six web design mistakes that will kill your marketing
DESCRIPTION
Presentation for the North Bay Web Conference on web design mistakes that developers could make that would hurt social marketing, SEO and sharing of contentTRANSCRIPT
Six Web Design Mistakes That Can Kill Your Marketing
Shana Ray, Digital Marketing + Social Relations
@ShaRayRay
Seriously?
A website that has no call to action, no plan, overloaded with flash, not optimized, etc. – Web Design on Crack
Bad Web Design Is Killing Business
Avoid by understanding that
“social” and marketing is an
integrated part of business
… NOT an afterthought
#1 No Clear Call to Action
What do you want users to do once they arrive on your website?
Are you looking for them to contact you?
Do you want them to buy now?
Do you want them to request more information?
When you set up your website, you likely established it with a purpose in mind (or at least you should have). You should make it incredibly easy for visitors to complete the desired action once they arrive at your website.
Having a clear call to action, whether it’s a request for proposal in the margin or a “Contact Us” button in the upper right hand corner of your site, will help ensure you don’t leave visitors wondering what they should do next.
#2 All Flash
#2.5 Flash
#3 Not Optimizing for Social
#4 OVER Optimizing
#5 Thinking if you Build it They will Come (without marketing)
#6 No Goals in Mind
