six more weeks of winter. globalization f are customers culturally/nationally diverse? f large...
TRANSCRIPT
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Six More Weeks of Winter
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Globalization Are customers culturally/nationally diverse? Large percent of foreign revenue? Large percent of foreign assets? Are competitors global? Are owners, partners, suppliers global? How big is globalization? Who’s doing it? Why?Who’s doing it? Why? What are companies actually doing? Why?What are companies actually doing? Why? Who is successful? Why?Who is successful? Why?
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Reasons to Go InternationalProactive ReasonsProactive Reasons Exploit factor-cost
differences across countries
Unique product Technological advantage Economies of scale Growing foreign markets Exclusive information Attack rivals on home turf
Reactive ReasonsReactive Reasons Competitive pressure Overcapacity Declining domestic
sales Saturated home market Under attack from
foreign rivals
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Going Global: Effect on Bottom Line
ROI
% Foreign Sales/Total Sales
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FDI in the U.S.“The New American Challenge”
Attractiveness test? Performance test? Diagnosis of barriers to competitiveness
– Scale– Entry mode– Competitive response
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FDI Modes and Choices
WOS
Ow
ners
hip
Ow
ners
hip Majority
Minority
None
OtherMNC
NoneLocalFirm
Govt.Partner Partner
TypeType
Scale Level Scale Level [Activity Type][Activity Type]
Full Scale
DistributionSales
None
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Factors/Issues of Globalization
EconomicEconomic
Political Cultural
Technology
Competitive
Legal
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Challenge to Global Managers
Strategy &Intelligence
Structure & Structure & ConfigurationConfiguration
Learning,Cross-Pollination,
& Change
CulturalInterpreter
Vision,Purpose,& Goals
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Competitive Forces First-mover advantage eroding via local
competition in foreign markets– Great Lakes’ Juicee and MingLang juice in China– Wal-Mart/Seiyu stores in Japan
Market share dominance in U.S. under continuous attack by foreign rivals located here– Toyota, Honda, Nissan, Mercedes, BMW– Nestles, Grand Metropolitan, Unilever
“Made in America…Who’s the Enemy?”