether, our trip to the research stationwas a highlight for our group, which left us withan appreciation for what can be accomplishedwith resources readily available. Ourdisappointment was that none of the cattle, exceptsome very young calves, were where we could havea look at them. During the heat of the day, thecattle prefer to lay in the tall grasses and in theshade of the trees – which are there for exactly thatpurpose. We couldn’t go into the paddocks forreasons of bio-security.

continued on page 8

Taken from steps of Capital building in downtown Havana.

Dr. Martin explaining different plant species used for forage.

continued from page 7Cuba has received many international

awards for its successes in achieving a sustainablelifestyle and although 200 million children in theworld sleep in the streets today, none of them areCuban; there is no unemployment in Cuba.

Education is free and military service isencouraged but not mandatory. If a Cuban doesnot do well in his/her studies the first time, twoyears of military service will give him/her a secondchance at an education. This providesopportunity to improve oneself if effort is applied.There is a Doctor for every 150 people (includingmen, women and children); there are medicalclinics and pharmacies everywhere, diabetes is amajor problem because of their high-sugar diet.

Cuba is known for its cigars, so our SalersSun Fun group took a day tour to Old Havana tosee the historical inner-city and while there, wevisited a cigar factory. We watched while workershand-rolled the various brands: Montecristo,Cohiba, Romeo & Juliet, Partagas and more. Ourguide explained the process and the differences inthe brand names, even the special labels and hand-made boxes used in the packaging have years ofhistory behind them. Quality control is a matterof national pride and the industry is protective ofits product – we weren’t allowed to bring ourcameras into the factory, so we have no picturesBeach vendors selling t-shirts, wood carvings & other souvenirs.

Salers Sun Fun group at entrance to Indio Hatuey Experimental Station, in Cuba.


Swimming in beautiful clear water pool at bottomof one of the Bellmar Caves.

but the next stop on the tour was the Romeo &Juliet Cigar Shop! Cigars and rum for purchase!

The Havana tour wouldn’t be completewithout learning about another famous product ofCuba - Rum (or Ron in Cuba). A visit to theHavana Club Rum Museum where we viewed awonderful miniature “town” displaying whathappens to the sugar cane to get it to the distillery,it even had working lights in the buildings and anHO model steam train with cars carrying canecircling the display. Our guide explained themuseum was a major distillery years ago, so thehuge vats are still there, and a small workingdistillery is onsite to demonstrate the process tovisitors. It also added the heat and smells of adistillery! A gift shop selling rum, t-shirts, cigars,etc. and a café adds to the revenue for maintenanceof the museum.

The Salers Sun Fun group traditionally likesto enjoy the beach and amenities of the resort, butalso to get out and discover! Most of this year’stravelers signed up to go 4-wheel exploring,starting in Matanzas and driving out into thecountryside. There were eleven SUVs full oftourists, with only the first and last being driven byCuban guides – you can imagine Werner’s concernwhen one of our vehicles got cut off by a taxi, thendidn’t make a turn and the rest of the caravanfollowed them on the wrong course! Eventuallythe lost were found and everybody ended uphaving a great day, including stops at local towns

and farms to see the ‘real’ Cuba, and swimming inthe Ballmar Caves. A riverboat cruise withspectacular scenery and a lobster dinner to top itall off !

While foreign ownership of property isunlikely, investment in Cuba is welcome butlimited to 49% of any joint venture. What theCubans lack in financial riches or material

belongings, they more than make up for withingenuity, resourcefulness and true happiness. Wewere welcomed with open arms, smiling faces andcheerful attitudes from everyone – a truly pleasantexperience and a wonderful way to spend a week.

Of course, our congenial group of Salersbreeders, family, friends and sponsors played a

continued on page 10

A big Thank You to everyone for such wonderful hospitality &

a great time in Regina at CWA 2009!!

Special thanks to Reg Baldwin & Tim Thompson

for their purchases in the Salers National Sale!

Great Deals Available On Superstar SemenCall The Farm For Details


Suzuki Jimney- part of 150 km “Jeep Safari Jumari” tour, passing a farm worker with oxen.

Salers Magazine

Can you spot the Canadian?

continued from page 9huge part in the enjoyment as well.None of this would be possible withoutthe continuing support of Salersbreeders who nominate their bullbuyers, and our wonderful corporatesponsors – most of whom have beeninvolved with the Salers Sun Funprogram from the beginning 5 yearsago! Show your support to them bypatronizing their businesses and bytelling your friends and relatives tocheck out the services which theyprovide. See their business card ads inthis issue.

Sincere Thanks ToFred Mertz CGA

Fred Mertz ProfessionalCorporation

Larry & Linda MorrillMorand (Livestock Handling)

Industries Ltd.

Joan Myers, Investment AdvisorThe Myers Group,

Wellington West Capital Inc.

John Arnold, VP Financial ServicesRoyal Bank of Canada, Alberta South West

SLS Sweet Rio Unique 805UHigh selling female at Agribition

We, at Sweetland Super Six Salers, would like to thank ourfellow breeders and our friends who made our first Agribition

Show & Sale so enjoyable and successful. A special thank-youto Shady Ridge Farms (Red Deer, AB) for their purchase of

SLS Sweet Rio Unique 805U, to Grudeski Salers (Vista, MB)for SLS Sweet Ulalie 829U and to GIT Salers (Langdon, AB)

for SLS Sweet BLK PLD Winona 944W .

Thank-you, also, to all those who purchased bulls by privatetreaty in 2009. We appreciate your confidence

in our breeding program.

For 2010, we are developing only the top third of our bullcalves, 4 on test at Manitoba Bull Test Station

(www.manitobabulltest.com) presently gaining >4.0 lbs/day, and 18 at home, sons of Rio Grande, Marshall 1M,

and Spaniard & Texas (MAC Matador sons).

Our goal is to provide genetics to make your herd more profitable.

Thinking of building or expanding your program in 2010? We have on offer a very strong group of

2008 and 2009 born females.


Our trip to Cuba was a wonderful experience, and wewould like to express our sincere appreciation to the SalersAssociation and to the sponsors.

We toured with such a friendly family of Albertans andespecially enjoyed the trip to the Cuban Experimental Farm.Thanks to Werner & Debbie Grundke for the work they didto make this tour possible.

Cuba is a beautiful country with very friendly people,and the beach was s-o-o-o-o Good!!

Thanks again for the privilege of being part of thisgreat group.

With love,Don & Marie Fletcher”

Don Fletcher poses for a caricaturewhile Marie looks doubtfully on.

Pour certaines races, comme la Salers, leQuébec recèle un bassin génétique intéressantpour les éleveurs de l’Alberta.par Marie-Josée Parent, agronome

Hello ! » Coiffé de son chapeau de cow-boy,l’Albertain Harley Tateson aborde de pursinconnus avec une grande aisance. Ce colosse deplus de six pieds ne se laisse pas abattre parl’obstacle de la langue, pas même en plein cœur deVictoriaville. Il faut dire que l’Expo-Bœuf est pourlui une occasion d’établir de nouvelles relationsd’affaires. Pas surprenant alors qu’on le retrouvedans le stand de l’entreprise TCJ Polled Salers,propriété d’éleveurs de race Salers de Richmond enEstrie. Propriétaire d’un troupeau de 300 vachesSalers et Hereford à Scandia dans le sud del’Alberta, Harley Tateson leur a acheté une génisseSalers l’an dernier. Lors de ce voyage en solquébécois entrepris l’automne dernier, HarleyTateson a visité les animaux de sept entreprisesdifférentes élevant des Salers.

Pourquoi le Québec ? « Pour avoir du sangneuf », répond l’Albertain de 48 ans. Le Québecest la deuxième province regroupant le plusd’entreprises inscrites à l’Association Salers duCanada, l’organisation responsable del’enregistrement des Salers au Canada. On enretrouve 18. Malgré son plus grand nombred’éleveurs avec 32, l’Alberta a un problèmecroissant de consanguinité. Pour éviter ce fait, ilfaut puiser à la source de la Salers, dans le Cantal,où l’on retrouve encore aujourd’hui environ lamoitié des vaches Salers de France. Mais le voyage

est coûteux. Le Québec devient alors une solutionde rechange intéressante.Vendre dans l’Ouest

Si Harley Tateson est intéressé par lagénétique québécoise, c’est qu’il a constaté sesqualités au Farmfair d’Edmonton, en Alberta, en2008. Ce n’était pourtant pas la première annéeque Tammi McGee y allait. En 2007, elle y étaitavec le taureau Windbec Superstar appartenant àson père, Gerald McGee, président del’Association Salers du Canada. Tammi a untroupeau avec ses sœurs Christine et Joanne sous lenom de TCJ Polled Salers. Le troupeau de leurpère porte celui de Windbec.

Nous avons gagné le Champion de réserveavec Windbec Superstar cette année-là, raconteTammi McGee. Nous avons rencontré beaucoupde personnes. » Les contacts ont été motivants aupoint de les stimuler à y retourner l’année suivanteavec Superstar, une taure et une génisse d’un an.C’est cette génisse, TCJ Unique, que HarleyTateson a achetée pour son fils Kody. Superstar etsa fille, la taure Windbec Tiera, ont également étévendus lors de l’exposition.

C’est la compétition nationale des Salers de2007, tenue lors de l’Expo-Bœuf, qui a stimulé lessœurs McGee à visiter l’Ouest canadien. Deséleveurs de l’Alberta étaient présents et ont montréun certain intérêt pour le « gros taureau ». LesMcGee se sont dit qu’il avait peut-être une chance.« On savait qu’il avait quelque chose que les autreséleveurs veulent dans leur troupeau, un animalmusclé, plus facile à vêler et facile à élever »,

raconte l’éleveuse de 32 ans. Un veau Salers pèse 36kg à la naissance (80 lb). Le gain de poids élevécompense largement ce faible poids de naissance.Les animaux des McGee sont sélectionnés pour lemuscle. « On regarde pour avoir un animal épaisau complet », explique Tammi McGee.

En novembre dernier, Tammi McGee et sesparents sont retournés dans l’Ouest, à Regina,Saskatchewan, cette fois-ci. C’est là qu’avait lieu lacompétition nationale des Salers cette année. Unfils et une fille de Superstar étaient présents, TCJWasabi et Windbec Windjammer. Wasabi a gagnéle titre de Champion Veau. TCJ Wasabi etWindbec Windjammer ont été vendus en Albertaet une génisse y a été achetée. Ainsi, lestransactions vont dans les deux sens. « Nousessayons de montrer la génétique de Superstar »,justifie l’aînée des McGee. Bien que vendu 4300 $à un éleveur commercial de l’Alberta en 2008, lesuper taureau a fourni une bonne banque desemence, toujours propriété de la famille McGee.« Nous avons une banque dans l’Ouest, aux États-Unis et au Québec, pour nos besoins personnels »,explique Tammi McGee.

Si Tammi McGee parle de Superstar commes’il s’agissait de son propre taureau, c’est que lesMcGee, père et filles, gèrent les deux troupeauxcomme une seule entité. Tous les animaux logent àla même adresse, à Richmond. Ensemble, lesMcGee possèdent 20 vaches, un taureau en serviceet deux jeunes taureaux. On est à mille lieues destroupeaux de plusieurs centaines de vaches del’Alberta.

Des vaches québécoises en AlbertaGerald & Mona McGee, their daughters Joanne and Tammi, Tammi's children Annika and Kieran, showing the sights of Montreal to Kody and Harley Tatesonof Alberta.



Pour Harley Tateson, les petits élevages duQuébec offrent un avantage puisque nos éleveurspeuvent consacrer plus de temps à bichonner leursvaches. Et comme éleveur, il accorde une grandeimportance à la ferme d’où provient l’animal qu’ilachète. Cette citation d’un sélectionneur est pourlui un crédo : « Vous ne connaissez pas un bontaureau jusqu’à ce qu’il meurt. » Autrement dit,tout est dans la génétique. Un bon taureauproduira une bonne descendance. « Si la génisseque j’ai achetée l’an dernier me donne un taureau,je veux savoir si je peux l’utiliser », expliquel’éleveur.

La génisse achetée pour 2500 $ des McGeedonnera son premier veau en mai. C’est pourquoile voyage au Québec et à la ferme de Richmondétait si important. Harley Tateson en est satisfait.Dans le stand de TCJ Polled Salers à l’Expo-Bœuf,Harley Tateson pose fièrement devant TCJ MissPrimetime, la mère de la génisse achetée l’annéeprécédente des McGee. Association Salers du Canada :http://[email protected]

Les trois sœurs McGee, Christine, Tammi et Joanne,sont passionnées des expositions. À l’Expo-Bœufl’automne dernier, leur taureau a remporté le titre deGrand Champion Salers.

Qualités de la Salers- Rusticité : aptitude à la marche ; résistanceau climat ; résistance aux variationsalimentaires.- Qualités maternelles : fertilité, fécondité etlongévité ; facilité de vêlage ; productionlaitière.- Qualités de production : des veaux sevréslourds sans complémentation ; uneproduction de qualité.- Paissance : vaches façonnées par la paissanceen montagne depuis des siècles.

Source : www.salers.org

HBS Mr Pld Wade 6WReserve Bull Calf Champion at CWA

CWA Get of Sire Group Sire: TOP Pld Legend 97L HBS Ms Pld Wanda 16W, HBS Miss Pld Wendy 25W, HBS Mr Pld Wade 6W

to Darryl Johnston of BorderlandTrucking and Gar Williams of AGWSalers for their purchases at the

CWA SaleI really enjoyedworking with theexhibitors asBarn Boss atAgribition, Thanks toeveryone forsupporting theShow & Sale - I'll see you nextNovember!

Salers Magazine

Do you or your customers ever getconfused when looking at EPDs fromdifferent breeds? Are your commercialcustomers used to looking at EPDs from theAngus breed? The Salers Association of

Canada has made changes to the EPD base tomake them more easily understood by thecommercial industry.

The base adjustment will affect thebreed averages and percentile rankings for

birth weight(BW), weaning weight(WW),yearling weight(YW) and milk. The tablebelow shows the average EPDs for Salers andAngus, before and after base adjustment.

Both Salers purebred and commercialproducers should be aware of these newaverages and adjust their target EPDsaccordingly. The base change does notchange an animals’ relative ranking withinthe Salers breed. It simply defeats the notionthat Salers EPDs and animal performance arenot competitive within the industry. If Salersbreed averages are more similar to other

breeds, our EPDs will be easier to use andmore informative. It is important to notethat EPDs are still not directly comparablebetween breeds without using the MARCacross-breed EPD tables.

In addition, the American SalersAssociation has also taken this progressiveand useful step; the Limousin and Gelbviehbreeds have confirmed that they have also

adjusted their breed bases to the Angusstandard. Salers Association of CanadaEPDs have always been a valuable tool inevaluating Salers in Canada with those in theUS. With these recent changes, the entireNorth American Salers EPD system is usefulas a tool when comparing Canadian andAmerican Salers to the Angus, Limousin andGelbvieh breeds.

In addition, the American SalersAssociation has also taken this progressiveand useful step; the Limousin and Gelbviehbreeds have confirmed that they have alsoadjusted their breed bases to the Angus

standard. Salers Association of CanadaEPDs have always been a valuable tool inevaluating Salers in Canada with those in theUS. With these recent changes, the entireNorth American Salers EPD system is useful

as a tool when comparing Canadian andAmerican Salers to the Angus, Limousin andGelbvieh breeds.

Salers Association of Canada Announces New EPD Base

Average EPDs for Salers and Angus, before and after base adjustment

Trait

Average EPD forActive Angus

Sires

Average EPD forActive Salers Siresbefore Adjustment

AdjustmentFactor Added to

All Animals’ EPDs

Average EPD forActive Salers

Sires AfterAdjustment

Birth Weight +2.1 +1.4 +0.7 +2.1

Weaning Weight +42 +19 +23 +42

Yearling Weight +78 +30 +48 +78

Milking Ability +21 +9.5 +11.5 +21

Percentile ranking, before and after base adjustments, for top 20%, breed average and bottom 20%

Percentile Ranking Birth Weight Weaning Weight Yearling Weight Milk

Active Sires Before After Before After Before After Before After

Top 20% -0.5 +0.1 +29 +51 +47 +93 +15 +26

Breed Average +1.4 +2.1 +19 +42 +30 +78 +9.5 +21

Bottom 20% +3.4 +4.0 +9.6 +32 +15 +63 +4.5 +16


What Salers Can Offer You

Cow Calf Producer• Unsurpassed calving ease• Easy Keeping Cattle allows you more time for off-farm jobs & family activities

• Solid Colour Red or Black• Higher than Average Feeder Prices

Feed Lot Operator• Better than average, AVG Daily Gains• Better than average, Dressing %• Better than average Feed/Gain Ratio• Better than average Yield Grade 1’s• Better Bottom Line


Salers Magazine

By Brenda SchoeppIf there is one thing that we have learned

in the last few years in the beef industry, thatis to expect the unexpected! And this yearwill be no exception. The greater financialmarkets will continue to influence thecommodities and beef is one of them. As oilclimbs in price that pushes up the Canadiandollar. The higher the dollar, the morenegative effect that has on cattle prices. Italso makes Canada an attractive country toexport into and last year we saw the evidenceof increased beef imports to Canada. Thereis little sense in this when cattle prices athome are under pressure, but the story doesnot end here. Great opportunities await us in2010.

The fed cattle market will stay underpressure in the first part of the year before ashortage of supply starts to support prices.This is due to three factors. There are a lot ofcattle on feed to meet the packer needs,consumer demand is weak and will be untilthe spring and the market will have to adjustto the appreciation in the dollar. At timeswhen the packer will have to stretch for thefed cattle, he also is aggressive on commercialbeef such as cull cows. Packers have neededthe cows to fill the line and keep them in theblack. Expect commercial beef to stayseasonally strong even into the fall whenprices normally drop off. The best prices for

commercial beef are paid in early spring toAugust.

Feeder cattle have done remarkably wellconsidering the gain in the Canadian dollar.This indicates an underlying demand fromCanada and the US and a wee bit of fear thatfeeder cattle will be in shorter supply. As thecow herd is now reduced, there is a real desireto surround oneself with inventory. Feedlotsare being wise though and have been selectiveon the weight ranges. They continue to buyheavier feeders and yearlings. The memoryof the price rally of 2008 is still vivid in theirminds. At the time of writing, feed grainshad overreacted to a USDA productionreport and softened in a big way. Feed grainswill recover and the feeding industry is likelyto continue to buy shorter term cattle in2010.

The spring of 2010 will be packed withaction as there will be the inevitable statisticalprophets whom will convince a lot of folksthat we are short on cattle and will be shorton beef. Take this time to consider sellingfeeders and all types of breeding stock.Driven by the illusion of a massive slaughterin the Canadian cow herd, the timing is rightto sell breeding stock and be especiallyaggressive on calving ease bulls. Heifers forbreeding will be in demand for a short periodof time, pre-sell then. I don’t believe that thebred heifers will be hot property in the early

fall. Historically, bred heifer prices do notpeak until a full year after an establishedtrend. Forward sell your bred heifers at aprofit margin you can live with and relax.After the July inventory report the world willhave figured out that a lot of western cowsmoved to Saskatchewan. The market forbulls will be strong in Saskatchewan this year.

Producers have done a great job this pastyear and sliced the inefficient cows out oftheir herds and are using productionpractices to extend grazing and reduce feedcosts. As they focus on highly productiveand easy keeping cows this presents a greatopportunity to sell breeding stock with thesequality attributes. And, despite gains in theCanadian dollar, the growing global demandfor red meat will drive exports of Canadiangenetics to countries with growingeconomies. Wear your shades, the future isbright.

Copyright 2009

The Profit and Opportunity in the Beef Industry

Brenda Schoepp is a market analyst and the ownerand author of BEEFLINK TM, a national beefcattle market newsletter. A professional speakerand industry market and research consultant, sheranches near Rimbey, Alberta. Contact her [email protected]

The year letter for 2010 is

X

JNS 16M – Red Polled PB, 90 lb BW – son of JNS Super Overdrive Lad 2K – sires thick meaty calves, very good naturedSC 76P – Black Polled PB, 82 lb BW – son of SC Legacy 23L – strong maternal traits, sons consistently gain 3.0 to 3.8 lb ADGJOC 18T – Black Polled PB, 88 lb BW – son of JOC Blk Pld Ricochet 112R – used exclusively on heifers in 2008 – thickness, lots

of hair & super disposition. His bull calves from 1st calf heifers are far above expectation, 3.53 ADG at Cardston Bull Test Center.

Selling in New Trend Bull Sale – 4 Yearling Sons of 18T and 76P – Top Gains on Test

2 Two Year Old Bulls – Sons of 76P

1989 2010Blacks & Reds - Mostly Polled

Selling in Co-Alta’s 1st “Cow-Booster Salers Bull Sale”April 6/2010 @ 1:00 p.m. – Perlich Auction in Lethbridge

15 Top Yearlings and 3 Outstanding Two Year Old Bulls“Give your cows a boost – use quality Salers bulls”

Private Treaty Bulls at the Farm – Yearlings & Two-Year Olds

Hope to see you at one of these sales!

Jamie, Debbie and Trenton White of TeepeeCreek AB have been running Salers bulls for manyyears on their Salers x Angus cross cows. They runa natural beef program and claim that if you wantto take this route, the Salers breed is a naturalchoice. Antibiotics are only used when necessaryand these calves are documented when treated;their buyers are notified of which ones havereceived treatment. They claim the Salers haveextra stamina and will to survive which allows lessmedication to be used on their cattle and lowermortality rates. The Whites claim the Salers xAngus cross is an incredible hybrid combination,the cattle are easy to handle and a pleasure to workwith. With a herd of approximately 130 head ofcows, the White family is used to 100% calf crops- Virtually no losses! The 2008 calf crop was soldto Shady Lane Colony feedlot of Codessa AB, thecolony also practices a more natural beef programand the only calves treated are the sick ones.

The White calves impressed the Colonymembers, as they all settled in fast and gained 4.75pounds per day - they were in for only 160 days.Steers and heifers gained the same with 65% of thegroup going “select” (the calves were marketedinto the US). Now Cargill has been calling forShady Lane calves as they are a preferred customer.So the good news from Cargill impressed theColony and they took the 2009 calf crop as well.The White family is very impressed because their

cattle are in demand and they received an 8%premium on their 2009 calves compared to allother calves purchased by the Colony. Heifersbrought the same price as they gain and yield thesame as the steers. The Salers breeders that havebeen providing them with breeding stock have asense that they are on the right track and gainingground. It’s a Win – Win situation!

TESTIMONIAL

Cargill Loves Their Calves


Class 02 JR Champion FemaleBEST Blk Pld Udara 24U Sire: TOP Blk Pld Suregrade 84SBest Valley Salers, Bowden AB

JR Res Champion FemaleMader Pld Spring 149U Sire: GGT P Power Broker 220MMader Ranches, Carstairs AB

Class 03 – Female PB (with 2009 tattooed calf ) born in 20071st GIT Madame Temptation 16T (F calf: GIT Wishful 11W), GITPerformance Cattle, Langdon2nd RKC Pld Zoe 4T (M calf: RKC Red Bull 7W), RK Cattle &Dunluce Farms, Tisdale SK

Class 04 – Female PB (with 2009 tattooed calf ) born in 2006 or earlier1st SC Pld Skye 36S (F calf: SC Pld Star 47W), Spring Coulee Salers,Didsbury AB

Class 05 SR Champion FemaleGIT Madame Temptation 16T Sire: MT Revolution 37RF calf: GIT Wishful 11W Sire: GIT Mr Twister 6TGIT Performance Cattle, Langdon AB

SR Res Champion FemaleRKC Pld Zoe 4T Sire: PPS Rasputin 304RM calf: RKC Red Bull 7W Sire: JHJ Pld Black Gold 3TRK Cattle & Dunluce Farms, Tisdale SK

Class 06 (split 1) – Female PB born 20091st SLS Sweet Pld Wendy 906W, Sweetland Super Six Salers, Lundar MB2nd JHJ Pld Blk Abbey 8W, Dunluce Farms, Tisdale SK

Class 06 (split 2) – Female PB born 20091st GIT Pro Cat 3W, GIT Performance Cattle, Langdon AB2nd Mader P Divine 11W, Mader Ranches, Carstairs AB

November 26, 2009Canadian Western Agribition,

Regina SK

Judged By: Richard Moellenbeck, Englefeld SK

Class 01 (split 1) – Female PB born 20081st Mader Pld Spring 149U, Mader Ranches, Carstairs AB2nd HMPD Utopia 30U, Dunluce Farms, Tisdale SK

Class 01 (split 2) – Female PB born 20081st BEST Blk Pld Udara 24U, Best Valley Salers, Bowden AB2nd GIT Ultra Robie 14U, GIT Performance Cattle, Langdon AB

--

Grand Champion Bull

Reserve Grand Champion Bull

Get-Of-Sire Champion


Class 07 Female Calf ChampionGIT Pro Cat 3W Sire: JOC Polled Protégé 13PGIT Performance Cattle, Langdon AB

Res Female Calf ChampionSLS Sweet Pld Wendy 906W Sire: NJF Rio Grande 1RSweetland Super Six Salers, Lundar MB

Class 08 Grand Champion FemaleGIT Madame Temptation 16T - GIT Performance Cattle, LangdonRes Grand Champion FemaleBest Blk Pld Udara 24U - Best Valley Salers, Bowden AB

Class 09/10 – Bull PB born 2009Bull Calf ChampionTCJ Wasabi 1W Sire: Windbec Superstar 1STCJ Salers, Richmond QC

Res Bull Calf ChampionHBS Mr Pld Wade 6W Sire: TOP Pld Legend 97LHarbrad Salers Farms, Ogema SK

Class 11/12 – Bull PB born 2008JR Champion BullGGT Pld Apache 155U Sire: AP Polled Genesis XZ64FSpring Coulee Salers, Didsbury AB

JR Res Champion BullJHJ Pld Dundee 16U Sire: JHJ Max Factor 3JDunluce Farms, Tisdale SK

Class 13/14 – Bull PB born 2007No Entries

Class 15 Grand Champion BullGGT Pld Apache 155U - Spring Coulee Salers, Didsbury AB

Res Grand Champion BullJHJ Pld Dundee 16U - Dunluce Farms, Tisdale SK

Class 16 – Breeder’s Herd1st GIT Performance Cattle, Langdon AB2nd Sweetland Super Six Salers, Lundar MB

Class 17 – Get-of-Sire1st Sweetland Super Six Salers, Lundar MB

Class 18 – Premier BreederDunluce Farms, Tisdale SK

Class 19 – Premier ExhibitorDunluce Farms, Tisdale SK

Grand Champion Female

Reserve Champion Female

Breeders Herd Champion


23 Quality Salers animals went through the sale ring in front ofa good crowd at Agribition in late November. In a very difficulteconomy and with our rising Canadian dollar cooling some of thecross-border interest - 11 heifer calves averaged $1,570 and 9 bredfemales averaged a respectable $2,230, 2 young bulls averaged $2,000.

Top Selling Heifer Calves: GIT Pro Cat 3W – a deep-bodied fancy black polled PB heifer

sired by JOC Polled Protégé 13P and out of Mader Pld Blackcat 23T,a daughter of WRN Blk Pld Upgrade 30L. PRO CAT was selectedas Heifer Calf Champion by Judge Richard Moellenbeck in the 2009National Show the day before this Sale. She was knocked down toWeed Lake Beef of Langdon AB for $2,400. GIT Wishful 11W – a sweet moderate red polled PB heifer sired byGIT Mr Twister 6T, a son of GIT Monsieur Red Corvette 11R, andout of GIT Madame Temptation 16T, the 2009 National GrandChampion Female. Temptation Is A Daughter Of Mt Revolution37r. Wishful was second high seller at $2,300 to Marlas Salers ofSt.Felix de Kingsey QC.

Top Selling Bred Females:SLS Sweet Rio Unique 805U – Red Polled PB - Safe to her AIbreeding to GGT Genesis 232M, Unique was selected over her 2009National Reserve Heifer Calf Champion daughter by Ray Depalmeof Shady Ridge Stock Farm, Red Deer AB. UNIQUE is sired bySweetland’s new herdsire NJF Rio Grande 1R and is the only breddaughter to be sold in Canada this year. Ray purchased thisoutstanding female for $3,000.Mader Pld Spring 149U – 2009 National Reserve Junior ChampionFemale – Spring is a red quadruple polled PB, stretchy and a femininecombination of Randy’s two imported homozygous polled bulls.GGT P Power Broker 220M is the sire and GGT P Genesis 232M isthe maternal grandsire. SPRING is carrying a heifer calf sired by

Mader Pld Red Rock 13U, due early February; this exciting femalewas purchased by Sereda Farms of Big Valley AB for $2,800.

Top Selling Bull:TCJ Mr Wasabi 1W – his string of Championships just keepsgrowing and now includes the 2009 National Bull Calf Champion.Wasabi is a polled black PB who is solid, deep bodied and extremelywell put together with lots of beef, a low BW and a great pedigree.Sired by the 2008 35th Anniversary Grand Champion, WindbecSuperstar 1S; going back to CMS Black Pld Jambalaya 102J andWWL Northern Light 122H on his dam’s side. This excellentherdsire prospect was knocked down to Dunluce Farm at Tisdale SKfor $2,300.

Sale Management: T Bar C Cattle Co. Ltd, Saskatoon SKwww.tbarc.com

2009 Canadian National Salers SaleCanadian Western Agribition, Regina SK

November 27th, 2009

Salers steers on test atOlds College Steer-A-Year are showing 4.12 ADG compared to all other pens

at 3.73 ADG on the Dec 22/09 weighing.


2009 Canadian Cattlemen’s Choice

The popular people’s choicejudging event returned to Agribition inRegina this past November. Held lastyear in conjunction with the 35thAnniversary Salers Show and Sale, inEdmonton AB, the 2009 event washeld immediately following theNational Sale in the same ring.

Memberships were sold for theopportunity to go into the ring andjudge the offering of Salers 2009 bornheifers and bulls. The membership feeincluded purchase of a judging jacketand all the remaining funds wereawarded to the owners of “2009Cattlemen’s Choice Bull” and “2009Cattlemen’s Choice Heifer”.

The judging was done in twophases, with the animals receiving themost votes returning to the ring for asecond and final round of judging.These animals were all brought backinto the ring and after all the votes weretallied the winners were announced,pictures were taken and everybodyreturned to the barn for a pizza party.

Heifer Champion chosen was:GIT Pro Cat 3W, a black polledpurebred sired by JOC Polled Protégé13P, a son of BEV Masterpiece 110H,out of a WRN Blk Pld Upgrade 30Ldaughter. Owned and shown by GerryIsley and Family, GIT PerformanceCattle of Langdon AB, she is picturedbelow with Cody Isley at the halter.

Bull Champion selected was:Elderberry Red Winchester 32W, a redpolled purebred son of TOP PldTabasco 26T, with CMMN Genesis14F and GGT P Blk Design 51D onthe topside. His dam goes back toDBL Butler’s Guy 120G and CBSOzark Diamond 201A on the bottomof the pedigree. Owned by Robert &Vivian Stieb, Elderberry Farm Salers ofParkside SK. Shown here by grandson,Damien Stieb.

GIT Pro Cat 3W – 2009 Cattlemen’s Choice Heifer Champion

Elderberry Red Winchester 32W – 2009 Cattlemen’s Choice Bull Champion.


Grand Champion Male:TCJ MR Wasabi 1W - TCJ Salers, McGee Family, QCRes Grand Champion Male:CPM Whiskey 272W - Chris & Pat McQuaid, PE Grand Champion Female:OBR Blk Pld Good-E-Nuff 2U - Outback Ranch L & C, NBRes Grand Champion Female:OBR Whimsical 2W – Outback Ranch Land & Cattle, NBPremier Exhibitor:Brian Walker/Millstream Salers, Lower Millstream NBPremier Breeder:Brian Walker/Millstream Salers, Lower Millstream NB

Expo BoeufOctober 9-11, 2009Victoriaville QC

Judged By: Eric Renker, Shelbourne ONGrand Champion Male:TCJ MR Wasabi 1W - TCJ Salers, McGee FamilyRes Grand Champion Male:WDF MR Wild Thing 23W – Mark Mason, Wind Dancer FarmsGrand Champion Female:SC Polled Nina 46N – Michael Morin, Pine Grove SalersRes Grand Champion Female:OBR Pld Whimsical 2W – Michael Morin, Pine Grove SalersJR Champion Female:OBR Pld Whimsical 2W – Michael Morin, Pine Grove SalersJR Res Champion Female:Marlas Lily 1U – Doug & Marion Beard, Marlas SalersSR Champion Female:SC Polled Nina 46N – Michael Morin, Pine Grove SalersSR Res Champion Female:TCJ Miss Primetime 5P – TCJ Salers, McGee FamilyPremier Breeder:Mark Mason, Wind Dancer Farms, St. Felix de Kingsey QCPremier Exhibitor:Mark Mason, Wind Dancer Farms, St. Felix de Kingsey QC

Judge’s comment on Gr Champion Female: “I don’t care whatcolour you paint her, any breed, any colour…….She WINS!”

Around the Rings

NB Beef ExpoSeptember 26 & 27, 2009

Sussex NB

Reserve Grand Champion Female - OBR Pld Whimsical 2W

Grand Champion Female - SC Polled Nina 46N with Pine GroveWillow 18W at side.

Grand Champion Bull - TCJ Mr Wasabi 1W


Early in July, Darlene Keenan, one of our valued Quebecmembers participated in the Contre le Cancer/Conquer CancerBicycle Ride. Montreal to Quebec City, July 10th – 12th, 2009.

The very interesting part of Darlene’s ride is that she, herhusband Mark Mason, and children Kacie and Matt wanted to dosomething completely different to raise the funds needed for her toparticipate in the ride. So they put their own money in and thendecided that their family, Wind Dancer Farms, would donate apurebred Salers Heifer Calf to be raffled; the winning ticket would bedrawn at Richmond Fair after the Salers Breed Show on Sept. 13th.

When the Quebec Salers Association heard about this uniqueopportunity to help a great cause and to promote Salers, they offeredto donate 4 Consolation prizes in the Raffle, to help “sweeten” thepot.

People who bought raffle tickets had the opportunity to tellDarlene of any family members or friends they wished to haveremembered during the Ride. Darlene then wrote those names on herpink 35th Anniversary Salers shirt, which she wore on the final day ofthe Ride into Quebec City. “I wrote them on the shirt to give meinspiration the final last day,” she says. Darlene reported that all of theraffle tickets were sold and the Draw took place as planned.

Fran Dewar of St. Felix de Kingsey won the calf and decided thatshe would gift it to a young friend of hers, Chris Bushey. Chrisshowed the heifer at Expo Boeuf in October and was very happy withhis unexpected windfall!

“The results of the Ride for Cancer – we raised 5.7 Million

Dollars. There were 1450 cyclists from Montreal to Quebec City –280 kms total distance. Thank you to Everyone!”

Darlene Keenan

SUBSCRIBE TODAY to receive a one year subscription of

the official publication of the Salers Association of Canada.

$17 per year in Canada$21 per year Foreign (Canadian Funds, GST included)

Please make cheques payable to Salers Association of CanadaNAME: .......................................................ADDRESS: .................................................TOWN/CITY: ................... PROV./STATE ............................POSTAL CODE: .........................PHONE: ............................

SALERS MAGAZINEP.O. Box 879,

Carstairs, AB T0M 0N0Phone: 403-337-5851 Fax: 403-337-3143

email: [email protected]: salerscanada.com

Copy deadline for next issue: Sept. 1, 2010

Salers Members Important Community Members Too!

Kacie Mason on halter, Mark making Draw from bag of tickets held byDarlene.

Darlene on final arrival in QC City at end of Conquer Cancer Ride


Steers and heifers have been on test for two years in the Maritime ValueDiscovery Program at the Nappan Bull Test Station in Nappan, Nova Scotia.Purebreds and crossbreds were supplied by breeders and producers in theMaritimes; the program was backed and encouraged by the Maritimeprovincial governments. Sons and daughters of the Salers bulls pictured herewere supplied by Ernest and Bobby Hunter of Outback Ranch Land &Cattle, in Simonds NB.

The Salers results were impressive and very competitive with the otheranimals on test, no surprise at all to Ernest and Bobby. In order not to ‘pick

on’ any of the competition, the Salers steer results here are compared to theaverage results of the other steers on test.

The Discovery Program was originally a 3-year test; it was discontinuedat the end of the second year due to lack of participation by the otherproducers. For more information on the results of the program, pleasecontact Ernest Hunter (506) 375-8459.

Year One 43 Steers Tested, Including the following:(Black Angus, Hereford, Simmental, Shorthorn, Salers,

Hereford X, Simmental X, Angus)

Year Two 49 Steers Tested, Including the following:(Black Angus, Shorthorn, Charolais, Gelbvieh, Galloway X,

Hereford, Angus X, Limo X Simmental X)

Maritime Value Discovery ProgramSalers Prove Their Worth – Again!

Salers AVG Daily Gain 3.1 lbs Average of all breeds 3.1 lbs.Salers Entry Weight 674 lbs Average of all breeds 687 lbs.Salers End Weight 1452 lbs Average of all breeds 1445 lbsSalers Feed / Gain Ratio 5 Average of all breeds 5.4Salers Fall Feeder Price $1.08 Average of all breeds $1.05Salers Dressing % 57% Average of all breeds 56%Salers Lean Meat Yield 57 Average of all breeds 57Salers % AAA 80 % Average of all breeds 61%Salers % AA 20 % Average of all breeds 31%Salers Yield Grade 1 40 % Average of all breeds 33%Salers Yield Grade 2 60 % Average of all breeds 57%Salers Yield Grade 3 0 % Average of all breeds 10%

Salers AVG Daily Gain 3.87 lbs Average of all breeds 3.36 lbs.Salers Entry Weight 675 lbs Average of all breeds 748 lbs.Salers End Weight 1452 lbs Average of all breeds 1420 lbsSalers Days on Feed 201 Average of all breeds 201Salers Weight Gain 777 Average of all breeds 671Salers Fall Feeder Price $1.00 Average of all breeds $0.86Salers Lean Meat Yield 57% Average of all breeds 56%Salers % AAA 75 % Average of all breeds 57%Salers % AA 25 % Average of all breeds 41%Salers Yield Grade 1 50 % Average of all breeds 31%Salers Yield Grade 2 25 % Average of all breeds 41%Salers Yield Grade 3 25 % Average of all breeds 20%

CMS Rambler 20R

Millstream Nag Slash 22S

OBR Outback Legend 3L


CARE FARMSREGISTERED SALERS

Russell & Carol EignerBOX 209, THORHILD, ALBERTA T0A 3J0

(780)398-2494

Fred Mertz Professional Corporation

F. Fred Mertz, CGATelephone: (403) 277-2605Fax: (403) 277-1399Toll free: 1-877-AGRI-TAX (247-4829)email: [email protected] 320 - 1000 Centre St. NorthCalgary, Alberta T2E 7W6

Suite 1100 Bow Valley Square 3255 - 5th Avenue S..Calgary, AB T2P 3G6Main: 403.301.4859Fax: 888.301.4026Toll Free: 888.331.4859www.wellingtonwest.com

Joan Myers, CIM,FCSISenior Vice President, Investment Advisor

Direct Line: 403.301.4962E-mail: [email protected]

Jeremy DahmsInvestment Advisor

Direct Line: 403.301.4897E-mail: [email protected]

Lloyd’s CorrespondentMarjorie Blacklock

R.R. #4, Box 277, Site 412Saskatoon, Sk S7K 3J7

Ph: 306/931-0088 Fax: 306/931-8782Your Livestock Insurance Specialist

J.G.(John) Arnold, P. AgVice President Commercial Financial ServicesAlberta South WestRoyal Bank of Canada614 4 Avenue SouthLethbridge, AB T1J 0N7

Tel: 403-382-3832Fax: 403-320-9122Cell: 403-393-8832

[email protected]

RBCRoyal Bank


Ad Index

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Calendar of Events

Feb. 19, 2010 Mader Ranches 21st Annual Bull Power & Select Female Sale, Olds, AB

Feb. 20, 2010 St. Martin Bull Test Sale, Beauce, QCMarch 18, 2010 New Trend Bull Sale, Olds, ABApril 3, 2010 Manitoba Bull Test Station Sale, Douglas, MBApril 3, 2010 Maritime Beef Test Sale, Nappan, NBApril 6, 2010 Cow-Booster Salers Bull Sale, Lethbridge, ABSept. 9-11, 2010 Richmond Ag Fair, Richmond, QCSept. 24-26, 2010 NB Beef Expo, Sussex, NBOct. 7, 2010 Expo Boeuf, Victoriaville, QCNov. 20 -27,2010 Canadian Western Agribition, Regina, SK

Salers Association of CanadaADVERTISING RATES

Salers Magazine

NO INCREASE IN PRICE FOR 2010!!!

Salers Magazine is the official Salers breedpublication in Canada.

Salers Magazine accesses our mailing list of over3200 Salers breeders, commercial cattle producers,

industry contacts and interested parties acrossCanada, the US and internationally.

Salers Magazine is published twice per year and isdistributed widely in addition to each mailing.

The magazine is included in informationpackages, handed out at promotional booths atmajor Fairs and Expositions, is available at selectBull Test Stations, auction markets, at our AGMand during the Salers National Shows and Sales.Magazines are also taken to international trade

events for distribution.

In short, Salers Magazine is excellent value foryour advertising $$$.

AD RATES:Cover positions $700Full page full color 5251/2 page full color 4001/4 page full color 300Business card 220

(runs in both calendar year issues)Full page black & white 4251/2 page black & white 3201/4 page black & white 240

Rates quoted do not include GST.

Contact Kathy @ Salers Association (403) 337-5851.

For ad layout and/or creative assistance contact Rhonda Bollum @ (403) 948-4768

Deadlines:Ad booking by January 1st and September 1st.

Ad copy received by January 10th and September 10th.

Late charges will apply.


Gerry IsleyLangdon, AB(866) 233-2504

Ted & Mina Serhienko#4 - 3342 Millar AvenueSaskatoon, S7K 7G9Ph: (306) 933-4200 Fax: (306) [email protected] www.buyagro.comCraig Flewelling, Marketing (403) 224-2111Chris Poley, Marketing (306) 220-5006

Wayne, Shelly, Madison and CharleneBig Valley, AB(403) 876-2241

John NikkelCoaldale, AB(403) 345-4963

Pete & Tina WatkinsCalgary, AB(403) 201-8952 (403) 650-8362

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