siri is my stylist - sxsw interactive 2013 panel picker
DESCRIPTION
Fashionistas have long turned to the web as a place to dish on what’s hot this season, but the rise of mobile is giving way to a new breed of mobile-first fashion startups that are reaching women on their ultimate accessory - the smartphone. With the built-in intelligence and awareness of smartphones, style apps today can not only find an outfit a user would like – but one that’s suited for the cold front that just blew in and the date they have scheduled in their calendar. Whether it’s the stolen minutes throughout the day on their phone, or laid back time in the evenings on their tablet, these apps are capitalizing on the emerging ways that people are interacting with mobile devices and are taking cues from some of the most popular apps of the day, including Flipboard, Pinterest, and Instagram. Panelists from three of today’s top fashion apps explore what content works on mobile, how device hardware can enhance the experience, and why Siri might one day be your personal Rachel Zoe.Tweet about at #siriismystylistTRANSCRIPT
Siriis my
StylistSXSW 2013 panel
#siriismystylist
Cher used photos, because she didn’t trust mirrors
She had an electronic closet to browse her outfits
A computer program told her what to wear
In 1995, Clueless showed us the future of fashion
#siriismystylist
Today, these technologies are not only real,
they are accessible to everyone on their favorite accessory.
The smartphone
#siriismystylist
Hardware such as GPS can help us know when to dress for rain, and find us a cute raincoat in case we forget
#siriismystylist
Visual search lets us recreate designer looks at a price point we’re comfortable with.
#siriismystylist
Mobile social lets us follow the lives of designers and models and buy the products
they buy#siriismystylist
Seth Porges Alisa Gould-Simon Sarah KunstRachel Youens
#siriismystylist
Director of BizDev, KaleidoscopeVP Creative & Partnerships, PoseCo-Founder, ClothMobile Manager, Forever 21
How are mobile fashion apps taking cues from some of today’s top apps?
#siriismystylist
Why is the intimacy with our mobile device, and the power of women in mobile social so important for
fashion?
#siriismystylist
What fashion content works best on mobile and what are some of the innovative new ways we are letting
users browse and discover?
#siriismystylist
Siriis my
StylistSXSW 2013 panel
#siriismystylist