six eyes of a designer-ppt
TRANSCRIPT
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Six eyes of aSi
x eyes of a
designerd
esigner
Presentation atPresentation atThe second Machine Tool IndustryThe second Machine Tool Industry
SummitSummitAt Goa on 4At Goa on 4thth May, 2007May, 2007
byby
P.J.Mohanram,P.J.Mohanram,Director (Technology Division), IMTMADirector (Technology Division), IMTMA
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Six eyes of a designerSix
eyes of a designer
ForesightFore
sight: What many dont have: What many dont have
despite having two eyes in the frontdespite having two eyes in the front
of the head !of the head !
HindsightHinds
ight: What all of us have: What all of us havedespite having no eyes in the back ofdespite having no eyes in the back of
the head !the head !
Short sightShort
sight: What we are blessed: What we are blessedwith at the start: focus on the nextwith at the start: focus on the next
promotion, next raise !promotion, next raise !
Long sight
Long sight: What we get when our: What we get when our
career is about to end !career is about to end !
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Six eyes of a designerSix
eyes of a designer
So what is this presentationSo what is this presentationabout?about?
It is not about eyes, vision and glassesIt is not about eyes, vision and glasses
And yet, it is aboutAnd yet, it is about
InsightInsightInto a designers growth andInto a designers growth and
development;development;
about the stages in his career, andabout the stages in his career, and
What eyes she (which includes he!)What eyes she (which includes he!)
needs to systematically acquire to beneeds to systematically acquire to be
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Six eyes of a designerSix
eyes of a designer
So whats the first eye of aSo whats the first eye of a
designer?designer?
InquireInquire
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Six eyes of a designerSix
eyes of a designer
Inquisitiveness is to a designer What aInquisitiveness is to a designer What a
tail is to a monkey; What curiosity istail is to a monkey; What curiosity is
to a childto a child
Do not look; do not see;Do not look; do not see;
ObserveObserveAn aspiring designer shouldAn aspiring designer shouldconstantly ask:constantly ask:
Why? How?Why? How?
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Six eyes of a designerSix
eyes of a designer
Do you know whats inside a RubiksDo you know whats inside a Rubiks
Cube?Cube?
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Howstuffworks The Loop, Chain and Lock Stitch Mechanisms.mht
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How does a ballpoint pen work?How does a ballpoint pen work?
Aha ! Thats an easy one !Aha ! Thats an easy one !
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But do you know they dont workBut do you know they dont work
horizontal or upside down? In effect, ithorizontal or upside down? In effect, it
depends on gravity!depends on gravity!
So how do they write in weightlessSo how do they write in weightlessenvironment?environment?
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Inquisitiveness is the singleInquisitiveness is the singleattributeattribute
that determines whether athat determines whether adesignerdesigner
succeeds in his chosensucceeds in his chosenprofession.profession.
To repeat, the first eye:To repeat, the first eye:
In irIn uire
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Six eyes of a designerSixeyes of a designer
The second eye of a designerThe second eye of a designer
ImitateImitate
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Imitation is more thanImitation is more than
flattery!flattery!
It is the starting point in a designersIt is the starting point in a designerscareercareer
In this stage she will most usually beIn this stage she will most usually be
asked to:asked to: Reproduce an existing designReproduce an existing design Design something closely similar to aDesign something closely similar to a
working designworking design
Scale up/ down an existing designScale up/ down an existing design
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Six eyes of a designerSixeyes of a designer
The third eye of a designerThe third eye of a designer
ImproveImprove
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When one is successful at imitation,When one is successful at imitation,she will embark on the next step :she will embark on the next step :
improvementimprovement
In this the designer will:In this the designer will: Improve performance, remove deficienciesImprove performance, remove deficiencies
Redesign to eliminate problem areasRedesign to eliminate problem areas
Improve user interfaceImprove user interface
Make products more reliable, abuse resistantMake products more reliable, abuse resistant
Improve overall fitness for useImprove overall fitness for use
The success or failure of a product and itsThe success or failure of a product and its
designer is often determined at thisdesigner is often determined at this
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So if you are good at improving aSo if you are good at improving adesign, you must now open thedesign, you must now open the
fourth eye of a designer:fourth eye of a designer:
InnovateInnovate
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Innovation is the ability toInnovation is the ability todevelop a smart,develop a smart,
novel application of existingnovel application of existing
technology ortechnology orknowledge to achieve newknowledge to achieve new
functionalfunctional
capabilitiescapabilities
Essentially, innovation builds onEssentially, innovation builds on
existingexisting
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Hand wound
watch
Self winding
watch
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Extreme Innovation inExtreme Innovation in
watch craftwatch craft
Watches with
complications
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Two pairs of copper-zinc electrodes are inserted in each potato, offering a
rather novel example of the Volta battery. It works as long as the potatoes
remain moist. When they dry out, they can be replaced by another pair. The
potatoes do not pollute the environment and can even be eaten!
Extreme
innovation:
The potato
clock
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Early design of
bicycle
Innovation:
chain &freewheel
Extreme innovation: bicycle
powered flight
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The designer should now beThe designer should now beready to open the fifth eyeready to open the fifth eye
InventInvent
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Invention goes beyond innovationInvention goes beyond innovation
It is the creation of aIt is the creation of afundamentallyfundamentally
new object,new object,
something that did notsomething that did notexist before:exist before:
steam enginesteam engine
telephonetelephone
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An invention often changes the courseAn invention often changes the course
of history,of history,
makes the impossible possible, and,makes the impossible possible, and,
most important, itmost important, itis the forerunner to further innovationis the forerunner to further innovation
Innovation rides onInnovation rides oninvention andinvention and
sometimes there is a thinsometimes there is a thin
dividin line betweendividin line between
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Some more examples of inventions andSome more examples of inventions and
innovations:innovations:
LeadscrewLeadscrew
BallscrewBallscrew Belt drive V-Belt,Belt drive V-Belt,
toothed belt etctoothed belt etc
Electric motor LinearElectric motor Linearmotormotor
Pneumatic tyre TubelessPneumatic tyre Tubeless
tyrestyres
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How the harmonic driveHow the harmonic drive inventioninvention led to anled to aninnovativeinnovative
infeed drive for grinding machinesinfeed drive for grinding machines
(Cincinnati EC series,(Cincinnati EC series,
the first with electronic infeed introduced inthe first with electronic infeed introduced in
1972)1972)
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The automatic tool changer invention ofThe automatic tool changer invention ofgreat importance in machine toolsgreat importance in machine tools
Modern innovationsModern innovations::
cam actuated, servo driven, multi-speed,cam actuated, servo driven, multi-speed,
super fastsuper fast
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The hexapod invention and the innovativeThe hexapod invention and the innovative
spindle head:spindle head:
Hexapod machine (invention) SpindleHexapod machine (invention) Spindle
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Question:Question:
Are these eyes (innovate andAre these eyes (innovate and
invent) god given ?invent) god given ?
Or can a designer becomeOr can a designer become
innovative andinnovative and
inventive by training?inventive by training?
Answer:Answer:
Yes, it is possible for a designer toYes, it is possible for a designer to
ac uire creative skills b followinacquire creative skills b followin
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1.1. Learning:Learning: Unlearn everything you know:Unlearn everything you know: NONO
hang-upshang-ups!!
Adopt a holistic approach:Adopt a holistic approach: BroadenBroadenthe horizonthe horizon
Think issues, not problems:Think issues, not problems:
Problems limit scopeProblems limit scope Forget the customer !Forget the customer ! All the worldsAll the worlds
inventions have come without anyinventions have come without any
customer asking!customer asking!
Forget patents: Only fundamentalForget patents: Only fundamental
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2.2. ToolsTools:: BrainstormingBrainstorming Morphological analysisMorphological analysis
Synthesise there are no more pureSynthesise there are no more puretechnologiestechnologies
Imitating nature (ah, the second eyeImitating nature (ah, the second eye
again!)again!) ContrathinkContrathink Challenge yourself: Practice, practice,Challenge yourself: Practice, practice,
practicepractice
Usin these learnin and tools itUsin these learnin and tools it
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Mark of a good design,Mark of a good design,
innovation or inventioninnovation or invention::
Simple is elegant, elegant isSimple is elegant, elegant is
simplesimple
Weniger teile (term coined byWeniger teile (term coined by
Dr.Inaba)Dr.Inaba)
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Invention and innovation inInvention and innovation in
India:India:
Blade grinder(Western
design)
The great Indianinvention: Wet
grinder
Innovation:Tilting wet
grinder
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The most recent example of extremeThe most recent example of extremeinnovation or aninnovation or an
invention:invention:
The SEGWAY PersonalThe SEGWAY Personal
TransportTransport
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Six eyes of a designerSixeyes of a designer
If our designer has travelled thisIf our designer has travelled this
far on hisfar on his
journey, it is now time to open thejourney, it is now time to open the
sixth eye:sixth eye:
InspireInspire
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The highest role aThe highest role adesigner can play isdesigner can play is
to inspire otherto inspire otherdesigners to opendesigners to open
their six eyestheir six eyes
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Who better than Leonardo da VinciWho better than Leonardo da Vincican inspire?can inspire?
And then he was aAnd then he was a
ainterpainter
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So we have an alternative growth path for aSo we have an alternative growth path for a
designers careerdesigners career
((Designer CapabilityDesigner Capability
Maturity Model)Maturity Model)
Imitator
Improver
Innovator
Inventor
Inspirer
Inq
uir
er
WhereWhereareareyou ?you ? ClimbClimb
thetheladder!ladder!
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ThankThank
youyou
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Reference texts on design:Reference texts on design: Invention by Design: How Engineers Get from Thought to Thing (Hardcover)Invention by Design: How Engineers Get from Thought to Thing (Hardcover)
byby HenryHenry PetroskiPetroski
The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers- The Evolution of Useful Things: How Everyday Artifacts-From Forks and Pins to Paper Clips and Zippers- by Henry Petroskiby Henry Petroski
To Engineer Is Human: The Role of Failure in Successful Design (Vintage) by Henry PetroskiTo Engineer Is Human: The Role of Failure in Successful Design (Vintage) by Henry Petroski
Design Paradigms: Case Histories of Error and Judgment in Engineering by Henry PetroskiDesign Paradigms: Case Histories of Error and Judgment in Engineering by Henry Petroski Remaking the World: Adventures in Engineering (Vintage) by Henry PetroskiRemaking the World: Adventures in Engineering (Vintage) by Henry Petroski
Pushing the Limits: New Adventures in Engineering by Henry PetroskiPushing the Limits: New Adventures in Engineering by Henry Petroski Innovative Conceptual Design: Theory and Application of Parameter Analysis (Hardcover)Innovative Conceptual Design: Theory and Application of Parameter Analysis (Hardcover)
byby EhudEhud KrollKroll,, Sridhar S.Sridhar S. CondoorCondoor,, David G.David G. JanssonJansson
Introduction to Engineering Design & Problem Solving (B.E.S.T. Series) (Paperback)Introduction to Engineering Design & Problem Solving (B.E.S.T. Series) (Paperback)byby M. DavidM. David BurghardtBurghardt
Serendipity: Accidental Discoveries in Science (Paperback)Serendipity: Accidental Discoveries in Science (Paperback)
byby Royston M. RobertsRoyston M. Roberts Engineering Design Methods: Strategies for Product Design (Paperback)Engineering Design Methods: Strategies for Product Design (Paperback)
bybyNigel CrossNigel Cross Engineering Design: A Day in the Life of Four Engineers (Prentice Hall Modular Series forEngineering Design: A Day in the Life of Four Engineers (Prentice Hall Modular Series for
Engineering) (Paperback)Engineering) (Paperback)byby Mark N.Mark N. HorensteinHorenstein
http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Mark%20N.%20Horensteinhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Nigel%20Crosshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Royston%20M.%20Robertshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=M.%20David%20Burghardthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=David%20G.%20Janssonhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Sridhar%20S.%20Condoorhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ehud%20Krollhttp://www.amazon.com/Evolution-Useful-Things/dp/0679740392/ref=pd_sim_dbs_b_1/002-5100909-6323224?ie=UTF8http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroskihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20Petroski 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8/14/2019 Six Eyes of a Designer-Ppt
43/45
2007-05-04 43IMTMA Goa Summit
Six eyes of a designerSixeyes of a designer
Reference texts on design (contd.):Reference texts on design (contd.):
Engineering Design Synthesis: Understanding, Approaches and ToolsEngineering Design Synthesis: Understanding, Approaches and Tools(Hardcover)(Hardcover)byby AmareshAmaresh ChakrabartiChakrabarti (Editor)(Editor)
Designers: The Key to Successful Product Development (Hardcover)Designers: The Key to Successful Product Development (Hardcover)byby EckartEckart FrankenbergerFrankenberger (Editor),(Editor), PetraPetra Badke-SchaubBadke-Schaub (Editor),(Editor), HerbertHerbert BirkhoferBirkhofer(Editor)(Editor)
Invention and Evolution: Design in Nature and Engineering (Hardcover)Invention and Evolution: Design in Nature and Engineering (Hardcover)byby Michael FrenchMichael French
Engineering Design Principles (Paperback)Engineering Design Principles (Paperback)byby Ken HurstKen Hurst
Managing Engineering Design (Hardcover)Managing Engineering Design (Hardcover)byby Crispin HalesCrispin Hales
Five Hundred and Seven Mechanical Movements: Embracing All ThoseFive Hundred and Seven Mechanical Movements: Embracing All ThoseWhich Are Most Important in Dynamics, Hydraulics, Hydrostatics,Which Are Most Important in Dynamics, Hydraulics, Hydrostatics,
Pseumatics, Steam en (Paperback)Pseumatics, Steam en (Paperback)byby Henry T. BrownHenry T. Brown Biomimicry: Innovation Inspired by Nature (Paperback)Biomimicry: Innovation Inspired by Nature (Paperback)
bybyJanine M.Janine M. BenyusBenyus The Design of Everyday Things (Paperback)The Design of Everyday Things (Paperback)
byby Donald A. NormanDonald A. Norman Cradle to Cradle: Remaking the Way We Make Things (Paperback)Cradle to Cradle: Remaking the Way We Make Things (Paperback)
byby William McDonoughWilliam McDonough,, MichaelMichael BraungartBraungart
http://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Frenchhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Frenchhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ken%20Hursthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ken%20Hursthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Crispin%20Haleshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Crispin%20Haleshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20T.%20Brownhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20T.%20Brownhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Donald%20A.%20Normanhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Donald%20A.%20Normanhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=William%20McDonoughhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=William%20McDonoughhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Braungarthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=William%20McDonoughhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Donald%20A.%20Normanhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Janine%20M.%20Benyushttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Henry%20T.%20Brownhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Crispin%20Haleshttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Ken%20Hursthttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Michael%20Frenchhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Herbert%20Birkhoferhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Petra%20Badke-Schaubhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Eckart%20Frankenbergerhttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabartihttp://www.amazon.com/s/002-5100909-6323224?ie=UTF8&index=books&rank=-relevance%2C%2Bavailability%2C-daterank&field-author-exact=Amaresh%20Chakrabarti 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8/14/2019 Six Eyes of a Designer-Ppt
44/45
2007-05-04 44IMTMA Goa Summit
Six eyes of a designerSixeyes of a designer
Reference texts on creativity and innovation:Reference texts on creativity and innovation:
Six Thinking Hats (Paperback)Six Thinking Hats (Paperback)byby Edward de BonoEdward de Bono
Creativity in Product Innovation (Paperback)Creativity in Product Innovation (Paperback)byby Jacob GoldenbergJacob Goldenberg,, DavidDavid MazurskyMazursky
Creativity: Understanding Innovation in Problem Solving, Science, Invention, and theCreativity: Understanding Innovation in Problem Solving, Science, Invention, and theArts (Hardcover)Arts (Hardcover)byby Robert W. WeisbergRobert W. Weisberg
Scandinavian Style: Classic and Modern Scandinavian Design and Its Influence on theScandinavian Style: Classic and Modern Scandinavian Design and Its Influence on theWorld (Board book)World (Board book)byby IngridIngrid SommarSommar
Bringing Technology and Innovation into the Boardroom: Strategy, Innovation andBringing Technology and Innovation into the Boardroom: Strategy, Innovation andCompetences for Business Value (Hardcover)Competences for Business Value (Hardcover)
byby European Institute for Technology and InnovationEuropean Institute for Technology and Innovation
http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=European%20Institute%20for%20Technology%20and%20Innovation&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Ingrid%20Sommar&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Robert%20W.%20Weisberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=David%20Mazursky&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Jacob%20Goldenberg&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224http://www.amazon.com/exec/obidos/search-handle-url/index=books&field-author-exact=Edward%20de%20Bono&rank=-relevance%2C%2Bavailability%2C-daterank/002-5100909-6323224 -
8/14/2019 Six Eyes of a Designer-Ppt
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Six eyes of a designerSixeyes of a designer
Acknowledgement:Acknowledgement: In preparing this presentation the author has drawn freelyIn preparing this presentation the author has drawn freelyononmaterial available from the internet and other publishedmaterial available from the internet and other publishedsources;sources;
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