© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Digital Marketing SuiteAdvertising Optimization Tim Waddell, Director Product Marketing

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Regarding Efficient Frontier

The acquisition is expected to close during the first quarter of Adobe’s 2012 fiscal year, pending regulatory approvals and other customary closing conditions

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

CONTENT

DATA

DIGITAL MARKETING PLATFORM

PERSONALIZED

ENGAGEMENT

MULTI-CHANNELCAMPAIGN EXECUTION

MEDIAMONETIZATIO

N

OPTIMIZATION

ADOBE DIGITAL MARKETING

SUITE

ANALYTICS & REPORTING

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Search• Advanced

optimization• Intellectual

property / Talent

Will advances our search solutions

Social• Ad campaign

management• Social

campaign publishing

Will complement SocialAnalytics

Display• Display media

optimization• Access to

inventory sources

Will accelerate our entrance in market

Why Efficient Frontier? Rich Data + Advanced Optimization

Multi-Channel Campaign ExecutionForecasting, Attribution, Media Mix Modeling

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe Ad Capacitor

Relevant Creative

Audience Targeting

Inventory

Dynamic Ad traveling at exactly

88mph+

1.21 Gigawatts of Data

+Hitting the perfect

impression

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

MediaMix

Modeling

BrandCreative

Cross Channel Ad Optimization

Web

Sit

e

Em

ail

Socia

l

Paid

S

earc

h

Vid

eo

Mob

ile

Dis

pla

y

Paid ChannelsOrganic/Earned

DELIVERY OPTIMIZATION

Creative Cloud

DATA

ATTRIBUTION REPORTING

Components of Cross-channel Ad Optimization

© 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

(Limited) Q&A