5/11/2017

1

Six Pathways to Building a

Profitable VA Business in 2017!

VAClassroom Presents…

Craig Cannings, Co-Founder of VAClassroom

Meet the Team!

VAClassroom Timeline

Started Working Virtually Online

Trained many Virtual Staff for a Software Company

Launched VAClassroom and very first class

Designed and Delivered over 100 courses between 2008 and 2015

Trained over 10,000 Students in 40 Countries

Launch of New VAC University

2002 2004 - 2006 2008 2008 - 2014 2015 2016

5/11/2017

2

Launched VAClassroom in 2008 From Here…

Our home in Chang Mai, Thailand

VAClassroom, Family and the Virtual Lifestyle!

What were (are) your key

motivating factors for

becoming a Virtual Assistant?

A quick question for you…

5/11/2017

3

2017 VA Skill Report

2017 VA Skill Report

Three Primary Factors

Lifestyle Independence Opportunity

5/11/2017

4

2008: “A Virtual Assistant? Huh?”

2017: “I need a VA that specializes in…”

Top At-Home Business Opportunity

5/11/2017

5

The opportunities are endless,

but how do you BEST

capitalize on the many client

opportunities?

The KEYS to VA Success

RIGHT SKILLS

RIGHT SERVICES

RIGHT TIME

Meet Jennifer Brosnan

• 20 years Project Management background

• Student of VAClassroom over the past three years

• Developed passion and skills in Social Media Management

• Discovered a growing opportunity to offer Social Media services and support to long-term care and seniors’ facilities in Australia

• Social Media speaker at conferences

5/11/2017

6

• So, what about you?

• What path is your VA business on

right now?

• Are you looking for a new

opportunity?

Your Work & Life

Experience

Your Unique

Skills and Abilities

Your Personal Qualities

What’s the

Gap?In-Demand VA Specializations

VA Success

The Pathway to VA Success

Sample Client Project

VA Specializations

5/11/2017

7

A quick exercise…

Quick Assessment

In-Demand VA Specializations

or Niches

Interests / Passions

Skills, Qualities & Experience

1. Interests / PassionsWhat tasks / projects do you

currently LOVE to do?

2. Top Skills & AbilitiesWhat areas are you

knowledgeable and skilled at?

3. In-Demand VA NichesWhat specializations offer fast-

growing and in-demand

opportunities for VAs right now?

Top Six Most In-Demand VA

Pathways or Specializations

5/11/2017

8

74 Most Requested VA Services

VA Success Pathways

Pathway #1: Social Media Management

5/11/2017

9

Pathway #1: Social Media Management

Social Media profile set-up & design

Online community management (groups, pages & blogs)

Content planning & scheduling (using 3rd party applications)

Social Media image editing & design (Canva, Picmonkey,

Pablo)

Social Media advertising (FB Ads, LinkedIn Ads, Promoted

Tweets)

Social Media analytics (Platform Stats, Google Analytics)

Meet Sabrina Espinal

Pathway #2: Internet Marketing Support

Setting-up marketing strategy, funnels and pages

Managing Content Marketing (blogs, videos, podcasts, SM posts)

Managing and support online product launches

Email marketing and list management

Affiliate marketing & management

Keyword research & search engine optimization

Website Analytics & tracking

5/11/2017

10

Meet Janice Hurlburt

Meet Janice Hurlburt

Pathway #3: Content Development & Management

Content

Blogs

Articles

Videos

Presentations

Ebooks / PDFs

Newsletters

Images

Courses

Podcasts

5/11/2017

11

Pathway #3: Content Development & Management

Content strategy & planning

Content creation, editing & transcription

Managing editorial calendar and scheduling new content

Publish and optimize content for the audience and search engines

Track online content results

Meet Susan Weeks

Pathway #4: Virtual Events Management

Types of Events

Podcasts

WebinarsLive

Streaming Events

Teleseminars

5/11/2017

12

Pathway #4: Virtual Events Management

Online event strategy & planning

Online event moderation & management

Online event replay creation, repurposing

and distribution

Creating & producing screencast videos

Event marketing & promotion

Event tracking

Meet Michelle Schoen

Pathway #5: Technology Support

Set-up & Manage

Technology

Social Media Management

Tools

WordPressDesign &

Management

Ecommerce Tools

Email Marketing Platforms Landing Page

Design Tools

Project Management

Tools

CRM & Support Tools

5/11/2017

13

Meet Theresa Scholes

Pathway #6: Online Business Management & Support

Your client’s “point person” for all projects

Set-up and manage client’s business systems

Manage team of contractors

Manage billing & finances

Manage a variety of projects

Manage email inbox and calendar

Meet Kristen Arnold

Jeff Walker, founder of Product Launch Formula

5/11/2017

14

What Pathway Fits You?

Sample Client Project

Content Management

Technology Support

Internet Marketing

Content Dev

Social Media Management

Your Work & Life

Experience

Your Unique

Skills and Abilities

Your Personal Qualities

What’s the

Gap?In-Demand VA Specializations

VA Success

The Pathway to VA Success & Freedom

5/11/2017

15

How do you keep your

skills sharp and current in

this rapidly changing

business landscape?

2017 VA Skill Report

Introducing VAClassroom University

5/11/2017

16

Four Purposes of VAClassroom University

Discover Learn Connect Grow

Out with the Old, In with the New

OLD VAC PLATFORM

• Al la Carte Courses ($97 - $297)

• Multiple Facebook Groups

• VAC Membership Program

• Older, less responsive technology

• More expensive professional

development platform

NEW VAC UNIVERSITY

• All in One University Platform including

45+ Courses

• New Semester model with three

registration periods per year

• Beautiful new learning platform

• ONE Master University Facebook Group

• Affordable Annual Tuition Plans

VAClassroom University Features…

• 45+ relevant VA training certifications and courses

across the SIX tracks

• Monthly live workshops on topics important to your

business

• Interactive, private learning community supported by

talented VA Mentors

• Practical tutorials on the technology that is most

important to you

• A Professional VA Directory to showcase your

specialized skills and attract new clients

5/11/2017

17

Semester Training Model

• New University offers THREE semesters

per year (September, January, May)

• Each semester will feature a new

certification, courses, workshops and live

monthly Q&A scheduled four months in

advance

• 18 new courses will be added each

calendar year

Industry Leading Certification Programs

• Access comprehensive, up-to-date

certification programs across SIX key

tracks

✓ Social Media

✓ Internet Marketing

✓ Content Development

✓ Business Dev & Management

✓ Virtual Events

✓ Technology

• All new certifications will be tracked in

our system and powered by Accredible

Industry Leading Certification Programs

5/11/2017

18

On-Demand Course Library

• Access a large library of skill-building

courses designed to improve and expand

your skills and service offerings

• Features TWO key tracks:

✓ Skill-building courses designed to

meet you (and your client’s) current

needs in a variety of niches

✓ Business-building courses intended

to help you set-up, market and

manage a successful online business

Monthly Live Skill Workshops

• Join us each month for a 90-minute, live

interactive workshop on topics that matter

to you

• Through ongoing surveys and input from a

network of entrepreneurs, we are

committed to offering the most current

training that will create the BEST

opportunities for your business

• Monthly Workshops are scheduled FOUR

months in advance

Monthly Virtual Office Hours

• Access live monthly Q&A events with

myself and special guest experts

• Bring the burning questions,

challenges and discussion topics that

are important to your business right

now!

5/11/2017

19

Tech Corner

• We all need to get our “geek-on” every

once a while!

• Tech Corner offers practical, step-by-step

tutorials on software and apps most

relevant to your business AND your clients

• Topic areas include: landing page tutorials,

analytics tools, social media management

tools, ecommerce tools, productivity tools,

etc.

Virtual Assistant Resource Centre

• The Resource Centre is intended to

simplify your life by offering practical guides

and checklists that make it easier to deliver

your services and manage your business!

• New resources will be added regularly

VA Success Interviews

• Watch or listen to a variety of video

interviews with successful VAs and industry

experts on pertinent topics that are

important to your business

5/11/2017

20

ONE Private Facebook Learning Community

• Access ONE powerful learning

community moderated by myself and

six talented mentors (with a combined

40 years of VA experience)

• This will be the ONE place to go to

connect with others, ask questions and

get the support you need

Meet Our VAC Mentors

NEW Professional VA Directory

• Create a visually appealing

Profile web page in our NEW

Professional VA Directory

• Showcase your skills and

connect with a growing base of

small business clients!

5/11/2017

21

NEW Professional VA Directory

May 2017 Semester Schedule

May 2017 Semester Schedule

CERTIFICATIONS

• Online Events

Management Program

• Social Media Advertising

Program

CORE COURSES

• LeadPages Mastery

SKILL WORKSHOPS

• Business Planning 101(May

2017)

• Customer Support Rockstar

(June 2017)

• Mailchimp Training (July 2017 )

• Create Effective Business

Systems For Your Clients (Aug

2017)

5/11/2017

22

2017 Course Catalog

www.vaclassroom.com

The BIG Question…

What will VAClassroom

University cost you?

www.vaclassroom.com

The Old Model

5/11/2017

23

www.vaclassroom.com

From Al-la-Carte to All-in-One University

VAC PROGRAMS FEES TOTAL TUITION

11 Certification Courses @$297 $3267.00

24 Core Courses @ $147 $3528.00

10 Workshops @ $47 $570.00

$7,265.00 of training included in University

18 New Courses EVERY Year

VAC PROGRAMS FEES TOTAL TUITION

3 Certification Courses @$297 $881.00

3 Core Courses @ $147 $441.00

12 Workshops @ $47 $564.00

An additional $1886 worth of training included in the

Annual Enrollment

Summary of New VAClassroom

5/11/2017

24

Your Next Important Step

Registration for VAClassroom University is now officially open for

just a few days!

Enroll in one of our TWO affordable tuition plans today:

http://www.vaclassroom.com/university

Any questions?

Contact us at: support@vaclassroom.com

VAC University Pathway

VAC University Pathway

Existing Virtual

Assistant

Complete University Orientation Checklist New Virtual Assistant

VAC 101 ProgramDefine Your VA Niche Course

Determine Your Training

Track

Content

Development

Business Management

& Support

Virtual

Events

Internet Marketing

Social

MediaTechnology

Refer to Course Catalog

What our Students are Saying…

5/11/2017

25

What Students are Saying!

Your Next Important Step

Registration for VAClassroom University is now officially open for

just a few days!

Enroll in one of our TWO affordable tuition plans today:

http://www.vaclassroom.com/university

Any questions?

Contact us at: support@vaclassroom.com