skirt!® media kit 2010

www.skirt.com 01/2010

Competitive AdvantageWritten by women for women makes skirt! magazine a uniquely targeted niche publica-tion aimed at attracting and retaining affluent/influential readers and advertisers. Our brand loyalists are educated, motivated and self-possessed women who are often referred to as part feminista, part fashionista.

Value Propositionskirt! magazine is a free monthly publication that is so much more than just eye candy, it is “READABLE ART.”

We celebrate women’s accomplishments throughout their com-munities, thus building strong bonds with our readers.

skirt! is proud to be liberally open-minded and universal in its tone.

Brand PromiseWe offer readers and advertisers a monthly “meeting place” where strong journalistic content and bold visual artistry combine to offer a truly soulful experience. skirt! magazine lures LOYAL READERS + LOYAL ADVERTISERS, translating into long-term economic success.

“Where have you been all these years? skirt! makes me feel feminine and free and I’m happy

to have you in my waiting room!”Laurie C., Santa Barbara, CA

Why does your market need skirt! magazine?

Position skirt! magazine is all about women…their work, play, families, creativity, style, health and wealth, bodies and souls. skirt! is an attitude…spirited, independent, outspoken, serious, playful and irreverent, sometimes controversial, always passionate.

Girl Power She Said/He Said skirt! Smarts Monthly Theme PageShe’s So skirt! Feel Good 24/7

Markets:Amarillo* • Ann Arbor* • Athens* • Atlanta* • Augusta • Austin* • Birmingham* • Boston* • Charleston • Chicago* • Columbia Dallas* • Denver* • Greensboro • Greenville • Hampton Roads* • Houston* • Jacksonville • Knoxville • Lexington • London* Lubbock* • Memphis • New York* • Portland* • Providence* • Raleigh • Richmond • San Francisco* • Savannah/Hilton Head

Seattle* • Tampa Bay* • Topeka* • Toronto* • Ventura/Santa Barbara* • Washington DC* • Winston-Salem*Digital only markets


EssaysWritten by women, for women. Fun, entertaining, stimulat-ing and charming!

Local ProfilesBold photos & creative profiles feature women in fresh form.

Skirt of the MonthArtfully highlighted skirts from local retailers. One skirt each month; store & designer featured.

he’s So originalUnique & charismatic local men wear skirts! One man featured each month.

Girl PowerProfiles of interesting young girls & women in the community (ages 9-19) going above and beyond expectations.

Skirt! LovesA fun group of products that our staff loves, adores, covets and craves!

Calendar & Skirt! AlertsLocal events, charities, websites & tips: a collection of ways women can make a difference.

24/7 Monthly Q&A profile with a local personality uncovers her quirks, habits, idiosyncrasies & routines.

And more each month!

“I just wanted to write and say thank you so much for such a fantastic publication! There is so much

helpful, positive, uplifting information, and it’s such an original, fun magazine to read.”

Andrea Wallace, Davidson, NC

What’s in our skirt!?

Cover Cover Essay Spread Essay Calendar He’s So Original




January No Regrets

February The I ❤ Issue

March The Ka-Ching! Issue

April The X Issue

May Friends & Family

June The Destination Issue

July The “F” Word (Feminism & Fashion)

August The Numbers Issue

September The Finish Line

October The Smile Issue

November The Comfort Zone

December The Leap Issue

2010 Themes and Examples of Special Advertising Sections

2 0 1 0 S p e c i a l S e c t i o n s 2 0 1 0 T h e m e s

9 to 5: Women in Business

skirt! Girls’ Guide to Charleston

The Give Book: Holiday Gifts

Feel Good: Health & Wellness




*Digital only markets

Amarillo*Ann Arbor*

Athens*Atlanta* AugustaAustin*

Birmingham*Boston*

CharlestonChicago*Columbia Dallas*

Where is skirt!?

Denver*GreensboroGreenville

Hampton Roads* Houston*

JacksonvilleKnoxvilleLexingtonLondon*Lubbock*Memphis

New York*Portland*

Providence*Raleigh

RichmondSan Francisco*

Savannah/Hilton Head Seattle*

Tampa Bay*Topeka* Toronto*

Ventura/Santa Barbara*Washington DC*Winston-Salem

“I just read skirt! cover to cover. Very hip, knowing, and flashy. Substance and style;

the perfect woman.”David Robbins, Richmond, VA

www.skirt.com page six 01/10

Is there a skirt! in your future?

skirt! is expanding nationwide! We offer content licens-ing agreements to individuals, media outlets, and media companies in select cities.

Today we are in 11 exciting print markets and have partnered with companies such as Cox Communica-tions, Landmark, Media General, Gatehouse Media and E.W. Scripps.

skirt! appeals strongly to the portion of the female populations defined more by attitudes and behavior than by demographics. Common characteris-tics that emerge from skirt! markets are income, education, and shopping behavior.

We make our decisions using several criteria such as size, demographics, growth and clusters of what we call “destination advertisers.”

Our nationwide rollout plan includes establishing regional partnerships that lean toward larger mar-kets; however, we are always interested in talking with individuals who share the same passion that we have with skirt!

To learn more about skirt!’s business model and content licensing opportunities contact:

Bryce Cockerham 706-823-3262 [email protected]

“Can I just say how much I love skirt!? I grab it every month on the first day of the month

and tear through it like a mad woman!”Teresa Earnest, Pooler, GA

Product Page Product Page Browse Page Profile Planet Nikki Color Mood Page Alerts, Brava, Shame



Our Vital Statistics

www.skirt.com


Distributionby Market

Print + Digital Markets Distribution

Augusta/Aiken/Columbia 30,000

Charleston 30,000

Charlotte 42,000

Greensboro 20,000

Greenville 12,500

Knoxville 30,000

Lexington 20,000

Memphis 22,000

Raleigh 30,000

Richmond 20,000

Savannah/Hilton Head 22,000

Winston-Salem 20,000

TOTAL 341,000

Broad Sheet /

Special Section Market Distribution

Jacksonville (The Florida Times-Union) 136,000/day

Digital only Markets

Amarillo • Ann Arbor • Athens

Atlanta • Austin • Birmingham

Boston • Chicago • Dallas • Denver

Hampton Roads • Houston • London

Lubbock • New York • Portland •

Providence • San Francisco • Seattle

Tampa Bay • Topeka • Toronto

Ventura/Santa Barbara • Washington DC


Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008The Media Audit - Five Market National Report

Reader Profile

% Comp IndexGenderFemale 73% 143Male 27% 55

Age18-34 28% 8435-54 50% 12455+ 22% 83

WealthLiquid Assets $100k plus 29% 118 $250k plus 13% 117Home Value $300,000 plus 23% 126 $400,000 plus 12% 124 $500,000 plus 8% 137

Income$75,000 plus 39% 124$100,000 plus 23% 123$150,000 or more 12% 156

EducationAttended College+ 75% 124Graduated College+ 52% 139

EmploymentEmployed Women 50% 169Affluent Working Women Family Income $75,000+ 22% 219

occupationProfessional, Technical 21% 159Proprietors, Managers 20% 124

Marital StatusMarried 60% 100Single 35% 98Dual Income No Child 12% 109

GeographyCharleston, SC 18% 265Columbia, SC 9% 138Charlotte-Gastonia-Rock Hill 19% 97Jacksonville, FL 14% 97Atlanta, GA 41% 77

Markets:Amarillo*Ann Arbor* Athens*Atlanta*AugustaAustin*Birmingham*Boston*CharlestonChicago*Columbia Dallas*Denver*GreensboroGreenvilleHampton Roads* Houston*JacksonvilleKnoxvilleLexingtonLondon* Lubbock*MemphisNew York*Portland*Providence*RaleighRichmondSan Francisco* Savannah/Hilton Head Seattle* Tampa Bay* Topeka*Toronto*Ventura/Santa Barbara* Washington DC* Winston-Salem*Digital only markets


the Audience has...Annual Average Income $74,673Average Age 47Home Owners 68%Average Home Value $376,433Average Miles Driven Past Week 263

Age Analysis18-24 2.9%25-44 38.5%45-54 24.8%55-74 27.8%75+ 3.6%

Gender ProfileMale 20%Female 80%

Annual Income<15k 2.5%15-25k 8.6%25-35k 6.5%35-50k 20.5%50-75k 25.4%75-100k 14.7%100-150k 9.9%150k+ 12%

Education ProfileH.S. or Less 1.7%H.S. Graduate 13.1%Some College 27.6%One Degree 29%Two+ Degrees 28%

CharlestonReader Profile

Women make more than 80% of all purchasing

decisions.

Women spend almost 2 of every 3

healthcare dollars.

Women control 2/3

of the nation’s disposable income.

Women influence 80%of all car sales.

Women make more than 80% of all purchasing

decisions.

Women spend almost 2 of every 3

healthcare dollars.

Women control 2/3

of the nation’s disposable income.

Women influence 80%of all car sales.

Source: Year 2007 Annual Report: Jan. 2007-Jan. 2008The Media Audit - Five Market National Report




Guidelinesskirt! is published monthly. We reserve the right to edit or reject any material which may be deemed unsuitable for our publication.

Frequency & Contract Terms: Frequency discounts are available on a 3 month, 6 month and 12 month basis. In order to receive the 12x multiple insertion rate, ads must appear in consecutive issues.

Payment: First-time advertisers will be asked to include payment when the ad is placed. Regular accounts will be billed, with payment due upon receipt of the invoice. All prices are net.

Placement: Position requests are given full consideration, but the publisher cannot be held liable for failure to accommodate said requests.

Make Good Policy: Errors in ads must be reported to your account representative within 2 weeks of publication. At that time, any errors on the part of skirt! will be considered for a make-good by the publisher.

skirt! is not responsible for errors over-looked by advertisers after an ad has been proofed and approved.

Ad Designskirt!-designed ads stand out because of their quality and clean, stylish look. We are happy to provide this service for you. Ads created by skirt! must run in skirt! prior to appearing in any other publi-cation. Client must provide logos and/or specific photos and illustra-tions to be used in the ad. Client will receive one proof. Please proof for typographical errors as skirt! will not be responsible for errors once the ad has been approved.

Digital Ad SpecsAll camera-ready ads must be a pdf, jpeg, tiff or eps. We do not accept raw files for camera-ready art.

Note: please make sure all fonts are embedded or outlined to prevent font problems.

When making pdfs: turn OPI off and make sure that all lay-ers have been flattened prior to making a pdf. If you have questions about making pdfs, call Cristina at 958-0028.

• Ads must have a laser proof.

• Line screen is 85 lines per inch.

• Scan images no larger than 300 dpi and the file size can be no larger than 10 megabytes.

• Ads smaller than a full page must have at least a .5 ruled border.

Incorrectly sized ads may be rebordered or resized at the discretion of skirt! and you will be charged a production fee to fix your ad.

DistributionPolicies & Specs

Rates & SizesFormat: 4-Column Tabloid • 10 3/4” x 16 7/8”


All Market Advertising Rates

Augusta, GA • Aiken & Columbia, SC 1x 3x 6x 12x

Full Pg $2320 $2130 $1940 $1710

1/2 Pg $1340 $1240 $1135 $995

1/3 Pg $940 $860 $780 $730

1/4 Pg $740 $680 $670 $570

1/6 Pg $600 $560 $510 $480

Color is included in the shown rates

Jacksonville, FL 1x 3x 6x 12x

Full Pg $2620 $2362 $2088 $1701

3/4 Pg $1625 $1465 $1295 $1055

1/2 Pg $1165 $1085 $975 $925

1/3 Pg $865 $785 $675 $

1/4 Pg $485 $445 $415 $385

1/6 Pg $385 $325 $285 $245

Color not included - rates are daily

Knoxville, TN 1x 3x 6x 12x

Full Pg $1897 $1710 $1518 $1298

1/2 Pg $1028 $930 $825 $687

1/3 Pg $731 $655 $577 $522

1/4 Pg $583 $522 $467 $412

1/6 Pg $445 $400 $357 $325

Color: Full $400, 1/2 $300, 1/3 $250, 1/4 $150, 1/6 $75

Charleston, SC 1x 3x 6x 12x

Full Pg $1920 $1730 $1540 $1310

1/2 Pg $1040 $940 $835 $695

1/3 Pg $740 $660 $580 $530

1/4 Pg $590 $530 $470 $420

1/6 Pg $450 $410 $360 $330

Color: Full & 1/2, $400; 1/3, 1/4 & 1/6 $150

Charlotte, NC 1x 3x 6x 12x

Full Pg $2140 $1990 $1750 $1550

1/2 Pg $1350 $1230 $1075 $915

1/3 Pg $1205 $880 $790 $700

1/4 Pg $750 $705 $615 $515

1/6 Pg $590 $510 $480 $395

Color: Full $400, 1/2 $300, 1/3, 1/4 & 1/6 $150

Greensboro, NC 1x 3x 6x 12x

Full Pg $1830 $1647 $1464 $1281

1/2 Pg $990 $891 $792 $693

1/3 Pg $705 $635 $564 $494

1/4 Pg $560 $504 $448 $392

1/6 Pg $430 $387 $344 $301

Color: Full & 1/2 $400, 1/3, 1/4 & 1/6 $150 free color with 1-year contract

Greenville, SC 1x 3x 6x 12x

Full Pg $1830 $1650 $1465 $1250

1/2 Pg $990 $895 $795 $660

1/3 Pg $705 $630 $555 $505

1/4 Pg $560 $505 $450 $400

1/6 Pg $430 $390 $345 $315

“...I pick one up for the sheer fact that it is potentially

the best magazine I have ever read.”

Melody Regino, Boston, MA

Lexington, KY 1x 3x 6x 12x

Full Pg $1900 $1710 $1505 $1324

1/2 Pg $1025 $930 $840 $750

1/3 Pg $730 $675 $625 $560

1/4 Pg $585 $540 $500 $455

1/6 Pg $450 $425 $395 $360

Color: Full & 1/2, $400; 1/3,1/4 & 1/6 $200

Augusta[ 706.828.3373 ]725 Broad St.Augusta, GA 30907

Charleston[ 843.958.0028 ]7 Radcliffe St., Ste. 302Charleston, SC 29403

Charlotte[ 704.334.4100 ]309 E. Moorehead St.Ste. 50Charlotte, NC 28203

Columbia[ 803.748.8020 ]3109 Devine St.Columbia, SC 29205

Greensboro[ 336.373.7376 ]200 E. Market St. Greensboro, NC 27401

Greenville[ 864.357.3669 ]650 E. Washington St.Greenville, SC 29601

Jacksonville[ 904.366.6206 ]1 Riverside Ave.Jacksonville, FL 32202

Knoxville[ 865.342.6708 ]P.O. Box 59038Knoxville, TN 37950

Lexington[ 859.231.3402 ]100 Midland Ave.Lexington, KY 40508

Memphis[ 901.521.1928 ]495 Union Ave.Memphis, TN 38103

Raleigh[ 919.836.5654 ]215 S McDowell St.Raleigh, NC 27601

Richmond[ 804.649.6658 ]333 E. Franklin St., Ste. 300Richmond, VA 23219

Savannah/Hilton Head[ 912.525.0742 ]1375 Chatham Pkwy.Savannah, GA 31405

Winston-Salem[ 336.727.7387 ]418 N. Marshall St.Winston-Salem NC 27101

skirt! Offices


Augusta[ 706.828.3373 ]725 Broad St.Augusta, GA 30907

Charleston[ 843.958.0028 ]7 Radcliffe St., Ste. 302Charleston, SC 29403

Charlotte[ 704.334.4100 ]309 E. Moorehead St.Ste. 50Charlotte, NC 28203

Columbia[ 803.748.8020 ]3109 Devine St.Columbia, SC 29205

Greensboro[ 336.373.7376 ]200 E. Market St. Greensboro, NC 27401

Greenville[ 864.357.3669 ]650 E. Washington St.Greenville, SC 29601

Jacksonville[ 904.366.6206 ]1 Riverside Ave.Jacksonville, FL 32202

Knoxville[ 865.342.6708 ]P.O. Box 59038Knoxville, TN 37950

Lexington[ 859.231.3402 ]100 Midland Ave.Lexington, KY 40508

Memphis[ 901.521.1928 ]495 Union Ave.Memphis, TN 38103

Raleigh[ 919.836.5654 ]215 S McDowell St.Raleigh, NC 27601

Richmond[ 804.649.6658 ]333 E. Franklin St., Ste. 300Richmond, VA 23219

Savannah/Hilton Head[ 912.525.0742 ]1375 Chatham Pkwy.Savannah, GA 31405

Winston-Salem[ 336.727.7387 ]418 N. Marshall St.Winston-Salem NC 27101

skirt! Offices

All Market Advertising Rates Cont.

Discounts are available when you advertise in 2 or more markets. Please ask your representative for discounted rates.

Winston-Salem, NC 1x 3x 6x 12x

Full Pg $1920 $1730 $1540 $1345

1/2 Pg $1040 $935 $830 $730

1/3 Pg $740 $665 $595 $520

1/4 Pg $590 $530 $470 $410

1/6 Pg $450 $410 $360 $315

Color: Full $400, 1/3 $200, 1/2 & 1/4 $150

Memphis, TN 1x 3x 6x 12x

Full Page $2550 $2295 $2040 $1785

1/2 Pg $1542 $1388 $1234 $1079

1/3 Pg $1221 $1099 $977 $855

1/4 Pg $921 $829 $737 $645

1/6 Pg $664 $598 $531 $465


Raleigh, NC 1x 3x 6x 12x

Full Pg $2000 $1800 $1600 $1400

1/2 Pg $1250 $1130 $1000 $880

1/3 Pg $833 $750 $670 $590

1/4 Pg $625 $570 $500 $440

1/6 Pg $417 $380 $340 $300


Richmond, VA 1x 3x 6x 12x

Full Pg $2510 $2305 $2060 $1730

1/2 Pg $1535 $1425 $1265 $1075

1/3 Pg $1205 $1125 $985 $825

1/4 Pg $875 $810 $720 $605

1/6 Pg $690 $640 $565 $465

Color included except for 1x contracts.

Savannah, GA • Hilton Head, SC 1x 3x 6x 12x

Full Pg $1625 $1500 $1365 $1200

1/2 Pg $1020 $950 $875 $750

1/3 Pg $625 $575 $520 $480

1/4 Pg $520 $480 $440 $400

1/6 Pg $400 $375 $350 $300



www.skirt.com

Where style meets substance.

To learn more about skirt!’s business model and content licensing opportunities please contact:

Bryce Cockerham | 706-823-3262

[email protected]

skirt!® media kit 2010

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