skoda cake car advert
TRANSCRIPT
![Page 1: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/1.jpg)
Case Study
Skoda Cake Advert 2007
Charlie Hall
![Page 2: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/2.jpg)
• In 2007 Skoda released a new car into their car
range which was named the 'Fabia'. The advert was
well known in a print version and a televised video
advert. The advert features a team of bakers
creating a full scale size version of the new car.
![Page 3: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/3.jpg)
• Codes:
• In the print ad there are some advertising codes
used. The typography used looks soft and curvy and
invites the viewer into the image. Also the colour of
the cake car is relevant as the colour orange stands
out and people will remember the vivid colour and
pass on what they have seen.
![Page 4: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/4.jpg)
Print Advert
![Page 5: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/5.jpg)
![Page 6: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/6.jpg)
• I think that the advert can be put into the category of
photographic adverts as the main focus of the
advert is the photography. The advert says that the
new fabia will be full of lovely stuff as this is what the
slogan says. These words entice the viewer to think
more about the new model and then want to find out
what lovely things will be inside the car.
![Page 7: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/7.jpg)
• The advert is 1:10 (70 seconds). The advert
shows everyone involved helping out with the
baking and assembling of the car and it looks like
everyone is taking care when building the model.
![Page 8: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/8.jpg)
• There is a play on words in the print and video
advert as the ad says the car is made from lovely
stuff. This means that the car is made from cake in
the adverts but it also means that the car will be full
of lovely things such as leather seating, air
conditioning and high quality materials.
![Page 9: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/9.jpg)
Creation of the Scale
Cake
![Page 10: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/10.jpg)
![Page 11: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/11.jpg)
![Page 12: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/12.jpg)
Who made the Advert?
![Page 13: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/13.jpg)
![Page 14: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/14.jpg)
![Page 15: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/15.jpg)
Location
![Page 16: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/16.jpg)
Research from an Audience about the Print
Advert
![Page 17: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/17.jpg)
Legal & Ethical Issues
![Page 18: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/18.jpg)
• In the advert the car is represented as having been
full of lovely things which will make the viewer think
in their mind about what will be in the car.
For example the viewer could be thinking about
what the seats and in car entertainment will be like.
![Page 19: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/19.jpg)
![Page 20: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/20.jpg)
• There doesn't seem to be any obvious legal issues
with the ad as there is a variety of different people
features in the ad. For example there are people of
different races and cultures. I don't think that the
ASA will get anyone complain about this ad
as everything is in order with it.
![Page 21: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/21.jpg)
Role of relevant regulatory
bodies:
![Page 22: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/22.jpg)
Comparison of two adverts
![Page 23: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/23.jpg)
![Page 24: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/24.jpg)
Where was the Skoda Cake
Advert Distributed?
![Page 25: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/25.jpg)
• The advert was printed in some well known
newspapers in the UK. The newspapers it was
printed in were 'The Mail' and 'The Sun'. The advert
also made it onto the front page of a Czech
newspaper.
![Page 26: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/26.jpg)
• The advert was aimed at people over the age of 35
and was a nationwide campaign. People all over the
UK were purchasing the Mail and Sun newspapers
and were viewing the advert.
![Page 27: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/27.jpg)
Costing's to Print the
advert in the Papers:
![Page 28: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/28.jpg)
• The Sun newspaper offers two different sizes to
print in the paper. They offer a 17x4 advert which
costs £4,250 per week. They also offer a whole
page option which costs £8,000 per week.
![Page 29: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/29.jpg)
![Page 30: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/30.jpg)
The Mail Newspaper
![Page 31: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/31.jpg)
![Page 32: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/32.jpg)
Social Media Presence:
![Page 33: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/33.jpg)
• The campaigns advert video was also shown on
Youtube before the viewers video fully loaded
which received over 700,000 views and was also
promoted via Facebook on the Facebook timelines.
After people sore the advert on Facebook they
began to search the advert online via search engine
Google and the advert received over 150,000
searches.
![Page 34: Skoda Cake Car Advert](https://reader035.vdocument.in/reader035/viewer/2022062514/55a682881a28ab48498b4620/html5/thumbnails/34.jpg)
Was the advert successful?