sla organizational loyalty webinar
DESCRIPTION
SLA Organizational Loyalty Webinar. James King [email protected]. February 27 , 2014. History of Effort. Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit May 2011 – Call for Loyalty Project Chapter Proposals June 2011 – Chapters selected and loyalty survey results posted - PowerPoint PPT PresentationTRANSCRIPT
HISTORY OF EFFORT
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Jan. 2010 – James Kane ‘rocks’ SLA Leadership Summit
May 2011 – Call for Loyalty Project Chapter ProposalsJune 2011 – Chapters selected and loyalty survey results posted
Aug. 2011 – Jim started working with each chapter individuallyDec. 2011 – All six chapters meet virtually for first time
2012-2013 – Chapters work on five focus areas & Jim Kane builds Field Guide
Jan. 2014 – Loyalty Field Guide posted to web site
LOYALTY PROJECT TEAM MEMBERS
FLORIDA/CARIBBEAN - Dee Baldwin, Joy Banks, Liz Bumgarner
MARYLAND - Ashley Conaway, Annette Haldeman, Cindy Sheffield, Diane White
MINNESOTA – Molly Dinneen, Dru Frykberg, Karen Mackey, Rachel Wangerin
ROCKY MOUNTAIN – Julie Cavender, Recca Larson, Jason Youngstrom
SOUTHERN CALIFORNIA – Robin Dodge, Drea Douglas, Bill Lee
WASHINGTON, DC CHAPTER – Lois Ireland, Marie Kaddell, James King, Victor Monte, Mary Talley, Chris Vestal
James Kane - http://jameskane.com/3
WHY LOYALTY?
WHY LOYALTY?
Three Simple Questions:
Do you make my life safer?
Do you make my life easier?
Do you make my life better?
STAGES OF LOYALTY
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IDEAL LOYALTY DISTRIBUTION
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SLA’S LOYALTY DISTRIBUTION
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BENEFITS OF LOYALTY Increased engagement/participation
as a leader, volunteer, and/or contributor to events/activities
Forgiveness for mistakes and missteps made by the
organization and individuals Advocacy
to peers, employers, stakeholders, media Retention
of membership
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LOYALTY COMPONENTS
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PROJECT FOCUS AREAS
PROJECT FOCUS AREAS Community Engagement – Southern
California
Leadership - Minnesota
Member Relations – Rocky Mountain
Remote Member Engagement – Florida and Caribbean
Sponsor Relations – Maryland and Washington, DC
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COMMUNITY ENGAGEMENT – SOCAL
How do we broaden our appeal beyond librarians?
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Actively look for opportunities
Identify natural overlap areas
Start with Library and iSchools
Partner with related regional associations
LEADERSHIP - MINNESOTA
How do you continue to develop leaders while also protecting from burnout?
Burnout Mitigation
Recognition of Past Leaders
Restructuring
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MEMBER RELATIONS – ROCKY MTN
For a better Member experience, how do we get to know our members better?
Exploring CRM Work with HQ Add fun to board intros Personal Outreach to Members Experiment with events
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REMOTE MEMBERS - FLORIDA
How do you encourage engagement when members are spread so far?
Act regionally Get personal Patience
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SPONSOR RELATIONS – MD & DC
How do we foster vibrant and two-way relationships with current and potential
sponsors? Change mindset Created sponsorship tiers Eliminate Fundraising Chair Created Sponsorship Toolkit
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ORGANIZATIONAL LOYALTY
COMPONENTS
SENSE OF BELONGINGa strong sense of connectedness. SLA builds a sense of belonging through:
Recognizing Insight Proactive Inclusion Identity
SENSE OF PURPOSEmaking a difference. SLA builds a sense
of purpose through:
Vision Fellowship Commitment
SENSE OF TRUSTConfidence that the organization is
dependable. SLA builds and maintains trust in these ways:
Competency Character Consistency Capacity
RECOMMENDATIONS
NEXT STEPS
Question Everything
Start Small
Study the Organizational Loyalty Field Guide
Connect with one of the Loyalty Project chapters
Convert Membership Director to “Loyalty Czar”
Loyalty Czar training
MORE ON LOYALTY James Kane, author:
Twitter (@james_kane) Facebook (jameskane.loyalty)
SLA Loyalty: http://loyalty.sla.org/ James King - [email protected] SLA Loyalty Project List <[email protected]>