Leadership and Representation for the Digital Content Industry in Northern Ireland

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Digital is...

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Digital is...

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Digital is...

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Digital is...

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Digital is...

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Digital is...Internet access spending

Internet advertisingTelevision subscriptions

& license fees

Television Advertising

Recorded Music

Filmed Entertainment

Video GamesRadio

Newspaper Publishing

Consumer & EducationBook Publishing

and more....

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Digital is...

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Impact of Digital

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Impact of Digital: Games/Music

In 2011, it was predicted it would happen mid-2013.

It happened last weekhttp://www.nme.com/news/miscellaneous/64078

This has already happened.

See also GAME/GameStop

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Impact of Digital: Television

• 186 million requests (up 24% on 2011)• Tablets/mobile up 94% (15% of total requests)• BBC iPlayer for iPad most popular app of all time• Smart TVs, games consoles up 57%• 64% of social media between 6-9 pm TV related

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Digital is...

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Digital is...

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Digital becomes...

THE NEW NORMAL

PwC Outlook Report 2011-2015

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Who we are• Elected Steering Group (& co-opts)• 232 member companies• Hosted by Momentum• Funded* by DCAL

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Who we are• Mary McKenna, Learning Pool• Ryan Adams, BBC• Rory Campbell, FordeCampbell Law• Ian Graham, Momentum• A N Other x 2

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What we do• Lobbying, representation,

• Advice on funding, skills, export

• Market watching, predictions

• Revenue focus, global, products

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What we want• Funding and Investment

• Export and Internationalisation

• Innovation and Creativity

• Skills and Training

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What we want• Funding and Investment

1. Seed funding (likely to be public)

2. Development funding (private)

3. Go to Market (private, supported)

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What we want• Export and Internationalisation

1. Trade missions (INI excel themselves)

2. Localisation expertise (Universities?)

3. Export sales

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What we want• Innovation and Creativity

1. Facilitated (critical mass)

2. Market driven (opportunities)

3. Pipeline (where are the customers)

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What we want• Skills and Training

1. Market driven (driven by money)

2. DNA

3. Yesterday

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Compete or

Win?Friday, 8 June 12

The Issue

Other regions have it sorted

What are the rates of public funding in other countries in the EU/outside the EU?

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Transmedia Opportunities

Ever seen a Zombie movie?

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