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TRANSCRIPT
Search as a Utility& The Impact on Marketing
Oxygen
Electricity
Search
How the Utility is Perceived by…
1.The Engines2.Users/Consumers3.Advertisers
Engines
Users
AdvertisersA search is a response to something, but it is also awareness, consideration and research.
What Does it Mean to Us?
LivelihoodPassionAnswers
The Future of Search Utility
Will it always be there, or is it the landline?
The Future of Search Utility
People will always have questions, but the methodology of seeking out answers will continue to change.• Mobile Search• Mobile Apps• Social Conversations
Unified Search Platform will be needed, but could the pool of possible answer providers fragment to a point where Google is not even a part of the plan.
