skyrise miami is a 1,000 foot high vertical observation...
TRANSCRIPT
SkyRise Miami is a 1,000 foot high Vertical
Entertainment Center located at the
epicenter of Downtown Miami incorporating
observation galleries, extreme activities,
banqueting and VIP services, music venues
and a mix of family and adrenaline
attractions at breathtaking heights and with
spectacular vistas. It is an urban destination
incorporating architectural beauty,
technology and fun all within a minimal
footprint which itself becomes the iconic
skyscraper symbol of 21st century Miami.
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INDUSTRY DATA: AMUSEMENT/THEME PARKS
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Amusement/Theme Park Industry
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NORTH AMERICA
• 14 billion dollar market
• 375 million annual visitors
• 400 parks and attractions
• Top 10 amusement/theme parks accounted for 138
million visitors
• Top 20 amusement/theme parks have seen 17%
attendance growth in the past decade
Source: IAAPA
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Top 10 Amusement/Theme Park Groups Worldwide
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Rank Group Name % change
2014 2013
1 Walt Disney Attractions 1.3% 134,330,000 132,549,000
2 Merlin Entertainment Group
5.0% 62,800,000 59,800,000
3 Universal Parks and Resorts
10.4% 40,152,000 36,360,000
4 OCT Parks China 6.3% 27,990,000 26,320,000
5 Six Flags Inc. -1.8% 25,638,000 26,100,000
6 Cedar Fair Entertainment Company
-0.9% 23,305,000 23,519,000
7 Seaworld Parks and Entertainment
-4.3% 22,399,000 23,400,000
8 Parques Reunidos -14.6% 22,206,000 26,017,000
9 Chimelong Group (New) 59.9% 18,659,000 11,672,000
10 Songchen Worldwide (New)
103.6% 14,560,000 7,150,000
TOTAL 5.1% 392,039,000 372,887,000
5.1% Top 10 theme park groups worldwide attendance growth 2013-14
392m Top 10 theme park groups worldwide attendance 2014
372.9m Top 10 theme park groups worldwide attendance 2013
Source: AECOM
Top 20 Largest Amusement/Theme Parks North America
110,000,000
115,000,000
120,000,000
125,000,000
130,000,000
135,000,000
140,000,000
2008 2009 2010 2011 2012 2013 2014
Attendance
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Source: AECOM
Top 8 Amusement/Theme Park Groups
-
50,000,000
100,000,000
150,000,000
200,000,000
250,000,000
300,000,000
350,000,000
400,000,000
2008 2009 2010 2011 2012 2013 2014
Worldwide Attendance
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Source: AECOM
45 Largest Amusement/Theme Parks Worldwide
220,000,000
230,000,000
240,000,000
250,000,000
260,000,000
270,000,000
280,000,000
290,000,000
300,000,000
2010 2011 2012 2013 2014
Attendance
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Source: AECOM
FLORIDA: #1 TOURIST DESTINATION IN THE WORLD
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FLORIDA
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5 of the top 10 world attractions
7 of the top 10 US attractions
98.9 million total visitors in 2014
127 million projected visitors by 2020
15.7million international visitors in 2014
$82 billion spent in 2014
FLORIDA
Florida has visitors from 187 countries
Source: Visit Florida
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FLORIDA VISITORS
11.10 12.60 13.90 15.40 15.70
71.20 74.70 77.60
78.80
83.20
0.00
20.00
40.00
60.00
80.00
100.00
120.00
2010 2011 2012 2013 2014
Millo
nes
Domestic International
82.3 87.3
91.5 94.1 98.9
Total
Source: Visit Florida
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FLORIDA VISITOR SPENDING
Visitors typically spend more when visiting Florida than other U.S destinations. Visitors to Florida spend 18 percent more than the average domestic traveler.
This is because Florida attracts more affluent visitors: • The average household income of
Florida visitors reached a record high in 2013, with nearly a quarter of Florida visitors earning more than $150,000.
2011 2012 2013
+$100,000 38% 39% 45%
Source: Visit Florida
SOUTH FLORIDA Miami-Dade & Broward Counties
4.53 million residents in 2014 – Miami-Dade: – Broward:
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28.9 million overnight visitors in 2014 - Miami-Dade: - Broward: 14.6 million
14.3 million
2.66 million
1.87 million
Port Miami - No 1 in the world:
Port Everglades – No 2 in the world:
5 million cruise passengers
4 million cruise passengers
Source: Greater Miami and Greater Ft. Lauderdale Visitor & Convention Bureau; US Census Bureau; Port Miami and Port Everglades.
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VISITOR STATISTICS - 2014
MIAMI - DADE BROWARD TOTAL
Hotel Rooms 50,000 34,000 84,000
Hotel Occupancy Rate 78.30% 78.80% 78.50%
Overnight Visitors - Total
14,563,200 14,300,000 28,863,200
Overnight Visitors – International
7,260,000 3,300,000 10,560,000
Overnight Visitors - Domestic
7,303,000 11,000,000 18,303,000
Airline Passengers - Total
20,686,000 12,321,000 33,007,000
Airline Passengers – International
10,248,000 2,345,000 12,593,000
Airline Passengers - Domestic
10,439,000 9,975,000 20,414,000
Cruise Ship Passengers 5,000,000 4,000,000 9,000,000
Source: Greater Ft. Lauderdale Visitor & Convention Bureau Greater Miami Visitor & Convention Bureau
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HOTEL OCCUPANCY RATE 2014
78.8% 78.3%
69.7% 64.4%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Broward Miami - Dade Florida US
Source: Visit Florida; Greater Miami Visitor & Convention Bureau; Greater Ft. Lauderdale Visitor & Convention Bureau
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THE KNIGHT FRANK GLOBAL CITIES The Knight Frank Global Cities Survey keeps track of which cities are of most importance to the world’s wealthiest people. It ranks cities based on four factors: economic activity, quality of life, knowledge and influence, and political power. It also takes into account the number of Ultra High Net Worth Individuals who call each city home. MIAMI IS ONE OF ONLY TWO CITIES IN NORTH AMERICA TO MAKE THIS LIST.
Miami is a diverse city:
• 2.66 million residents • Representing 127 countries
• Speaking 80 languages
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MIAMI
MIAMI is the 2nd most visited city in the U.S. by overseas travelers
1. New York 2. Miami 3. Los Angeles
Source: US National Travel & Tourism Office
Miami’s population grew 6,149% from 1920 to 2014
42,700
935,094
1,937,094
2,257,362
2,662,874
MIAMI POPULATION GROWTH
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000 0
6,149% Growth
1920 1960 1990 2000 2014
SKYRISE MIAMI AT THE EPICENTER OF THE NEW MIAMI
BAYFRONT PARK
BAYSIDE MARKETPLACE
MIAMI DADE COLLEGE
FUTURE LOCATION OF ALL ABOARD FLORIDA
ORLANDO-TO-MIAMI TRAIN STATION
FUTURE LOCATION OF MIAMI WORLD CENTER
FUTURE LOCATION OF ONE-THOUSAND
MUSEUM
AMERICAN AIRLINES ARENA
ADRIENNE ARSHT CENTER
FUTURE LOCATION OF MIAMI SCIENCE MUSEUM
PORT MIAMI
PEREZ ART MUSEUM MIAMI
BAYSIDE MARKETPLACE
PORT MIAMI CRUISE CAPITAL OF THE WORLD
AMERICAN AIRLINES ARENA HOME OF THE MIAMI HEAT
ADRIENNE ARSHT CENTER FOR THE PERFORMING ARTS
23 MILLION ANNUAL VISITORS
5 MILLION ANNUAL VISITORS
3 MILLION ANNUAL VISITORS
500,000 ANNUAL VISITORS
PÉREZ ART MUSEUM MIAMI 200,000 PROJECTED ANNUAL VISITORS
MIAMI SCIENCE MUSEUM 550,000 PROJECTED ANNUAL VISITORS
BAYFRONT PARK
MIAMI DADE COLLEGE
ALL ABOARD FLORIDA
500,000 ANNUAL VISITORS
30,000 STUDENTS
MIAMI BEACH & SOUTH BEACH
5 MILLION PROJECTED ANNUAL USERS
MILLIONS OF ANNUAL VISITORS
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DOWNTOWN MIAMI Quick Facts: • 220,000 people working • 80,750 people living • 7,000 hotel rooms • 350 restaurants
Venues: • American Airlines Arena
- Top 10 venue for annual ticket sales - Top 5 venue for Latin entertainment
• Bayfront Park • Museum Park
Education: • Miami Dade College • New World School of the Arts
Museums: • Miami Science Museum • Miami Childrens Museum • MDC Museum of Art & Design • Pérez Art Museum • History Miami
Art & Culture: • Adrienne Arsht Center for the
Performing Arts • Gusman Center for the Performing Arts • Klipsch Amphitheater
ACCESIBILITY TO SKYRISE MIAMI
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MIAMI: A WORLD CLASS CITY FOR INTERNATIONAL EVENTS
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LOCATED WITHIN BAYSIDE MARKETPLACE
• 99 year lease
• 140 stores, shops and restaurants
• 120 slip marina
Over 23 Million Annual Visitors
“Bayside Marketplace is recognized nationally as a must see destination and is the number one most visited tourist attraction in Miami “ *
Bayside Parking Garages
Marina
Bayside
*General Growth Properties
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MAJOR EVENTS IN DOWNTOWN MIAMI
BAYFRONT PARK TOTAL EVENT ATTENDANCE IN 2014: 548,222
Bayfront Park’s New Year’s Eve Celebration • Attendance: 150,000 Ultra Music Festival • Attendance: 147,990
America’s Birthday Bash (4th of July) • Attendance: 70,000 Corporate Run • Attendance: 30,000 Miami Marathon • Attendance: 25,000
Race for the Cure • Attendance: 20,000
Iron Man • Attendance: 18,000 Other Events: Farmer’s Market, Yoga Classes, Concerts
Source: Bayfront Park Trust
AMERICAN AIRLINES ARENA A 20,000-seat multipurpose entertainment arena located on Biscayne Bay. This waterfront jewel is one of the nation's premier sports and entertainment facilities and is home to the 2006, 2012 and 2013 NBA champion Miami HEAT, concerts, family shows and special events. TOTAL ANNUAL VISITORS: 3 MILLION
• NBA HEAT Games: some of the most nationally televised games in the NBA
• Concerts including artists such as: Madonna, Katy Perry, Demi Lovato, Sam Smith, U2, Coldplay, among others
• Premios Tu Mundo (Telemundo Awards) Reach: 4.12 Million TV Audience • Billboard Latin Music Awards: Nationally televised • Other popular events: Disney On Ice, WWE
Smackdown, comedy shows, among others
MAJOR EVENTS IN DOWNTOWN MIAMI
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OTHER MAJOR EVENTS IN MIAMI
• Miami International Boat Show Attendance: 96,000 visitors from around the globe • Miami Art Week (Art Basel & Art Miami) Attendance: 75,000 (50,000 visitors from around the globe) • South Beach Food & Wine Festival: Nationally
televised Attendance: 60,000 • Redbull Flugtag • World Golf Championship - Cadillac Championship:
Nationally televised • Miami Open - Tennis Tournament: Nationally televised • NASCAR Homestead-Miami Speedway: Nationally
televised
• Super Bowl (Likely for 2020 or 2021)
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SKYRISE MIAMI: A 21ST CENTURY VERTICAL ENTERTAINMENT CENTER
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20th Century Theme Park
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21th Century Theme Park
MAIN ENTRY AND RETAIL
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Retail Space
Main Entrance
Valet Parking
Upper Terrace Cafe
VIP Entrance
SKYRISE MIAMI: LOWER LEVELS
31 *useable square feet
SKYRISE MIAMI: UPPER LEVELS
32 *useable square feet
MAIN INDOOR AND OUTDOOR OBSERVATION DECKS
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PREMIUM OBSERVATION DECK AND SKY LOUNGE
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40 MILE VIEW
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SKYRISE MIAMI ATTRACTIONS
SKY PLUNGE Sky Plunge can be described as base-jumping using a sophisticated bungee-like safety system by which jumpers are attached to a high-speed controlled-descent wire.
SKYRISE FLYING THEATER The dream of flying comes to life in our motion-based simulator. That only starts to explain the thrill of flight that theater-goers will enjoy in the SkyRise Flying Theater. Similar to Soarin’® at Disney World’s® Epcot®, the SkyRise Flying Theater will make dreams a reality.
SKYDROP Just like parachuting out of an airplane, riders will experience the thrill of free fall followed by the jolt of extremely rapid deceleration. SkyRise Drop Miami is destined to become one of the most exciting rides in the world.
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SKY PLUNGE
• 486 Ft. Thrill Ride
• Only Plunge in the
World Inside a
Building
• Reaching Speeds of
55 MPH
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SKYDROP
• 590 Ft. Drop • Fastest/Longest Drop in the
World • 12 Passengers • 95 MPH Speed
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SKYRISE FLYING THEATRE
• Capacity 72 Riders
• 6 Minutes Duration
• Movie will Feature
the Best Views of
South Florida and
Miami
• Same Manufacturer
as Soarin® at Disney
World’s® Epcot®
and Disneyland®.
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Flying Wind Tunnel
Virtual Reality
Kids Zone
Light Show
Boat Tours
3-D Elevator
4D Interactive Experience
Music Amphitheatre
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SkyWalk
Sky Climb
Climb to the Top
Dark Ride
OTHER ATTRACTIONS UNDER CONSIDERATION
SKYRISE MIAMI AMENITIES
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Special Events
Corporate Events
Retail Kiosks
BayWalk
VIP/ SkyPass
Food & Beverage Kiosks
Valet Parking
Retail
Food & Beverage Venues
TOP FIVE AMUSEMENT/THEME ATTRACTIONS IN FLORIDA
907 Acres
WALT DISNEY WORLD ORLANDO
UNIVERSAL ORLANDO
SEAWORLD ORLANDO
BUSCH GARDENS TAMPA
SKYRISE MIAMI
235 Acres
200 Acres
335 Acres
1.85 Acres
MILLIONS OF VISITOR PER YEAR
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OBSERVATION TOWERS: A PROVEN BUSINESS MODEL
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ATTENDANCE COMPARISON
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TOWER LOCATION TOWER ATTENDANCE
Eiffel Tower Paris, France 6,980,000
Tokyo Skytree Tokyo, Japan 6,190,000
Empire State Building New York, New York 4,300,000
Statue of Liberty New York, New York 3,750,000
Oriental Pearl Tower Shanghai, China 3,000,000
Top of the Rock New York, New York 2,500,000
Canton Tower Guangzhou, China 2,000,000
Stratosphere Las Vegas, Nevada 2,000,000
Burj Khalifa Dubai, United Arab Emirates 1,870,000
Willis Tower Chicago, Illinois 1,500,000
CN (Canada National) Tower Toronto, Canada 1,380,000
Space Needle Seattle, Washington 1,300,000
The Shard London, England 1,000,000
Gateway Arch St. Louis, Missouri 1,000,000
Source: CSL
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ONE WORLD TRADE CENTER
One World Observatory
• Amenities • Indoor Observation Deck (102nd Floor) • Dining & Gift Shop (101ST Floor) • Special Events Venue (100th Floor)
• Winning Bid: Legends Hospitality Group (NY Yankees/Dallas Cowboys)
• Rent- $875 million/15 year lease • $60 million per year
• 3.8 million projected annual visitors
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EMPIRE STATE BUILDING
2014 2013 2012 2011
Attendance 4.3 MM 4.3 MM 4.186 MM 4.05 MM
Revenues $111.5 MM $101.8 MM $ 91.9 MM $ 80.6 MM
Indoor and Outdoor Observation Decks
Source- 10K (12-31-14) Empire State Realty Trust
• 2014 Revenues – 111.5MM
• 9.5% increase 2014 over 2013
REVENUE STREAM SOURCE COMPARISON
Empire State Building • Observation Decks
(indoor and outdoor) • Retail
One World Trade Center
• Observation Deck (indoor) • Event space • Dining • Retail
SkyRise Miami
• 5 Observation Decks (indoor and outdoor)
• Dining • Event space • Retail
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PLUS • Naming Rights • Sky Lounge • SkyRise Theatre • SkyPlunge • SkyDrop • Interactive Exhibit • Conference Center • Ballroom-Banquet
Facilities • Broadcasting Facilities • Valet Parking • Additional Attractions
JUNE 2014 SEPT 2014 MID 2016 2019
Pilling Work Commenced
Commenced Site Preparation
Commence Foundation
OPENING
TIMELINE
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UNPARALLELED COMMUNITY SUPPORT
“69% Voter approval “ – Miami Herald
