siri is my stylist - sxsw interactive 2013 panel picker

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Siri is my Stylist SXSW 2013 panel #siriismystylist

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Fashionistas have long turned to the web as a place to dish on what’s hot this season, but the rise of mobile is giving way to a new breed of mobile-first fashion startups that are reaching women on their ultimate accessory - the smartphone. With the built-in intelligence and awareness of smartphones, style apps today can not only find an outfit a user would like – but one that’s suited for the cold front that just blew in and the date they have scheduled in their calendar. Whether it’s the stolen minutes throughout the day on their phone, or laid back time in the evenings on their tablet, these apps are capitalizing on the emerging ways that people are interacting with mobile devices and are taking cues from some of the most popular apps of the day, including Flipboard, Pinterest, and Instagram. Panelists from three of today’s top fashion apps explore what content works on mobile, how device hardware can enhance the experience, and why Siri might one day be your personal Rachel Zoe.Tweet about at #siriismystylist

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Page 1: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Siriis my

StylistSXSW 2013 panel

#siriismystylist

Page 2: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Cher used photos, because she didn’t trust mirrors

She had an electronic closet to browse her outfits

A computer program told her what to wear

In 1995, Clueless showed us the future of fashion

#siriismystylist

Page 3: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Today, these technologies are not only real,

they are accessible to everyone on their favorite accessory.

The smartphone

#siriismystylist

Page 4: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Hardware such as GPS can help us know when to dress for rain, and find us a cute raincoat in case we forget

#siriismystylist

Page 5: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Visual search lets us recreate designer looks at a price point we’re comfortable with.

#siriismystylist

Page 6: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Mobile social lets us follow the lives of designers and models and buy the products

they buy#siriismystylist

Page 7: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Seth Porges Alisa Gould-Simon Sarah KunstRachel Youens

#siriismystylist

Director of BizDev, KaleidoscopeVP Creative & Partnerships, PoseCo-Founder, ClothMobile Manager, Forever 21

Page 8: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

How are mobile fashion apps taking cues from some of today’s top apps?

#siriismystylist

Page 9: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Why is the intimacy with our mobile device, and the power of women in mobile social so important for

fashion?

#siriismystylist

Page 10: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

What fashion content works best on mobile and what are some of the innovative new ways we are letting

users browse and discover?

#siriismystylist

Page 11: Siri Is My Stylist - SXSW Interactive 2013 Panel Picker

Siriis my

StylistSXSW 2013 panel

#siriismystylist