SIREN

A more natural online dating experience integrated with quality social events

Susie Lee CEO & co-founder susie@siren.mobi

Pain Points in Online Dating:

•  81% lie with static profiles. •  95% of profiles are ”dead”.

SIREN 2 Source  in  Appendix  

1. Women are uncomfortable and disengage. Men are frustrated by lack of responses.

•  33% using dating apps never met anyone in real life.

2. Most profiles are fake and inactive.  

3. Online interactions that never convert to real life meetings.  

•  42% of women report online harassment. •  96% of men never get a response in-app.

Our Solution:

SIREN 3 Source  in  Appendix  

1.  A comfortable space for women to make the first move.

Men receive clear signals of interest.

2. Daily Questions that create updated and more authentic profiles naturally.  

3.  Online activity partnered with local social events.  

Product:

SIREN 4

1. Photo Visibility control offers discretion and clear signals.

2. Daily Questions create updated profiles naturally.  

3. Online connects to social events.  

#SocialChannels #MusicFestivals #Film&Arts #Food&Wine

120M $8.4B

21M $2.5B

15M

$850M

Market

SIREN 5

2/3 of Singles actively looking have NEVER tried online dating. The $8.4B market is still untapped.

Singles in the US Single and Actively Looking 20%, College Educated, Culturally

Engaged, ages 25-50+

Business Model

SIREN

3. Native Advertisement

2. Market Research

•  Free to join

•  Members subscribe to favrious #SocialChannels

•  $10/mo for one group; $25/mo for multiple groups

•  Celebrity influencers that create Daily Questions are featured in-app.

•  We aggregate daily user responses to get a pulse on consumer interests

Native Advertisement15%

Market Research25%Subscription

60%

1. Freemium

6

Multiple revenue streams

   

Growth Strategy

SIREN 7

Marketing and Sales

Acquiring Customers

Customer Engagement

Keeping Customers

Product Development

Staying competitive

•  Cross-promotion by QOTD hosts

•  Inbound content

•  Targeted social media ads

•  Brand Ambassadors

•  Social events partnerships  

•  Expanded roles for couples, friendships

•  Social events partnerships

•  Brand Ambassadors

•  Quality customer service

•  Local millennial Brand Managers

•  Functionality monitoring

social media trends

•  In-app local event discounts and benefits  

$125K Prizes, grants $175K Contract $500K Needed Profitable

Traction (in Seattle) 2015

SIREN 8

Women and men love daily interactions and connect with each other 5X better than other platforms.

10K users by word-of-mouth

Competition: Siren offers more natural online introductions partnered with real life ways to meet.

TEDIOUS

SIREN Online introductions

with real-life connections

ENGAGING

REAL CONNECTIONS

NO CONNECTIONS

SIREN 9

Source  in  Appendix  

   

Financials

SIREN 10

2015 2016 2017 2018

Users 10K 175K 600K 3M

Revenue Pre-Revenue $5.8M $21M $111M

Expenses $450K $2.9M $10M $46M

Profit -- $2.9M $11M $65M

Raise $500K $1.5M -- --

LT Customer Value: $17.50

Customer Acquisition Cost: $3 per user

Consumer market research, data polling companies

Successful growth paths of companies acquired

.  

$575M, $6.40/user

Exit: Comparable Acquisitions

SIREN 11

$25M, $12.50/user $90M, $8.87/ user $6M, $17.60/user

J Galen Buckwalter Lead Scientist, eHarmony Data Research, USC Lisa Stone CEO & Co-Founder BlogHer Danielle Strachman Founding member, Thiel Fellowship, Founder 1517 Sarah Novotny, Technical Evangelist NginX Gayle Karen Young CTCO, Wikimedia Isabella Huffington Artist / Creative Advisor

Team: Diverse Expertise Key Advisors

Susie Lee | CEO, Co-founder Vision, community-builder, public relations and business partnerships

Katrina Hess | COO, Co-founder Design, product development, strategic team management and organization

David Golightly | CTO Full-stack coding, architected Zillow’s first iOS app

SIREN 12

The Offer

Raise: • Convertible, 25% discount,

preferred

•  $500K ($150K closed)

•  $3.5M Cap

For:

• Development: New roles (LGBTQ), Revenue (subscription)

• Key hires: Data, Brand Ambassadors, City Managers

• Biz Dev expansion to 3 cities

SIREN 13

SIREN

Summary

ü  Unique model of online dating that solves industry pain points.

ü  Untapped $8 B Market Opportunity: ⅔ market not using current models because of pain points.

ü  Compelling Business Model: Low cost marketing strategy and multiple revenue streams

ü  Strong early traction: In Seattle, 10k users by word of mouth with 5x better connections than other platforms.

ü  Lean, Highly Capable Team with deep bench of Advisors: Galen Buckwalter, lead scientist of eHarmony and Lisa Stone, CEO/Founder of BlogHer.

ü  Seeking $500k Series to achieve $6M run-rate in ’16.    

SIREN 14

Thank  you!  Let’s  change  lives  together  SIREN

Susie Lee CEO & Co-founder susie@siren.mobi

Thank you! Let’s change lives together.