SKURA SFXInstallation & User Guide

Version 4.2

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Chapter 1

SFX AnalytiXPremium Edition

This chapter contains a general user guide for the SFX AnalytiX Premium Edition intended for end users of this application.

Notice

Copyright © 2013, Skura Corporation

The contents of this document are confidential and proprietary to Skura Corporation.

All rights reserved. No part of this work may be reproduced or transmitted in any form by

any means, electronic or mechanical, including photocopying and recording, or by any

information retrieval system, except as expressly permitted, in writing, by Skura Corporation.

Section 1

SKURA SFX AnalytiX is a game changing analytics solution that will give you real-time insight and reporting to ensure you truly understand how your content is working for you.

SFX AnalytiX Premium Edition

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Real-Time Content Analytics: watch in real-time how your brand is being represented in any geographical location.

Implicit Data Tracking: instantly analyze or extract user data using SFX AnalytiX with our multi-view dashboards.

Easy To Use UI: Intuitive UI to put SFX AnalytiX in the forefront of analytics user-experience design.

Top Level Reporting: new dashboard-style reports show all the top level data in one glance - perfect for Senior Management.

Advanced Segmentation: identify & analyze the content and sales personnel who are truly valuable to your brand in real-time!

It Just Works!: no army of personnel/consultants to get you up and running with the analytics you need to run your business.

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SFX AnalytiX Login Screen

Enter your assigned User and Password credentials to access SFX AnalytiX

Section 2

Key Performance Indicator (KPI) Comparison

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Key Performance Indicators include:

Selectable calendar to analyze KPI metrics.

Calls & Scene views - the calls, scene views, and location views per call show the number of calls, the number of scene views, and the number of locations over time during the date range.

To compare two date ranges, select the "Compare to dates" on the right Calendar tab.

Engagement Metrics - Call Time on content shows average time of a customer session per chosen date range.

Contacts - Number of contacts identifies the number of contacts detailed during the chosen date range.

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ALTERNATE VIEW

Graphical alternate view of KPI comparison.

Change view here

Section 3

MAP view

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MAP VIEW

Map alternate view of sales call details

Select the date range to visually view the calls in a map. Quarter / Month / Date

Map or Satellite toggle views

Zoom in and out on the map by dragging the slider

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Zoom in on a call zone

Click on the RED call circle to access a quick view of the sales call details.

Number of sales calls at that location (click arrow to view additional calls)

Sales Rep ID

Location

Contact the was detailed

Call date and time

Scene views

Call Duration

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Google Street View of the call location

Drag this map icon

to the map to identify the call location from the google street view library

Section 4

Sales Rep Performance

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Sales Rep IDSelectable the Date Range

(Quarter / Month / Date)

Access REP view

Number of Calls Total Scene views Call duration City & Locations

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Sales Rep Detailed Metric

Click on the Sales Reps ID for the expanded view

Call Time & Date City Contact Calls SceneViews Call Duration

Export Report

Content per Call Details

Click on the Call Time for the expanded view of the content that was presented during the call. Total views and Content display duration.

Section 5

Content Performance

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Access CONTENT view

Content IDSelectable the Date Range

(Quarter / Month / Date)Number of Calls

Total Scene viewsContent View duration

Scene views per day

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Content Metrics Deep Dive

Click on the Content ID that you would like to view details on

Sales Reps who have used the content

Contact that was presented the content

Total calls by Sales Rep the content was used

Scene views

Call Duration Export Report