siriusxm canada, with approximately 2.7 · pdf filevice president, finance 416-513-7416 ......

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SECOND QUARTER 2016 Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada. Sirius XM Canada broadcasts more than 130 satellite radio channels featuring premier sports, news, talk, entertainment and commercial- free music. SiriusXM Canada offers an array of content from the most recognized news, entertainment and major sports brands including the NHL, NFL, NBA, MLB, NASCAR, CNN, CBC, FOX, BBC, Howard Stern, Disney, Comedy Central and more. SiriusXM programming is available on a variety of devices including pre-installed and after-market radios in cars, trucks and boats, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available online at www.siriusxm.ca and on Apple and Android- powered mobile devices. SiriusXM Canada has partnerships with every major automaker and its radio products are available at more than 2,500 retail locations nationwide. EXCHANGE: TSX SYMBOL: XSR SHARES OUTSTANDING: 128.6M PRICE (AS AT 02/29/2016): $4.54 52-WEEK HIGH: $6.42 52-WEEK LOW: $3.32 MARKET CAPITALIZATION: $584.0M QUARTERLY DIVIDEND: $0.105 FISCAL YEAR END: AUG. 31 SIRIUSXM CANADA, WITH APPROXIMATELY 2.7 MILLION SUBSCRIBERS, IS THE COUNTRY’S LEADING MEDIA SUBSCRIPTION BUSINESS. ~8M 11M 2015E - Estimate based on 70% penetration rate and 1.8M vehicle sales. Both new and used Satellite radio equipped cars in 2015 Satellite radio equipped cars in 2018 A SOUND FOR EVERY TASTE ANYTIME ANYWHERE ~70% OEM PENETRATION PRE-OWNED CAR PROGRAM 130+ channels Exclusive entertainment Comedy and talk Live play-by-play from every major sport World-class news Commercial-free music BMW Fiat Ford GM Honda Hyundai Jaguar Kia Mazda Mercedes Mitsubishi Nissan Porsche Subaru Toyota Volkswagen 2,650 franchise dealers enrolled 100 independent dealers enrolled 8 certified pre-owned dealers enrolled Satellite radio Streaming services In-vehicle At home At work On the go On demand Show alerts

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Page 1: SIRIUSXM CANADA, WITH APPROXIMATELY 2.7  · PDF fileVice President, Finance 416-513-7416 ... NATIONAL Equicom 416-848-1429 kdickson@national.ca CORPORATE HEADQUARTERS

SECOND QUARTER 2016

Sirius XM Canada Holdings Inc. (TSX: XSR) operates as SiriusXM Canada.

Sirius XM Canada broadcasts more than 130 satellite radio channels

featuring premier sports, news, talk, entertainment and commercial-

free music. SiriusXM Canada offers an array of content from the most

recognized news, entertainment and major sports brands including the

NHL, NFL, NBA, MLB, NASCAR, CNN, CBC, FOX, BBC, Howard Stern,

Disney, Comedy Central and more. SiriusXM programming is available

on a variety of devices including pre-installed and after-market radios in

cars, trucks and boats, smartphones and mobile devices, and consumer

electronics products for homes and offices. SiriusXM programming is

also available online at www.siriusxm.ca and on Apple and Android-

powered mobile devices. SiriusXM Canada has partnerships with every

major automaker and its radio products are available at more than 2,500

retail locations nationwide.

EXCHANGE: TSX

SYMBOL: XSR SHARES OUTSTANDING: 128.6M

PRICE (AS AT 02/29/2016): $4.54

52-WEEK HIGH: $6.42

52-WEEK LOW: $3.32MARKET CAPITALIZATION: $584.0MQUARTERLY DIVIDEND: $0.105

FISCAL YEAR END: AUG. 31

SIRIUSXM CANADA, WITH APPROXIMATELY 2.7 MILLION SUBSCRIBERS, IS THE COUNTRY’S LEADING MEDIA SUBSCRIPTION BUSINESS.

~8M 11M2015E - Estimate based on 70% penetration rate and 1.8M vehicle sales. Both new and used

Satellite radio equipped cars in 2015

Satellite radio equipped cars in 2018

A SOUND FOR EVERY TASTE

ANYTIMEANYWHERE

~70% OEM PENETRATION

PRE-OWNED CAR PROGRAM

130+ channels

Exclusive entertainment

Comedy and talk

Live play-by-play from every major sport

World-class news

Commercial-free music

BMW

Fiat

Ford

GM

Honda

Hyundai

Jaguar

Kia

Mazda

Mercedes

Mitsubishi

Nissan

Porsche

Subaru

Toyota

Volkswagen

2,650 franchise dealers enrolled

100 independent dealers enrolled

8 certified pre-owned dealers enrolled

Satellite radio

Streaming services

In-vehicle

At home

At work

On the go

On demand

Show alerts

Page 2: SIRIUSXM CANADA, WITH APPROXIMATELY 2.7  · PDF fileVice President, Finance 416-513-7416 ... NATIONAL Equicom 416-848-1429 kdickson@national.ca CORPORATE HEADQUARTERS

SENIOR OFFICERS

Mark Redmond President and Chief Executive Officer

Jason Redman Chief Financial Officer

BOARD OF DIRECTORS

Anthony Viner

Dara Altman

Timothy Casgrain

David Coriat

Philip Evershed

David Frear

Guy Johnson

Christine Magee

ANALYST COVERAGE

BMO Nesbitt Burns Inc. Canaccord Genuity Corp. (Canada) CIBC World Markets National Bank Financial RBC Capital Markets TD Securities Inc.

INVESTOR RELATIONS CONTACT

Odeta Kellici Vice President, Finance 416-513-7416 [email protected]

Kristen Dickson NATIONAL Equicom 416-848-1429 [email protected]

CORPORATE HEADQUARTERS

135 Liberty St, 4th floor Toronto, ON  M6K 1A7

2011 2012 2013 2014 2015

238.7259.6

288.9 303.5325.9

2011 2012 2013 2014 2015

26.5

46.6

68.7

79.0 79.2

2010 TTM

202.5

334.7

2010 TTM

6.6

81.3

2011 2012 2013 2014 2015

238.7259.6

288.9 303.5325.9

2011 2012 2013 2014 2015

26.5

46.6

68.7

79.0 79.2

2010 TTM

202.5

334.7

2010 TTM

6.6

81.3

EXPANDINGADDRESSABLEMARKET

INNOVATING CONTENT

LAUNCHING NEWTECHNOLOGY

REVENUE ($M) ADJUSTED EBITDA ($M)

1 All figures in the table above are in thousands except, ARPU, and SAC.

2  Adjusted EBITDA is a non-GAAP measure.

3  Self-Pay ARPU is derived from the total of earned subscription revenue from Self-Pay subscribers and the music royalty and regulatory fee and activation fees, divided by the monthly weighted average number of Self-Paying subscribers. Please see the Company’s MD&A for a more detailed description.

C A N A D A

Q2 2016 Q2 2015 YTD 2016 YTD 2015

February 29, 2016 February 28, 2015 February 29, 2016 February 28, 2015

FINANCIAL 1

Revenue $84,387 $80,086 $167,904 $159,071

Adjusted EBITDA2 $24,810 $23,331 $48,328 $46,239

Free Cash Flow $13,674 $11,296 $29,903 $24,974

OPERATING1

Self-Paying Subscribers 1,952 1,862 1,952 1,862

Total Subscribers 2,653 2,552 2,653 2,552

Self-Pay ARPU3 $12.49 $12.48 $12.53 $12.43

Subscriber Acquisition Cost (SAC) $39 $35 $40 $37

CONTINUED GROWTH