sitronics overview
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SITRONICS Overview. SITRONICS Introduction. Largest technology company in CIS and Eastern Europe Based in Zelenograd (the Soviet “Silicon Valley”), inherited soviet scientific and R&D potential in the field of electronics - PowerPoint PPT PresentationTRANSCRIPT
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1JSFC SISTEMA
SITRONICS Overview
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2JSFC SISTEMA
Telecommunication Solutions
26% 2005 Revs
IT Solutions
49% 2005 Revs
Consumer Electronics
13% 2005 Revs
EMS
6% 2005 Revs
• Largest technology company in CIS and Eastern Europe• Based in Zelenograd (the Soviet “Silicon Valley”), inherited soviet scientific and R&D
potential in the field of electronics• Headquartered in Moscow, with operations throughout EMEA, CEE, CIS & Russia• Provider of intellectual and technology solutions in the field of:
Telecommunication Solutions; IT Solutions; Microelectronic Solutions; Consumer Electronics; Electronics Manufacturing Services;
• Majority owned by SISTEMA (77% shares), representing 13% of its aggregated revenues for 2005 and being the fastest-growing business segment in its portfolio.
• Exceptional growth over the past few years.• More than 4500 R&D staff, developers and programmers.• Exports to 60 countries (Europe, MEA, North America, South East Asia)
SITRONICS Introduction
Microelectronic Solutions
6% 2005 Revs
SITRONICS Revenue and OIBDA (mln. USD)
96
488
955
4610155
0
200
400
600
800
1000
1200
2003A 2004A 2005A
Sales OIBDA
SITRONICS is the largest high tech company in Central and Eastern Europe
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3JSFC SISTEMA
EMS
• Benefit from government support• Exploit advantageous geographic locations:• Prague (production of technologically advanced
goods)• Zelenograd (heart of Russia)• Romania (cost effective mass-market production)• JV with foreign companies entering Russian
market.
SITRONICS Strategy
Strategic goal: To become one of the leading players in the field of High-Tech.
Telecommunication Solutions
• INTRACOM and STROM Telecom integration in one company• Strategic alliances in the field of NGN development and
marketing (Cisco, Motorola)• Focus on intellectual services and solutions (billing, CRM, NGN) • Post IPO M&A to gain access to new markets and technologies
(Radio Access, OSS/BSS)
IT Solutions
• Prioritized consulting development• Priority to develop software outsourcing potential• Strengthen international strategic relationships (IBM, Oracle, Intel, etc.)• M&A in CIS (Ukraine, Byelorussia) in order to access new markets and
resources• M&A in Europe/USA to access new customers
Microelectronic Solutions
• Developing 0.13-0.18 micron technology -- targeting domestic orders in biometric IDs, defence, smart cards, RFID.
• Focus on complete value-added chain coverage (chip production, packaging, smart cards)
• Design centre set-up (fabless)• Relocation of obsolete production to VZPP.
Consumer Electronics
• Focus on mobile digital and video products.
• Establish own R&D (design, software and technical solutions development)
• Combination of low costs attributable to developing markets with access to competences of the developed markets • Transition of knowledge and competences from developed markets to developing ones
Group strategic goals and strategy
• Leadership in fast growing markets RF/CIS/CEE/Middle East and Africa
• Accumulation of R&D and scientific capacity of the Soviet heritage• Access to customer bases and technologies through M&A
SITRONICS product portfolio allows it to tap into successive waves of growth
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4JSFC SISTEMA
Strategic Goal:
• To become one of leading players in the production of telecommunication HW and SW in the EMEA region.
Key existing capabilities:
• Existing, proven technology base, well coordinated R&D team and product portfolio.
• Complex and large scale implementation experience (MTS, MGTS)
Key elements of growth:
• Strategic alliances in the area of development and market-launch of joint solutions (CISCO, MOTOROLA, SIEMENS)
• Increasing market demand for NGN and Billing/CRM solutions
• High performing Sales network using synergies with acquired Intracom Telecom
• M&A delivering extended sales channels, customer base and complementary product lines
SITRONICS Telecommunication Solutions – Overview
Key Products / :Solutions
Key Markets:
History:
Strengths:
Opportunities:
• Fixed / Mobile network solutions• OSS/BSS, Billing and CRM• NGN• Wireline /wireless access & transmission equipment• Content Delivery Network• Terminal devices• System integration & Outsourcing
• Russia, Ukraine, CIS, CEE, Middle East, Africa, USA.
• Strom Telecom (acquired in 2002). Founded in 1993 in the Czech Republic on the basis of Tesla.• Intracom Telecom (acquired in 2006). Founded in 1977 in Greece
• Experience working for clients with significant subscriber base• Advanced R&D Department and own IP products• Sound & well developed product line• Strategic partnerships with Motorola, Cisco and Ericsson
• Leverage extensive experience with SISTEMA/OTE/Vodafone Group customers and convert into major external customer acquisition/references
• Develop strong partnership with industry leaders• Combine product capability, low cost profile and sound financial position to grow external market-share
Highlights
Key competitive advantage lies in its strong experience in implementation of telecom equipment and billing systems for companies with significant subscriber base
Strategy
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5JSFC SISTEMA
Ukraine 66%
Russia34%
Rebalancing the business portfolio• Prioritized consulting development• Priority to develop software outsourcing potential• Maintain current market share in distribution business
Regional expansion• Expansion of presence – the only pan-CIS SI company• Target acquisition of branded system integrators to gain
access to new markets• Expand off-shore software programming to serve European
and US clientsResearch & Development
• Expand resource facilities in CIS’ largest science centres - Kiev, Dubna and Novosibirsk
Tapping synergies with Sistema• Secure corporate IT contracts in the telecom, insurance and
other industries
SITRONICS IT Solutions - Overview
SITRONICS 51% owned subsidiary Kvazar-Micro is one of the biggest IT companies in Russia, CIS and Eastern Europe
Revenue Breakdown (2005)
• One of the largest IT Solutions companies in CIS/CEE• Established 1990 as Kvazar-Micro• Sitronics owns 51% of Kvazar-Micro
• Systems integration, Software development and outsourcing, VAS, BPO• PC Distribution
• Russia, Ukraine, CIS, Western Europe• Russian and Ukrainian IT markets are among fastest growing IT markets in the
world
• CIS/CEE IT markets are expected to grow faster than IT markets of Western Europe and America (15-25 % vs. 5% annually for the next 4-5 years)
• Russia and Ukraine have the 3rd and 5th largest number of certified IT professionals in the world
Ukraine 42%
Russia 41%
East Europe
5%
Other 12%
Distribution 78% of sales
System Integration22% of sales
Highlights Strategy
Brief overview:
Main businessactivities:
Key Markets and Market Trends:
Growth Rates of Eastern Europe IT Markets
4.0%
4.7%
5.3%
10.0%
10.4%
12.0%
16.6%
Japan
W. Europe
N. America
MEA
Asipac
Latam
CEE
Confidential
6JSFC SISTEMA
SITRONICS Microelectronic Solutions - Overview
Sales Breakdown
• Designs, manufactures and distributes semiconductor products and components• Incorporates smart cards production facilities• The business has some of the most advanced mass-production facilities in the CIS (0.8µ - 2µ)• In-house R&D department• Anticipated transition to new technology (0.18µ - 0.13µ, on 8’’ wafers) and continued product
diversification
• Production of microchips on wafers (secondary power supply sources in accordance with the bipolar technology)
• Production of packaged microchips• Production of flexible microchip modules
(Planned for 2006) • Production of microchips for e-passports
(Planned for 2007)• Production of smart cards (the full spectrum) and related solutions
• 0.13-0.18 μ technology transfer project with STM• Microchip packaging project with Infineon• JV in the field of Smart cards production with G&D
Regional By Segment
SITRONICS is the leading Russian company in the microelectronics segment providing a base for establishing the newest technologies for manufacturing of microelectronic components
Highlights StrategyEnhance position as CIS/CEE largest semiconductor manufacturerKey strategic actions:• Launch new technology (0.18µ - 013µ), targeting sim-cards
market and government orders in the field of biometric ID+s and defence contractors
• Sustainable growth of the smart cards business in the field of SIM cards, financial, transportation and RFID cards
• Diversification into high margin, complementary businesses (smart cards, flexible microchips packaging, power electronics production )
• Further development of the design centre, Introduction of a full range of ASIC-vendor services
• Develop scientific/technological partnership with Russia’s top companies (RAO UES, Russian Railways, etc.)
• Retain current market share in power management device through enhancing cost efficiency
Brief overview:
Main businessactivities:
Projects with industry leaders:
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7JSFC SISTEMA
SITRONICS Consumer Electronics and EMS - Overview
Growth Opportunities
Highlights StrategyBrief overview:
Main products:
Key markets:
• Mid-market brand sells consumer electronics under the SITRONICS brand with main focus on mobile devices and Video products
• The largest and most technologically advanced electronics manufacturing sites located in Russia, Czech Republic, Greece and Romania.
• Offers facilities for end-to-end OEM production.• State-of-the-art assembly sites• Clean room class 100,000• Qualified R&D staff• Extensive quality control and ERP system• World renowned strategic partners and clients
• SITRONICS CE main product lines include: – TV/Video products (LCD TVs, DVD and HTH, Set-top-boxes) – Portable/Mobile (Mobile Phones, Portable Digital Electronics,
• Russia & Ukraine
• Become leading provider of EMS services in CIS (market share ≥15-20%) by offering a wide variety of complex services from logistics to manufacturing.
• Focus on mobile digital and video products. • Establish own R&D (design, software and technical solutions
development)• Exploit advantageous geographic locations:
– Prague (production of technologically advanced goods)– Zelenograd (heart of Russia)– Romania (cost effective mass-market production)
• JV with foreign companies entering Russian market.
Manufacturing and Research Expertise• Capitalize on technology innovations by setting up engineering
R&D centers in partnership with leading international companies.
Modern manufacturing capacity, extensive R&D expertise and strong brand awareness make SITRONICS one of the top Consumer Electronics companies in Russia
• Secure government orders• Further development of own R&D capabilities and design center• Product line diversification by increase in value-added Hi-Tech
products• Strategic partnerships with the leading brands to attain full
loading of assembling facilities• To become manufacturing and logistics hub for our clients on
their way to Europe
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8JSFC SISTEMA
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