skyhook the business challenges to indoor location
TRANSCRIPT
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Skyhook
The Business Challenges to Indoor Location
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Skyhook
General purpose ubiquitous location platform
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Current State of Indoor
• Broad location acceptance across mainstream users
• Ultra precision in select venues
• Over-selling• Venue resistance
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Corporate Campus
• Asd
• Proprietary nature of AP locations and network• Corporate liability concerns• Costs to survey
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Best Buy
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Simon Properties
• Locked into a single technology vendor
• Need solution to work across all devices
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Business Impediments
• Time and cost of detailed site survey
• Maintenance of data (and hardware)
• No control over data• Education
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Industry Proposal
Goals1. Put venue owners in control
2. Encourage widespread adoption of indoor technologies by eliminating business concerns
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Accuracy not the Focus
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Indoor Positioning Standard
• IETF Geographic Location/Privacy Working Group
• Signal survey data format– Covers all forms of data collection– Manual submission and detailed site survey– Flexible for all current and future signal types and
reference models
• Data Ownership
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Data Ownership
• Digital rights or copyright provisions• 3 basic levels to data license
– Time based– Cost– General purpose or app specific
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Property Owners
1. Scan
2. Protect
3. Publish
Best Buy example– Submits known location of
APs– Places 1yr no-fee license
provisions on usage– Publishes to major location
platforms– After 1yr, data is
automatically removed
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Syndication Example
APLocations
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Skyhook