Online Research Tools6INTERESTING

1.17.11

BrandIndexBrandIndex tracks public perception of thousands of brands across the world every day.

YouGov's BrandIndex is a daily measure of brand perception among the general public or target segment (from the BrandIndex panel) that tracks many brands across multiple sectors simultaneously.

You can see how specific events, strategies and tactics are impacting on brand perception as they unfold. You can check your brand’s performance against competitors

Any changes in public perception can be spotted immediately (through the online dashboard) and acted on accordingly.

BrandIndex operates at a national and international level.

More: www.BrandIndex.com

BrandIndex measures Impression,

Quality, Value, Reputation,

Satisfaction, Recommendation along

with overall Buzz & Attention scores

QualtricsQualtrics is a survey design package on steroids. If you have tried SurveyMonkey or Zoomerang, you are sure to be blown away by this tool.

Qualtrics is an industry-leading provider of enterprise feedback management and survey software solutions.

It offers a vast (& fantastic) array of question types, a well-designed survey development interface, good fielding/survey promotion capabilities and a powerful reporting engine.

It has both panel management features and multi-users capabilities. Qualtrics offers a very well executed library that includes dozens of survey templates, question templates, graphics, and messages.

More: www.Qualtrics.com

QualMeetingIt is a web-based platform that takes advantage of webcam and video streaming to provide real-time “face-to-face” (online) research.

In simple words - online qualitative research tool.

It is “developed for those who are comfortable with in-person qualitative research, but who also desire the benefits that online studies bring”.

The online nature of the tool does add lots of flexibility to conduct focus groups, IDIs, concept testing, product testing... without any geographic restrictions. Also makes it cost effective.

More: http://goo.gl/cRvBo

GutCheckDIY, online, qualitative research tool that connects you in one-on-one chats with your target segment.

According to their website, GutCheck gives you an ability to tap into a pool of over 3.5 million US consumer respondents, aged 18 and older. GutCheck is like a mixture of online survey & a traditional focus groups.

You begin with a recruitment engine to set demographic,behavioral & other customer screening filters to identify the correct target segment.

After creating a screener like you do in a usual research, you develop a chat guide to aid you during the chat session. Add any media to your chat guide and you’re good to go!

Interesting part is that you have to moderate the session. GutCheck enables you to program the session and gives to access to their panel, that’s it.

More: http://GutCheckIt.Com

Toluna QuickSurveyToluna QuickSurvey is a self-service tool that enables you to conduct market research quickly, easily and cost effectively.

You can create your own survey of up to 5 questions, select up to 2,000 nationally representative respondents, pay online using a credit card then receive the results within 24 hours!

You’re just 5 simple steps and 24 hours away from viewing results of your survey.

It is a great tool to quickly and cost effectively get some inputs from the Toluna Community of over 3 million members.

Toluna seems to be a very valuable tool during the pitch process, or when previous research didn’t happen or was based on small or informal samples.

More: http://goo.gl/fneci

Ask Your Target Market (AYTM)Like Toluna QuickSurvey, AYTM is also an affordable and quick market research tool. There are obviously some difference in panel size, survey design, etc. but both serve the same purpose.

Depending on the survey filters you set, most of the surveys are completed within 72 hours.

While working with AYTM you will need to buy credits. 20 credits cost $29.95 which is enough to launch a 3-question survey to 50 respondents with some target market filtering.

"It's a super-quick way to take the pulse of what consumers are thinking. An intuitive interface, flexibility to define your target and create open or close-ended survey. Fancy looking analytics at your fingertips, with the ability to play with and cut the data any way you want. A brilliant site." - Elena Sukacheva, Sr. Director of Strategy, Kraft Foods Beverages

More: http://askyourtargetmarket.com