Skills learned in PR Publications Class

By: Christian Dixon

Segmenting by Generation

World War II Generation

Up until 1946

Baby Boomers

1946- 1965

Vietnam Group

1946- 1955

Me Group

1955-1965

Generation X

1966- 1978

Generation Y

1977- 1994

Characteristics of a Well Designed Logo

• Reflects the business it represents.

• Connotes a thoughtful and purposeful enterprise.

• Mirrors the quality of its products and services.

• Reflects good public relations tactics.

Typography Consist of:

• Form

• Shape

• Personality

• Character

• Texture

• Power to express mood, meaning, and ideas

Display Text

• Display text refers to all other text besides body text and should be distinguished from

body text by a different font, style, or size.

• Display text includes:

header

Subhead

Captions

Text for initial letters

Designing Flat Publications

• Step 1: Format

• Step 2: Content

• Step 3: Text

• Step 4: Art

• Step 5: Thumbnails

• Step 6: Testing & Producing

Guidelines for Captions

• Reinforce artwork shown

• Link to photo verbally and visually

• Should be clear (use straightforward words)

• Place close to the art work

• Use a different font, style or size than the

body text to be distinguished

Importance of White Space

• Frames & helps hold the design together

• Creates structure

• Helps readers to adjust, correct & expand on established ideas in the article

• Can be used to separate chapters or features

Language of Image

• By participating in the ‘Language of Image’ online class, I was able to learn about using layering, mood, and light to create different types of photographs which have a more effective meaning.

• 3 Types of Photographs:

– Informational

– Passive

– Active

Tweeting your WordPress.Com Post

• 1. After logging in click My Dashboard.

• 2. Click My Blogs. Locate Publicize.

• 3. Check the box next to Twitter (for multiple blogs, check more than one box next to Twitter).

• 4. Click Apply

• Click Authorize Twitter

• Type in your Twitter log-in information and click on Allow.

How to find Cool Fonts using the Web

• http://www.dafont.com/

• http://www.1001fonts.com/