“SKINNY TRINI’”

Skinny

Trini’

“Trinidad Brought To You”

PROBLEM/UNMET NEED

Skinny Trini was created to provide quality, tasty Trinidadian beef pies for an affordable price

SOLUTION/HOW BUSINESS FILLS NEED

Skinny Trini fills the need/ want by providing a quality, tasty, filling Trinidadian-style beef pie.

MISSION AND SOCIAL IMPACT

Providing home cooked food from Trinidad and a warm Caribbean vibe to every customer.

I plan on giving back to the community by giving out all of my daily left overs to the homeless around New Haven right before closing time.

I will also give out an annual percentage of my gross income to the Yale New Haven Smilow Cancer Hospital.

DESCRIPTION OF PRODUCT/SERVICE

I am selling traditional Trinidadian Beef Pies. My recipe is 100% original and was passed down from my grandmother, to my mother, and onto me.

My food will be freshly cooked for every customer and if you do not like it, I will make you a new fresh pie.

BUSINESS MODELDescription of Expenses

Variable Material Expenses

Total: $

Item $

Materials 1.07

Packaging .10

Fixed Expenses Total: $

Item $

Salary 800

Advertising 10

Interest 150

Depreciation 50

Utilities 100

Economics of One UnitSelling Price $2.50 Cost of var. materials exp. $1.07 Cost of labor 0 Other variable costs .10Total COGS/ COSS $1.17Contribution Margin $.91

Definition of One Unit

One unit= 1 Beef pie

Monthly Break Even Units$1100

= 1209 ≈ $3,023$.91

MARKET ANALYSIS

Description of Target Consumer

Demographics Geographics

I found that the ages 16-35 buy the most from food trucks.

I learned that food trucks that are placed on the corner of streets or in a certain location earn the most money.

Psychographics Buying Patterns

People enjoy going out and buying food when the whether is warmer. When it is cold, people enjoy more delivery and take-out.

When it is warmer outside, people tend to buy from the food trucks more. when the weather is not warm outside, people tend to not buy food from food trucks as often.

Total Population

Target Market Population

129,893

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name: Food Truck Industry Annual Industry

Sales: $857M

40,000

Small

MARKETING AND SALES

Word of mouth

Flyers

Urban Radio Announcements

Point of Sale

Colors of the Food Cart

COMPETITIONSkinny Trini

Factor 1:Price

Low

Factor 2:Location

Mobile

Factor 3:Quality of Food

Excellent

Your Competitive Advantages

1.No one else makes or sells Trinidadian Beef Pies – Original2.Mobile – I can move to where the people are

QUALIFICATIONS

All of the food I can cook on my own

I’m Trinidadian

I am currently a business student at Hill Regional Career High School and I am passing with flying colors

I’m determined to succeed, I don’t settle for second

Leadership skills

Marketing I and Accounting I

Captain of the Soccer Team

SALES PROJECTIONS

Jan Feb Mar Apr MayJune July Aug Sept Oct Nov Dec0

100200300400500600700800

Units Sold

Units Sold

Total Units6825

Gross Revenue$13,983.75

Net Profit$3,519.64

START-UP FUNDSItem Why Needed Cost

Food permit It’s required $30Parking Permit It’s required 30Food Truck What am I going to sell my food out

of?$10,000

Equiptment How am I going to prepare the food? $1,180Total Startup Expenditures $11240

Emergency Fund 5620Reserve for Fixed Expenses 4875

Total Startup Investment $21735

ROI: Return on Investment$3519.64

= 16.2% ≈ $4,089.82$21675

ROS: Return on Sales$3519.64

= 25.3% ≈ $4,413.62%13893.75

FUTURE PLANSSkinny Trini is going to be difficult to run at first. There Is always a risk involved when investing in a business.

The next steps I see myself taking toward a fully operational business is buying a food truck and getting some equipment. I also see myself getting in contact with the Yale New Haven Hospital and trying to work something out in terms of location and partnerships.

In order to accomplish these goals, I need to go to business school and further my education to give myself a step in the right direction.

I do not want to have to take out an extreme amount of loans so I plan on getting a very good job outside of college and then saving up enough money to start up my business on my own. If any one wants to invest in me then feel free and contact me but as of right now, I don’t want to rely on anyone else.

“SKINNY TRINI’”

Skinny

Trini’

“Trinidad Brought To You”