ska vision presentation vision presentation.pdfto attract and hold customers’ attention and...

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October 2012

Ska Vision Your Cost-Effective Partner 24/7

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Why the bamboo?

The bamboo has many facets, which

successfully complement to each other. It

is fast-growing grass, but with woody

stems. It is flexible, but strong. Bamboo is

a symbol of longevity and friendship in

some cultures;

It is not expensive and could be used for a

great variety of purposes;

All in all bamboo is friendly and versatile,

durable and non-expensive, just the same

way we are.

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Contents

Who we are and what we believe?

Brief history

Main activities and services

Why to work with us?

What benefits do we offer?

Company’s structure

Contacts

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Who we are and what we believe?

SKA Vision is a marketing and communications agency;

It employs a team of marketing, advertising and PR experts;

We see our role as your assistants in creation of vital brands. Brands that successfully manage

to attract and hold customers’ attention and loyalty;

We are confident, that one skillfully built brand on many occasions makes the only difference

between the company’s success and failure.

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SKA Vision was set up in 1999 with lots of passion, will and enthusiasm. Its founder put into practice

all he had learned while working for the Bulgarian office of prominent advertising agency and well-

known world brands. His desire was the new agency to combine internationally recognized full-

service advertising agency standards with more flexibility and promptness;

This proved to be a good strategy and soon clients realized agency’s potential and it started working

on some BTL projects for brands like Danone, Kraft and Carlsberg;

In the following years agency’s healthy attitude towards problems added new clients and new

services to company’s portfolio. The team grew up and experienced in creation of strong brands

through long-term communication campaigns, consistent graphic conceptions and modern corporate

identity development;

We successfully worked on and completed various communication projects for companies and

brands like UniCredit Group, Nivea, Mars, Gillette and many others;

In the last few years we have been broadening our international experience working on different

brands’ projects of BATA - one of the biggest world footwear producers and retailers.

Brief history

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Main activities

Branding

Graphic design and desktop publishing

WEB design, programming and maintenance

Digital marketing

Printing

Production - Custom and Hand-made

Photo shooting and processing

BTL

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Branding

Brand architecture

Positioning and re-positioning

Brand communications management

Naming and verbal branding

We start any brand’s communication process by deciding what of the brand essence (rational and/or

emotional benefits, character, promise) to stress on and which way it should be communicated.

You have the opportunity to receive an external opinion of specialists with huge experience in dealing with

different brands, from different industries.

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Graphic design

Logo and other corporate identity materials

Business presentations, annual reports, trade catalogues

Posters, flyers

Packaging

Restaurant and hotel menus

Visuals for print media

Visuals for outdoor and transport advertising

The agency offers customized graphic design solutions for a broad range of printed materials.

We will plan, develop, and deliver any size project from small one-off logos, business cards, and brochures to

comprehensive branding & identity packages.

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Graphic design – Examples - Logo

This Bata’s brand originated from India and

Hawaii, but became truly popular in Africa.

Last year the brand was re-positioned from

mainly-on-the-beach used flip-flops to a

lifestyle product, which could be used while

site seeing, shopping, lounging etc.

This re-positioning reflected in the new logo

and packaging, which had to encompass

brand’s African popularity with the new global

targets.

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Bata Children's Foundation Logo

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Allure Deco is a boutique interior design

consultant

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One of the biggest importers of Italian

furniture.

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Aluplast was the second biggest Bulgarian

joinery producer and retailer. The new

company’s logo had to replace an obsolete

one, and to suggest a modern view and

friendly outlook of company trying to reach

the first spot into the category.

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Graphic design - Examples

We created the new manuals of Bata’s brands. They had to reflect the latest developments and to show the brands’

essence in a fresh and user friendly style.

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Each manual is part of Bata’s family, but at the same time has its own character reflecting the different brands values.

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Pons Holding calendar and trade catalogue.

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NLB bank Annual report Address real estates - calendar

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UniCredit Bulbank – Product presentation UniCredit Group posters and leaflets

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Graphic design – Examples - Packaging

Marie Claire (a stylish and chic brand of Bata) – shoebox,

shoe tag and inlay tissue paper

Shoebox, shoe tag and inlay tissue paper – for Bata Comfit

– a brand targeting middle-class consumers

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Paper bag and label design and printing for UniCredit

Bulbank

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Flora Margarine Label

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Bebelan – company selling babies’ products

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Comfit (Bata’s brand) – ergonomic design, soft

uppers and cushioned insole support are

combined to bring customers ultimate comfort -

poster and media visual

Sundrops - a women’s comfort shoe designed by Bata for

office wear and casual evenings – poster and media

visual

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Comfit (Bata’s brand) – ergonomic design, soft uppers

and cushioned insole support are combined to bring

customers ultimate comfort - poster and media visual

Sundrops - a women’s comfort shoe designed by Bata

for office wear and casual evenings – poster and media

visual

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Address (estates) – fair stand

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Patapata (Bata’s brand) standers

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Aluplast shop branding and transport advertising

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Desktop publishing

Company’s brochure, catalogues and other documents;

Books; Company Newspapers and newsletters;

Replication - implementation of your idea for different advertising vehicles. We would

find some appropriate creative solutions for you to choose from and then we would DTP

the right one;

Brand manual development, including text translation, artwork generation and/or

appropriate amendments;

Vector and raster graphics editing, rendering, 3-D modeling;

Text setting, editing and modifying.

You have an Idea. it’s even visualized by your design team. We could put the final touches and DTP in various

electronic formats and on different platforms, prepress and print.

At the end of the process you would receive your document prepared in the desired format:pdf, tiff, eps, or

whatever else format you need along with the working files.

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Web sites design, programming and maintenance

Web design and multimedia - When we design graphics and multimedia, we design

them to visually communicate your ideas to your customers, employees and suppliers.

Among our multimedia services you will find tools to help you add new dimensions to

your website and your business. Our graphics & multimedia services include interface

design, image editing, photography, Flash, 2D and 3D animation, 3D rendering, sound

production, video production, corporate presentations, banner design and other online

advertisement designs;

To turn Internet into competitive advantage you need professional web site, which in addition to showcase your

products and services, give you credibility and bolster a trust-based relationship between you and your

customers.

We see the opportunity to create a masterpiece in every project - from online marketing campaigns, through

corporate websites and fully interactive presentations and complex website solutions.

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WEB development - All of the websites we build are designed to work in multiple

browsers at different screen resolutions and sizes. Websites can be based on entirely

HTML platform or hybrid HTML & Flash structures, backed by a PHP or .NET based

Content Management System;

Web maintenance - Whether we build your website, or you have already had one, we

can help you maintain it. By keeping your site up-to-date you will keep your customers

coming back;

It doesn't matter how your website was built, our team can work on it. We undertake all

kinds of website maintenance and technical support work including application

maintenance, upgrading, troubleshooting and testing, as well as graphic updates,

interface redesign, content updates, and additions.

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- Examples

http://www.batachildrensprogram.com – a site

presenting Bata’s charity initiatives

http://www.nevenamoda.com/ - showcase

website for haute couture designer Nevena

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- Examples

http://www.jimbeam.bg/game_dev-Promotional

micro site with an interactive table-football game.

http://www.beertender.bg/ - promotional micro site with

online shop for Heineken | Krups Beertender in Bulgaria

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- Examples

http://www.lollipop-bg.com/ -

promotional website for a dance club

http://rents.bg - apartment and villa

renting

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Web design, programming and maintenance

- Examples

Bata’s E-learning program is an online program for interactive education of

Bata’s employees. It is divided into 7 sections which aim to make learners

acquainted with the company’s history and values, its structure and

multiple brands. The program also gives basic knowledge of the anatomy

of the human foot and the ”anatomy” of the shoes – their parts, materials,

types and history.

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- Examples Our task was not only to display all that information, but to make

it in an interesting and even exciting way. For that purpose we

had to program and create movie for Bata values, interactive

games and simulations of constructing shoes and multiple

graphics and designs to support the information shown. Finally

we had to program quizzes to test what the user had learned

during this online course of education.

The program had to represent the Bata vigorous spirit and

experience gained during more than 100 years of existence.

To make the learner convinced that as Bata says” No one in

the world knows shoes like we do”.

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- Examples

The Career Plan is a pdf-form, which can assist BATA in the human resources area. The employees can develop their

individual career plan by rating skills, determining areas of expertise and interests, setting short- and long-term goals. HR

managers have a detailed, easy to use, view of employees’ potential and possibilities for growth.

The form can be easily filled and saved with paid versions of Acrobat Professional as well as free versions of Adobe

Reader.

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Flash banners and movies - Examples

Flash banners for various Bata Brands projects.

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Flash banners and movies - Examples

Bata Values movie (3 minutes long)– created in three languages – English, Spanish and Italian.

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Digital marketing

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Social networks groups conceptions, social networks pages creation, content writing,

maintenance;

CEO optimization;

Registration of websites in searching machines, links building;

Blogs generation and maintenance.

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Digital marketing - Examples

The new blog of Bata’s Children’s Program with easy links to all important social networks. The blog itself should publish all

news from the foundation activities around the world. It was created with Drupal, having unlimited number of categories, RSS,

audio and video files embedding capabilities. A file with instructions had been prepared helping foundation employees to prepare

and publish articles.

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As part of UniCredit Bulbank and MasterCard promotion we created a facebook page, named “Enter the

team”. The promotion’s rules and participation conditions were published, a special module allowing the

live coverage of UEFA Champions League matches was embedded. In addition special live broadcasts

from the promo matches had been organized and executed. Every day a moderator published sports

news, links to YouTube music, etc. Many people participated in the competitions for the most liked

pictures

Digital marketing - Examples

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Printing

Company advertising materials like:

brochures, fliers, catalogues, calendars, annual reports, posters, folders printed on plain

or other kinds of paper with different finishing touches.

boxes and etiquettes – for wine, beverages, can and cosmetics products;

administrative documents and/or notes – company letter and/or fax sheets, shorthand

pads, desk diaries/planners, memo sheets, certificates, invoices, sticking notes;

others – books and books binding

We can print your ideas. With high quality, at very competitive prices.

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Printing - Stages

Prepress

We have our own printing division of designers and prepress specialists who mainly use in their work

software programs: Adobe Illustrator, Adobe Photoshop, Adobe Page Maker, Adobe InDesign, Quark

Хpress, Corel Draw, Adobe Acrobat Professional.

Exponation

Made with modern CTP-exponators Trendsetter Quantum 800, which supersedes the old films

exponation equipment and enables reaching of quite high printing standards.

Printing

- High-speed WEB offset machine GOSS M 600 with printing dimensions of 625х965mm and option for

high-speed printing with capacity of 45,000 sheets per hour.

- Two eight-section sheet fed offset machines Heidelberg SM 102 P5 with printing dimensions of

700х1000mm and perfector ensuring two-side print with one pass. The print quality is controlled by

automatic scanner for image control.

- One four-section machine Heidelberg SM 102 and one five-section machine MANROLAND 700 with

varnishing section.

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Production - Custom and Hand-made

Leather folders and menus, paper folders, boxes and other ad materials with customized

shapes

Souvenirs

Company uniforms and apparel branding

The custom products carry greater value than mass ones. That’s why we devote a whole division to the

production of our clients` advertising and communication materials. As custom products and services

are unique, we produce each one individually, usually using the skills of artist, craftsman and even

tailor and currier to meet the size, color, shape, material, style and budget of the client.

During the process we involve the clients in the design and materials selection. Our favorite tools are

innovation and quality as well as profound knowing of the current production styles, techniques and

individual attention.

We turn the main disadvantage of custom manufacture – the production time – into our priority. We

provide enough time for interactions between the designer and the client, and time for consultations

for fitting and changes along the way.

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Production - Examples

UniCredit Bulbank cards dummies – production and transportation to their branches

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Commemorative award given to one of Bata’s

managers for 30 years of service – a cut glass figure

of the outline of Zimbabwe mounted on a wood base

with an inscription on a brass plaque on the front of

the wood base.

Bata’s “25 years of service award” – made from

crystal with laser engraving + plush box

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3D advertising figures designed, created and mounted on

different urban places for UniCredit Bulbank's campaign.

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Cardboard boxes with different shapes (produced from our printer) Menus, leather folders, wine leather boxes, other

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Photo shooting and processing

We have necessary equipment both for:

Digital Photo Shooting

Shooting standard high resolution pictures using ROLL films & drum scanner

You could rely on us for your new catalogue, brochure or webs site pictures shooting.

In case you have an idea and/or storyboard just send it to us and we would find the right models, costumes and

accessories, set up the stage and take the pictures. A professional team of photographers, stylists, make up

artists and hairdressers would take care about the practical realization of your idea.

At the end you receive files with scenes, taken with resolution fitting your needs and ready to be used.

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Photo shooting and processing - Examples

Storyboard – Investment credit

advertising

Storyboard – Tell others and

save money

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Office and vehicles branding, special outdoor projects

Re-branding of all Aluplast

offices

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Vehicles branding

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We have done many special outdoor projects for UniCredit Bulbank, designing and branding many new premises built with

bank’s financial support.

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BTL

We organize and conduct:

Consumer promotions – all over the country, in all biggest chains of stores, super and

hypermarkets;

Events - inside and outside parks, gardens, stadiums, schools, squares, during fairs and

exhibitions;

Promo games with different rules and mechanisms, involving point-of-promotion

activities, call-center operating, database processing, gifts distribution;

Seminars, conferences, press conferences, cocktails, parties, including media coverage

when it is needed;

BTL monitoring of the competitors activities into the biggest super and hypermarkets;

Events announcing via spreading posters and brochures.

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BTL

We have our own team of promoters, which enables us to react quickly in emergency situations. Our

promoters are young and smiling, but at the same time experienced. They show positive attitude

towards consumers which adds some extra value to the promotional activities;

At the end of each campaign a detailed report is being prepared. It includes on-the-place taken pictures

and vital info about consumers reactions and behavior during the campaign, interesting questions,

common questions, expressed desires and needs, etc.

We work directly with some companies and as a subcontractor of another agencies.

Organizing and conducting of promotions

Casting, training,

controlling

Prizes distribution

Promo team Call center and mailbox opening

Database of promo participants and winners

Monitoring and reporting

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BTL – some examples from recent campaigns

Campaign Number of actions Region

Launching and sampling of new

apples' brand

36 Sofia

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Vinaria - sampling of 53 brands of

different Bulgarian and foreign

wines

106 Sofia

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Campaign Number of

promoactions

Region

Nivea Visage and Nivea Visage

Young presentation + free of charge

examinations with professional

dermatologists.

54 Sofia

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Pedigree and Whiskas products

launch accompanied with pro

examinations of pets

97 Sofia, Plovdiv, Veliko

Tirnovo, Bourgass, Varna,

Stara Zagora

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Test drive and presentation of the

new Japanese cars Nissan - NISSAN

QASHQAI + paintball games for

potential clients

21 Sofia, Plovdiv, Veliko

Tirnovo, Varna, Stara

Zagora, Rousse

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Launching campaign of new

cosmetic products for teenagers -

Nivea Angelstar and Nivea For Men

100 Sofia, Plovdiv, Varna,

Burgas, Stara Zagora,

Rousse, Blagoevgrad

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BTL – some examples from recent campaigns Campaign Number of actions Region

PUR Power Crystals launching -test

comaprisons with the old Pur

94 Sofia, Plovdiv, Varna,

Bourgass, Rousse, Pleven

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Henkel house actions with all

cleaning products from Henkel's

range

47 Sofia,Plovdiv, Varna,

Bourgass, Rousse, Pleven

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Bref Tornado presentations in 10

supermarkets

32 Sofia, Plovdiv, Varna

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Promo campaign of UniCredit

Bulbank and Mastercard

28 Sofia, Stara Zagora

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Why work with us?

We always try to see the whole picture and to provide consultancy and solution to real

problems;

Our team successfully unites youth’s desire and willingness to conquer with the profound

knowledge, experience and maturity of the middle age;

Proven ability to work under pressure and to take quick decisions;

For every single client, on every single project we compose a team of specialists in

different communications areas, which ensure the connection of all brand’s elements

into one holistic platform;

This integrated approach is a prerequisite for a successful development of brands;

We have vast experience in re-branding projects.

And last, but not least: an “Everything’s achievable” attitude.

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What benefits do we offer?

Cost-effectiveness based on team’s flexibility and low production costs;

Readiness to work for you 24/7;

Professionals who have developed and executed many campaigns for

many brands from different industries;

Truly international experience gained through working on projects of

one the world’s biggest footwear producers and retailers - Bata

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Company’s structure

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Contacts

SKA VISION

102, Sredna gora St.,

1303 Sofia, Bulgaria

+359 2 931 9815, /16, /17, /18; +359 895 669 777

www.skavision.com

[email protected]

[email protected]

skype: vladimir.yotzov

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