BA (Hons.) GRAPHIC DESIGN

Module Code: OUGD603

Module Title: Extended Practice

Brief Title: Slab (Collaboration with Adam Garbutt)

Grace Buckley

BRIEF

BACKGROUND

CONSIDERATIONS

MANDATORY REQUIREMENTS

TARGET AUDIENCE

TIME SCALE: 1 month

TONE OF VOICE

DELIVERABLES

LEVEL 6

Create the identity for a high-end chocolate and Ice Lolly shop and apply it across print and web.

Hotel Chocolat is a successful brand of high end chocolate shops, but doesnt have a frozen section. Slab is a proposal for both lollies and chocolate in limited production just for adults.

Submission boardsResearch on blogMust create at least three different flavours of chocolateCreate custom moulds to ensure unique products

Packaging for large bars and a collection of chocolateLollies with branded sticksShop mockupResponsive website mockupPaper bagPossibly business cards

Stock and finishingHow to present all of the finished outcomes for photographyHow to craft the packaging so that it is practical but luxurious

Adult chocolate and confection lovers who enjoy a good chunk of chocolate and sweet treats.

Luxurious and minimal