Sky DeutschlandInnovation as a driver

of pay-TV

take-upOliver Lewis -

Vice

President

Strategy

Trailer

The Dark Knight Rises ©

2012 Warner Bros. Entertainment Inc.

An overview

•

3.363m subscribers (end of the year 2012)

•

Exclusive broadcasting rights: live football, live sports, films, series and the best entertainment

•

More than 70 channels

•

Market-leading HD offering with 64 HD channels, more to come

•

Differentiation through innovation –

Sky+, Sky Anytime, Sky Go, Sky 3D

•

Sky content available via satellite, cable, internet, mobile devices and IPTV* with access to almost every household in Germany and Austria* from summer 2013

3

4

Exciting

innovations

• Source: IHS Screen Digest January 2012 ©

IHS.

Number

of TV households

(in million)

Number

of HDTV households

(in million)

TV and HDTV households* (Germany and Austria)

TV viewing

time in Germany**(in minutes

per day)

Promising

market

** Source: AGF/GfK Fernsehforschung TV Scope, Fernsehpanel

(D+EU), 2007-2012. 5

Media Usage 14+ year olds vs. 14-29 year olds

The internet usage of the 14-29 year olds has overtaken their television minutes-per-day usage in 2012.

Sources: ARD/ZDF – Long-Term-Survey Mass Communication 1964-2010, *ARD/ZDF-Onlinestudien 2004-2012

media usage

total market

14 years+ media usage

total market

14-29 year

oldsminutes/day minutes/day

6

0

50

100

150

200

250

300

1964 1970 1974 1980 1985 1990 1995 2000 2005 2010 2012*

TV Radio Internet Sound Recording media

0

50

100

150

200

250

300

1964 1970 1974 1980 1985 1990 1995 2000 2005 2010 2012*

TV Radio Internet Sound Recording media

RecordUp to 600 hours

of programmes

with

the

new

2 TB HDD

Germany and Austria`s

largest on demand libraryRecord from over 6,000 hours of programming every day

PlayWatch what you want when you want

Enjoy SD, HD and 3D from your Sky+ box

Live Pause Pause

live TV, rewind and play it when it suits you

Record

Watch one programme

and record another simultaneously

Series Link

Automatically record every episode of your favourite

series

Archive

Your own personal library full of your favourite

programmes

7

Sky+ Product

Highlights

Sky AnytimeYour favourite

Sky programmes

on demand

FreeSky Anytime service is free with your subscription

No internet connection needed

No waiting

Sky GuideSimple and intuitive navigation of Sky’s great content

Sky SelectAvailable on demand an Sky Anytime

Number of VoD

titles available on Sky Anytime every year

8

SkyGo

„Entertainment Everywhere“

9

Sky Go

•

33.3m customer sessions in 2012

•

The leading over-the-top (OTT) pay-TV service in

Germany and Austria

•

Exclusive selection of blockbuster movies, all of Sky’s

live sport HD channels and top series, all accessible

on-demand

•

Mood based search function

•

Multitasking functions (e.g. Social Media integration)

•

Sky Go sports datacenter

•

New Kids’

zone

10

Kids’

zone on Sky Go

• More than 100 programs, constantly updated

•

Unique

child-oriented

user

interface

•

Editorially

selected, age-appropriate

programs

•

“kids lock functionality”

11

Extensions

2012:Social

Integration iPad

12

Extensions 2012: SSN HD Datacenter

on SkyGo

13

•

Sky Guide on companion devices, integrated into SkyGo

on skygo.sky.de, SkyGo

app for iPad

and iPhone

•

One-touch remote recording for linear events for all sky+ (PVR) customers

•

One-touch select (PPV) ordering

•

Consolidation of linear and on demand experience

•

Integration of Sky highlights as well as TVD editorial highlights and ratings

•

Social “check in“

and Facebook

open graph integration

•

Your personal watchlist, including reminders, fully shareable

14

Less Time Searching –

More Time Watching

A new approach for a “TV Guide”

in digital

15

Key metrics

Total subscribers Net growth(in ‘000)(in ‘000)

16

Ultra HD

•

Ultra HD/ 4K = four times sharper than Full HD

Brilliant colours, higher contrasts, more realistic TV picture

•

Sky first tested 4K during the match „FC Bayern München“

vs. „Borussia

Dortmund“

in Dec 2012

•

Great sports provided in great pictures

•

Solid proof for Sky leadership in innovations in television

17

Ultra HD

„We drive and enhance this evolution in order to be part of the next TV revolution and to provide the best possible entertainment experience to our customers.“

Brian Sullivan, CEO Sky Deutschland

Sky DeutschlandInnovation as a driver

of pay-TV

take-upOliver Lewis -

Vice

President

Strategy