site optimization for mobile by laura scott
TRANSCRIPT
![Page 1: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/1.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Laura Scott, Senior Strategy Lead, Merkle|RKG
Site Optimization for Mobile #MobilizeYourSite
![Page 2: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/2.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
My Phone + Me
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
My first phone <3
Back when butt dials were a thing.
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
I held on to the Blackberry a little too long.
#BB4L
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
vs.
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
vs.
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Your mobile customers are your customers
![Page 8: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/8.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
![Page 11: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/11.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
![Page 12: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/12.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
![Page 13: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/13.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Your mobile customers are your customers
![Page 14: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/14.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution
Common Mobile Pitfalls
Testing and Troubleshooting
Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution #MobilizeYourSite
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution
http://rkg.co/dmr-q1-15
45%
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution
http://rkg.co/dmr-q1-15
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution
Responsive Web Design
Dynamic Serving
Separate Mobile URLs
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution
Mobile Solutions for Merkle|RKG Clients
Separate URLs Dynamic Serving Responsive Design
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
www.example.com
Choosing a Mobile Solution Separate URLs
m.example.com
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Separate URLs
Can tailor content and experience to mobile visitors
Relatively easy setup
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Separate URLs
Can tailor content and experience to mobile visitors
Takes more work to maintain
More error prone Relatively easy setup
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
www.example.com
Choosing a Mobile Solution Dynamic Serving
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Dynamic Serving
One URL makes it simpler for users and search engines to find and share content regardless of device
Faster
Can tailor content and experience to mobile visitors
![Page 25: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/25.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Dynamic Serving
One URL makes it simpler for users and search engines to find and share content regardless of device
Faster
Takes more work to maintain
More error prone
More complex setup Can tailor content and experience to mobile visitors
![Page 26: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/26.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
www.example.com
Choosing a Mobile Solution Responsive
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Responsive
Requires less maintenance
One URL makes it simpler for users and search engines to find and share content regardless of device
![Page 28: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/28.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Choosing a Mobile Solution Responsive
Requires less maintenance
One URL makes it simpler for users and search engines to find and share content regardless of device
Large desktop pages may load slowly on mobile
Content and experience aren’t tailored for mobile users
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution #MobilizeYourSite
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
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Optimizing Your Mobile Solution
1. Don’t block important resources like JavaScript or CSS
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
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Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
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Optimizing Your Mobile Solution 1. Don’t block important resources like JavaScript or
CSS
User-agent: * Disallow: /*.css Disallow: /*.js
www.example.com/robots.txt
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
2. Using the Vary: User-Agent HTTP Header
Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution 2. Using the Vary: User-Agent HTTP Header
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
3. Implement User Agent Redirects
Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution
![Page 38: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/38.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution 3. Implement User Agent Redirects
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
4. Annotations in HTML or the XML Sitemap
Optimizing Your Mobile Solution
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution
![Page 41: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/41.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution 4. Annotations in HTML
On Desktop Site:
On Mobile Site:
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Optimizing Your Mobile Solution 4. Annotations in the XML Sitemap
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Common Mobile Pitfalls #MobilizeYourSite
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Mobilegeddon Common Mobile Pitfalls
![Page 45: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/45.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
Common Mobile Pitfalls
1. Faulty Redirects
![Page 46: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/46.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
Common Mobile Pitfalls
![Page 47: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/47.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
Common Mobile Pitfalls 1. Faulty Redirects
http://www.example.com/pageIwant >> http://m.example.com/pageIwant
![Page 48: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/48.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
Common Mobile Pitfalls 1. Faulty Redirects
http://www.example.com/pageIwant >> http://m.example.com/pageIwant
>>http://m.example.com
![Page 49: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/49.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Ooo, sorry. I can’t help
you
Common Mobile Pitfalls 1. Faulty Redirects
http://www.example.com/pageIwant >> http://m.example.com/pageIwant
>>http://m.example.com
![Page 50: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/50.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Just .5 secs, please.
Just .5 secs, please.
Just .5 secs, please.
Sure, give me 3.5
seconds.
Common Mobile Pitfalls
2. Redirect Chains
![Page 51: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/51.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Just .5 secs, please.
Just .5 secs, please.
Just .5 secs, please.
Sure, give me 3.5
seconds.
Common Mobile Pitfalls
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Just .5 secs, please.
Just .5 secs, please.
Just .5 secs, please.
Sure, give me 3.5
seconds.
Common Mobile Pitfalls 2. Redirect Chains
165 seconds = 2 min 45 sec …of just redirects!
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Loading.
4. Latency
Common Mobile Pitfalls
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Loading.
Common Mobile Pitfalls
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Loading. 4. Latency Common Mobile Pitfalls
Google Pagespeed Insights >> https://developers.google.com/speed/pagespeed/insights/
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
5. Smartphone-Only Errors
Common Mobile Pitfalls
![Page 57: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/57.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Common Mobile Pitfalls
![Page 58: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/58.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Common Mobile Pitfalls 5. Smartphone-Only Errors
Google Webmaster Tools >> Crawl >> Crawl Errors >> Smartphone
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
6. Ignoring the Competition
Common Mobile Pitfalls
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Common Mobile Pitfalls
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
Common Mobile Pitfalls 6. Ignoring the Competition
![Page 62: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/62.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
Testing Mobile Friendliness #MobilizeYourSite
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
1. Google Webmaster Tools Mobile Usability Report
Google Webmaster Tools >> Search Traffic >> Mobile Usability
Testing Mobile Friendliness
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
2. Google’s Mobile-Friendly Test
https://www.google.com/webmasters/tools/mobile-friendly/
Testing Mobile Friendliness
![Page 65: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/65.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
3. See what Googlebot-Mobile Sees Testing Mobile Friendliness
Google Webmaster Tools >> Crawl >> Fetch as Google
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
3. See what Googlebot-Mobile Sees Testing Mobile Friendliness
http://searchenginewatch.com/sew/how-to/2404462/see-your-site-as-googlebot-mobile-does
Google Webmaster Tools >> Crawl >> Fetch as Google
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
4. Review Mobile Errors
Google Webmaster Tools >> Crawl >> Crawl Errors >> Smartphone
Testing Mobile Friendliness
![Page 68: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/68.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
5. Learn from Your Users
Google Analytics >> Audience >> Mobile >> Overview
Testing Mobile Friendliness
![Page 69: Site Optimization for Mobile By Laura Scott](https://reader034.vdocument.in/reader034/viewer/2022042818/55b6e02bbb61eb53268b45b0/html5/thumbnails/69.jpg)
#SMX #13C #MobilizeYourSite @RKG_LauraScott
6. Benchmark and Track Performance Testing Mobile Friendliness
Google Webmaster Tools >> Search Traffic >> Search Analytics
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#SMX #13C #MobilizeYourSite @RKG_LauraScott
THANK YOU!
I love to talk mobile Tweet at me: @RKG_LauraScott Join the convo: #MobilizeYourSite
Connect: https://www.linkedin.com/profile/view?id=138892393