Listly

Six heartfelt truths OF SOCIAL MEDIA in 2015

TIPS TO power an army of artists & activists

ListlyTruth #1: The 1% RULE1:9:90

• Consumers (the 90%) have power because they can self serve.

Brands need strategies to bring lurkers out of the shadows

• Lurkers are a hair’s breath from being active participants (the 10% who create & curate).

• Lurkers need to feel that they can contribute (aka Add Value)

ListlyLURKERS - 1:9:90 & EVERYONE ELSE1:9:90 does not include everyone. The 90% are interested in you in some way.

There’s a very large other group beyond lurkers (the 90%) who as of now don’t care 1 jot about you (this group needs a name).

Getting them interested is a different problem than getting lurkers to engage

Listly

1% CREATE

9% CONTRIBUTE

90% CONSUME

Truth #1: The 1% RULE

LURKERS

ListlyTruth #2: MEDIA MODELSV1: POEM

• Paid, Owned & Earned Media

V2: SCOPE • Social, Collaborative Owned, Paid / Earned

We need MORE/BETTER mental models to explain our new Digital reality

ListlyTruth #2: MEDIA MODELS

ListlyTRUTH #2: SOCIAL CONTENT

Shared Links

Curated ContentManaged

Media

Shared Links

Shared Links

Managed Media

Managed Media

Curated ContentCurated Content

ListlyTRUTH #2: SOCIAL CONTENT EXPLORED

Shared Links

Managed Media

Curated ContentScoopit Paperli Storify

Listly Pinterest Rebelmouse

Social Networks: G+, Facebook Linkedin, Twitter Sourcing: Reddit, Digg Delicious, StumbleUpon Collaboration: EmpireAve, Triberr, Listly Platforms: Buffer, Hootsuite, Tweetdeck

Video: YouTube, Vimeo, etc Slides: Slideshare, Prezi etc Images: Instagram, Flickr, Imgur, etc Lists: Listly, Ranker Audio: Soundcloud, Audioboo, etc Text/Docs: Scribd, Blogs, Pulse, Medium etc

Shared Links

Curated ContentManaged

Media

Shared Links

Shared Links

Managed Media

Managed Media

Curated ContentCurated Content

ListlyTruth #3: SOCIAL & MEDIA

Social is People Media is Content They are NOT the same They need/demand unique strategies

ListlyTRUTH #3: SOCIAL & MEDIA Social Networks • Content revolves around people

Media Platforms • People revolve around content

SOCIAL NETWORKS

MEDIA PLATFORMS

(aka content networks)

ListlyTruth #4: MASLOW FOR MEDIA

There’s a hierarchy in the way we should approach Social / Media MASLOW’S MODEL • Perfect to express how PAID, OWNED, EARNEd, SOCIAL and COLLABORATION blend.

ListlyTRUTH #4: MASLOW FOR MEDIA

Self-Actualization: Own, Earn & CoLab • Be An Expert • Help People Become Experts. Share your vision - let like minds find / join your cause.

Esteem : Earn • Accrue reviews, ratings, recommendations & social status.

• Generosity: Help others Love & Belonging: Social

• Build an army Safety: Own:

• Own Your Home (Blog) • Own Your Connections(Email List)

Physiological: Share, Social & Paid: • Find & Get Found • Content & OutPosts

ListlyTruth #5: Less is MORe

We don’t need more tools. We do need more competency. • Brands need to strive for mastery

• A BODY of WORK is when the magic happens

ListlyTRUTH #5: Less is More Less Tools / More Mastery

• Benchmarking your best 2 media types

• Pick a few tools & commit • Find your voice

Experiment • Fight personal bias & your mom (Baby isn't beautiful)

• Pick Faves: Share the work of a few (make lists)

• Learn from others who also experimenter

ListlyTruth #6: Resistance IS FUTILEDon’t ignore SOCIAL ‘cos it’s hurting you.

• Embrace it!

follow the path of least resistance

Be the one who blurs the lines and pushes people. LEAD & DISRUPT.

Drive the bus. Don’t be a reluctant passenger.

ListlyTRUTH #6: RESISTANCE IS FUTILEProducers vs Consumers

• You are a producer • Adopt “Producer” tools

• Empower consumers to share and curate

• Be the giant. Blur the lines.

• Line of least resistance

Find Flow / Don’t Fight Evolution

Image via Flickr/ toddle email newsletters

ListlyBonus Truth #7: SEARCH is A MindGAME

When it comes to getting found (Level 1 of Maslow) then….

Psychology TRUMPS Technology

How peope search should impact your action more than any Google Algorithm change.

Listly

Where we go to find WHAT We Search for

BONUS TRUTH #7: SEARCH IS A MINDGAME

Search, Print,

Blog Ads Outdoor

Ads

Search ranking for

owned media

1. Media Networks

2. Curation Tools

3. Shared Links

Find via reviews,

features &

coverage

Curation

Top /Best

Alternatives

DirectSearch Friends

Recommend

Share Links

Search

Bookmark

Ads

Google is not only search destination site Media Platforms play big role (eg YouTube/Slideshare, Listly etc)

We don’t want one answer. We want the best/top etc

Millennial want human curated lists.

Listly

Six heartfelt truths OF DIGiTAL MEDIA in 2015

TIPS TO power an army of artists & activists