sitemap to success
TRANSCRIPT
amanda blum@[email protected]
I went to risd but you wouldn’t know that from this presentation.
My bad.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Preso F.A.Q.
•Yes. Slides will be available on slideshare. In 10 minutes. I promise. Really. Yes, I’m serious. And honest. Dude, I swear. slideshare.net/hzp
•I really do try not to curse.
•No, I really haven’t a clue why camps continue to allow me to speak.
•Current dev track: front end mgmt. (looks cool.)
•Of course its mine. WHY would anyone do this to their hair on purpose?
Sitemap to Success
A lame ass title, but we’re on our way to awesome.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
How websites are born…
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
functionality Bad ass (or just bad) design
Developers think like this:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Designers think like this:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Everyone issellingsomething
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 1:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
What do you do
I’m superman
It’s all about the codpiece
I’m the dude that’s gonna save your ass
I’m a commoncitizen who helps maintain peace & order in Gothamthrough feats of superhuman strength.
What do you do?:
To (target market), (name of org) provides (services) by (unique methods) for (results).
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Define your visitors
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Define your visitors
Potential
customers/clients
return customers
Suppliers
potential suppliers
Press
Wholesalers
Staff
potential staff
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Define your visitors
Potential
customers/clients
return customers
Suppliers
potential suppliers
Press
Wholesalers
Staff
potential staff
IE6 Users
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 2: Superman
Potential
clients
return clients
Gov’t agencies
press
Concerned citizens
Rival superheros
Career day organizers
Friends & family
Competitors (villians)
step 3:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Define “success points”On your site
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 3: Superman
Potential
clients
return clients
Gov’t agencies
press
Concerned citizens
Fellow superheros
Career day organizers
Friends & family
competition (villians)
Request help
Corporate account
Contact form
Press ready
photos/bio
Donate button
Union information
Sched. appt
Blog
big screw you sign
step 4:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Create a path to buy
The Four Questions:
1. Why do I want crap?2. Why do I want *your* crap?3. What’s your process to give me crap?4. Give me crap.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 4: Superman
Potential
clients
return clients
Gov’t agencies
press
Concerned citizens
Fellow superheros
Career day organizers
Friends & family
competition (villians)
Request help
Corporate account signup
Contact form
Press ready photos/
bio/press contact
Donate button
Union information
Sched. appt
Blog
big screw you sign
Why do I need help?
Why do I want YOUR help?
How does
Your help Work ?
Features/benefits
Of corp acct Cost/FAQ
Why you should Subcontract help
Why you should work w Superman
Service costs
Why citizens need superheroes
How Superman helps Gotham
How Superman FoundationUses funds
Why you need
unions
Why you want To join the SuperheroesUnion
Dues/benefits/annualretreat
Superheroes inspire kids & scare them straight
Superman is a great speaker
Speaking topics
Activate spam bomb,
Autosend email to local
hooker service to seduce
villian’s girlfriend
IE6 users
step 5:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Revel in sitemap. Go eat ice cream.
Actual step 5:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Find the overlaps
Why do I need help?
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 4: Superman
Potential
clients
return clients
Gov’t agencies
press
Concerned citizens
Fellow superheros
Career day organizers
Friends & family
competition (villians)
Request help
Corporate account signup
Contact form
Press ready photos/
bio/press contact
Donate button
Union information
Sched. appt
Blog
big screw you sign,
Why do I want YOUR help?
How does
Your help Work ?
Features/benefits
Of corp acct Cost/FAQ
Why you should Subcontract help
Why you should work w Superman
Service costs
Why citizens need superheroes
How Superman helps Gotham
How Superman FoundationUses funds
Why you need
unions
Why you want To join the SuperheroesUnion
Dues/benefits/annualretreat
Superheroes inspire kids & scare them straight
Superman is awesome
Speaking topics
Activate spam bomb,
Autosend email to local
hooker service to seduce
villians girlfriend
IE6 users
step 5:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Superman
Homepage
Marketing message, calloutsreturn clients, Gov’t agencies, Fellow superheroes,, Career day organizers, Friends & family, competitors
Superheroes r awesome Superman rocks Services Contact
For citizens
For gov’t agencies
For schools
Help Services
Corp Accounts
Superman Foundation
Contact Form
Appt. Sched.
Press
Blog
Union Screw You Page
step 6:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Determine what’s copywhat’s graphicwhat’s pluginwhat’s sidebar
What’s missing
1. About me page2. Testimonials3. Cute puppies4. Vague, unhelpful titles 5. Picture/video pages6. Advertising7.Roadblocks
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
What’s actually there
1. Fewer pages2. Less copy 3. Icons, graphics, visualizations4. Clear branding5. Calls to action
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Yeah, yeah. I was getting to it.
1. Sidebars2. Footers3. Title/Description4. Author display5. Dynamic Content Gallery6. Gravity Forms7. Quotations Plugin
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 7:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Measure it. Test it.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
step 8:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Get paid.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Get paid.
step 8:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Get paid.
step 8:
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
Get paid.
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com
On behalf of myself & Lucy the Wonderdoberman, we thank you and
#unicornsalute you
amanda blum@howlingzoeamanda@howlingzoe.comareyousociallyacceptable.comspeakerrate.com >amandablum
#omfgihatepowerpoint Amanda Blum @howlingzoe areyousociallyacceptable.com