skinit branding presentation
DESCRIPTION
This is a presentation my group did for Linda Castillon who is the Head of Licensing at SkinIt. This was a fun project centered on how SkinIt can better brand themselves. We focused on a clear, coherent, and consistent message centered on great products, best quality and extensive availability.TRANSCRIPT
![Page 1: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/1.jpg)
![Page 2: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/2.jpg)
Great Products + Strong Business + Better World
Respect »» Like »» Trust »» Belong »» Share
![Page 3: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/3.jpg)
Plan to Improve Brand Awareness and Brand
Favorable OpinionSmart
Consistent Message
• Deliver Great Products
• Design Excellence
• Strong Business
• Complete Customer
Satisfaction
Channels
• Paid Media: Advertising
• Earned Media: Print, TV,
Radio, Digital
• Social Media: FB, Twitter, MySpace, LinkedIn, YouTube
Stakeholder
Involvement• Customers
• Employees
• Investors
• Affiliates
• Media
• Communities
![Page 4: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/4.jpg)
Brand Promise Analysis
High Importance/SkinIt Weak
High Importance/SkinIt Strong
Low Importance/SkinIt Weak
Low Importance/SkinIt Strong
SkinIt Strengths/Weaknesses
Corr
ela
tion
Wit
h
Overa
ll
Bra
nd
/Favora
ble
O
pin
ion
*Quality
*Affordable*Current/Trendy
*Environmental
*Availability
*Unique/Individualistic
*Customer Satisfaction
*Ease of Use
*American
*Virality
![Page 5: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/5.jpg)
Website Recommendations
![Page 6: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/6.jpg)
Great Products + Strong Business + Better World
Skins For A CauseAmerican Breast Cancer Foundation
Blue Thong Society
CASA, GLA
National Multiple Sclerosis Society
National Society of Collegiate Scholars
Support Our Troops
The Leukemia & Lymphoma Society
WILLINGNESS &READINESS TO ENGAGE
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“PERSONALIZE YOUR
LIFE”
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Social Media: Reach and Engage
![Page 9: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/9.jpg)
Social Media
![Page 10: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/10.jpg)
Social Media
![Page 11: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/11.jpg)
Social Media
![Page 12: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/12.jpg)
![Page 13: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/13.jpg)
Google Blogs……Mixed Results
Not What We’re
Looking For!
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Social Media Promotion
http://www.youtube.com/watch?v=W1me1cnsnqU
![Page 15: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/15.jpg)
Survey Results
41%
17%
14%
17%
11%
What interests you most? Sports
Movies
TV Shows
Music
Fashion
35%
14%
2%
17%
29%
3%
Where would you most likely
put a Skinit?Phone
Mp3 Player
Car
Wall
Computer/Laptop
Video Game System
21%
16%63%
Have you ever seen a Skinit Commercial, or any other form of advertising?
Yes
Can't really remember
No
43%
5%
52%
SkinIt produces decorative covers for phones, cars, computers, walls, etc. Were you aware of
SkinIt and what they produce?
Yes
Heard of Skinit, but no idea
No
![Page 16: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/16.jpg)
Survey Analysis
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Earned Media & Key Tactics for Improving
Brand AwarenessSkinIt Earned…
AwardsAccoladesBlog BuzzRSS FeedsQ Scores
Consumer Reports
Because of….
Rational Drivers: Quality, Durability,
Reliability, Affordability, Ease of Use,
Environmentally Friendly, Consistent,
Versatility, Currency
Emotional Drivers: Cool, Savvy,
Creative, Unique, Individualistic,
Clever, Fun, All Encompassing, Customer Satisfaction
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Advertising
Emotiona
l Driv
ers!
Rational Driver
![Page 19: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/19.jpg)
Paid Media
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Advertising
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Driving Traffic
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Communication: What’s Working?
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Communication: What’s Missing?
We Need More….
Commercials
Newspaper/Magazine Advertisements
In Store/Kiosks
Sporting Events
Schools, University Bookstores
Product Placement
Where We Will Be…..
ESPN, NBC, CBS, ABC, E!, Fox
GQ, People, SI, ESPN, People, SD Reader, USA
Today,
Fry’s, Best Buy, Target, Verizon, T-Mobile, AT &T,
Cricket
NFL, MBL, MLS, NBA, PGA, NHL
From USD to Duke
Movies, TV Shows, Print, Viral
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Advertising
![Page 25: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/25.jpg)
Guerilla Marketing
WebsitesDiscounts & Coupons
Sporting Events
SkinIt CarsIn Store Promotions
Movies
![Page 26: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/26.jpg)
Great Products + Strong Business + Better World
Respect »» Like »» Trust »» Belong »» Share
![Page 27: SkinIt Branding Presentation](https://reader034.vdocument.in/reader034/viewer/2022042714/5563bb94d8b42ac70d8b5418/html5/thumbnails/27.jpg)
Peter Mulally, Brandon McCreary, Ryan Kay, Scott Duyn, Britt Heady
Thank You Linda!