SIZZLIN’STATS

20 Great Stats About Pet Industry Trends

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51%ofpetparentstaketheirpetswith them when they travel.(Study by AAA and Best Western International)

$354 million

$881 million

(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)

2009

2014

North American Pet Insurance Sales Estimates

20% Annual Growth

Asthelargestmarketsegment,dogsfuelmostofthegrowthintheU.S.petmarket.(U.S. Pet Market Outlook, 2012-2013 April 2012)

Pet Parents were expected to spend $70 million more in 2012 than they did in 2011 on costumes.

(National Retail Federation)

61%ofPetHouseholdsKeep More Than One Pet.

(U.S. Pet Market Outlook, 2012-2013)

The pet parent factor—pet owners treating their pets like children--is atthecoreofpetowners’ willingness to spend ever greateramountsofmoney on their pets.” (David Lummis, Pet Market Analyst)

“

Spending Snapshot: Overall U.S. Pet Industry

(www.americanpetproducts.org)

Expenditures* GrowthYear

2008 $43.2

2009 $45.5 5.3%

2010 $48.4 6.4%

2011 $51.0 5.4%

2012E $52.9 3.7%

2013E $55.0 4.0%*in billions

“Asof2011,veterinary services — the most directly health-related category—leads in market share, at 35%”(U.S. Pet Market Outlook, 2012-2013)

Vete

rinar

y Se

rvic

es

Pet F

ood

35% 34%

20%

11%

NonfoodPet

Supp

lies

Non

-Med

ical

Pe

t Ser

vice

s

Amazon.com emerges as the top website among consumers who purchased pet products online within the last 12 months, at 39%, with Walmart at 12%”

(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)

“

MarketSnapshot:GrowthofPetInsurance25

3.1

Milli

on

280.

9 M

illion

2008 2009

(Embrace Pet Insurance)

2010 2011 2012E 2013E 2014E

314.

4 M

illion

369.

6 M

illion

407.

4 M

illion

462.

6 M

illion

519.

4 M

illion

(U.S. Pet Market Outlook, 2012-2013)

AccordingtoTheAssociationforPetObesityPrevention(APOP)fifthannualNationalPetObesity Day Study, conducted in October 2011

53%ofdogsareoverweightorobese

55%ofcatsareoverweightorobese

(Natural, Organic, and Eco-Friendly Pet Products in the U.S., November 2012)

Natural/Alternative Cat Litters account forover halfofsales (55%)ofNatural Pet Care

There are 116 million pets other than dogs or cats living in American households.”

(Pet Population and Pet Owner Trends in the U.S., January 2013)

“

InMarch2012,36%ofbuyersreportedspending lessonpetproductsbecauseofthe economy, compared with 27% in 2010.(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)

2012 Buyers 2010 Buyers

36% 27%

Thenumberofminority(i.e.,otherthanWhiteNon-Hispanic)dogorcathouseholdsrose30%from2006to2011,representingtheadditionof2.6 million minority households as pet owners. (Experian Simmons Consumer Survey)

From 2007 to 2011, pet superstores increased their pet shopper base, with both PetSmart and Petco charting commensurate gains, while other pet stores (including independents and smaller chains) saw their shopper base slip.(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)

Pet Superstores

Other Pet Stores

39%

13%

46%

12%

Pet SuperStores

Other Pet Stores

2007

2011

(David Sprinkle, Packaged Facts Research Director)

“1.5%ofglobalretailsalesinthepetfood,pettreat,andpetsupplementmarketinvolveproductsfortifiedwithEPA/DHAomega-3s.”

From2006to2012,thenumberofdogsintheU.S.increased,whilethenumberofcatsdecreased.

(Packaged Facts, U.S. Pet Market Outlook, 2012-2013)

2006 2012

DOGS74.8

DOGS78.2

CATS88.3 CATS

86.4

In M

illion

s

The recession has not only decreased what consumers spend on their own health, but what they spend at the veterinarian”(SusanSpaulding,PetfoodIndustry.com“NutritionNews”e-letter,March20,2012

“

Most Popular Pets

(Pet Care Industry Analysis 2013)

Freshwater FishCats

DogsOther Animals

BirdsReptilesHorse

Saltwater Fish

41.7%22.7%

18.9%

3.9%3.6%

3.3%3.2%2.7%

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