sleep well

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O U R V I S I O N We will continue to be recognised As a leading organisation in quality comfort products While practicing values of integrity, reliability, pro-activity & transparency To do business with a smile for customer delight And a commitment to society O U R Q U A L I T Y P O L I C Y "We are committed to provide complete Customer Satisfaction through Continual Improvement by Consistent Adherence to our Quality System and Standards."

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Page 1: Sleep Well

O U R         V I S I O N

We will continue to be recognised

As a leading organisation in quality comfort products

While practicing values of integrity, reliability, pro-activity & transparency

To do business with a smile for customer delight

And a commitment to society

O U R         Q U A L I T Y         P O L I C Y

"We are committed to provide complete

Customer Satisfaction through Continual

Improvement by Consistent Adherence

to our Quality System and Standards."

Our Milestones

Page 2: Sleep Well

 Year/Period  Milestones

 1972  Founded as a small unit by Mrs. Sheela Gautam, Chairperson.

 1985  Extended operations to NOIDA, a Satellite town of Delhi.

 Till 1991  Growth was slow but steady as Government of India controlled imports of raw material.

 1991  The first "state-of-the-art" Maxfoam plant was set up near Delhi.

 1993 onwards  Process of liberalization started in the country and Sheela Group began rapid expansion.

 1994  Acquisition of a full fledged plant near Delhi.

 1994  "Sleepwell" brand launched.

 1996 - 97  Two more units added - 1st at Silvassa, near Mumbai and 2nd at Hyderabad in Andhra Pradesh

 1997 - 98  Introduced Rubberized Coir products under "Starlite" Brand.

 1998 - 99  Tie - ups with Serta, US and Dunlopillo, UK for manufacturing mattresses.

 2001  Set - up India's largest P.U. Foam producing plant at Greater Noida.

 2001  Merged "Starlite" & "Sleepwell" brands to have all comfort products under one brand.

 2002  Expanded operations in North from a plant at Rajpura, Punjab.

 2003  Set - up a manufacturing unit at Sikkim.

 2004  Set - up a plant for production of Rubberized Coir in North India.

 2005  Acquired Polyurethane & Polystyrene business of Joyce, Australia

 2006  Entered into a Joint Venture with Woodbridge Group, Canada for manufacturing moulded P.U. Foam - Auto components.

Our AchievementsFounded in 1972, Sheela Foam Pvt. Ltd. an ISO 9001:2000 company, pioneered the manufacturing of P.U. Foam in India. Today, we are ranked amongst the top 5 manufacturers of Slabstock P.U. Foam in South East Asia with a footprint in India and Australia.

This has been achieved by our relentless focus on quality, innovation and continual improvement. Over the last 30 years we have made giant strides not only in manufacturing capabilities but also in our methods of testing & ensuring quality. 

In India, we have 10 manufacturing units using the state-of-the-art technology at strategic locations across the country. They serve a wide spectrum of customers in a fast and economical manner through a distribution network of over 70 distributors and 3000 dealers. A combination of manufacturing excellence and distribution network has enabled us to get over 40% of the Indian P.U. Foam market share.

In Australia we have 5 manufacturing units. These are located in five major cities i.e. Adelaide, Brisbane, Melbourne, Perth and Sydney which enables us to service the Australian market effectively.

Sheela Foam’s Sleepwell and Feather Foam brands are leading and most trusted names in home comfort products and industrial foam respectively in India. In Australia, the name of Joyce also signifies quality and is a reputed brand.

In addition to standard P.U. Foam, we manufacture a wide variety of Technical Foams i.e. Memory, Flame Retardant, High Resilience, Reticulated, etc.Rubberised coir pads manufactured by us are used in our comfort products and are also exported to various countries.

Page 3: Sleep Well

As a leader in the P.U. Foam industry in India, the corporate sights of Sheela Foam are set far beyond the borders of the country. Today, Sheela Foam is busy looking at issues from a global perspective - busy assimilating and amalgamating new opportunities for collaborations / partnerships and acquisitions worldwide; busy with the task of ushering for the country and the future generations, a quality of life they’d love to cherish; busy with a mission and a crusade.

And that’s something an industry leader, Sheela Foam is quite used to putting into practice.

Exports   Our Strengths

Sheela Foam's International Marketing operations are organized by a dedicated export division that

manages a network of international distributors & OEM customers - supported by its 10 manufacturing

units in India and 5 manufacturing units in Australia. Our products are exported to all major continents

like Middle East, South Asia, Europe, Russia, Australia and America. 

Single source for a wide range of PU Foam products. In house R&D supported by a robust infrastructure. World’s best Hennecke Foaming Plant. Foam roll available with joint at 60meter length. PU Foam Roll /block / sheet compression facility. Stringent quality assurance. Network of competitive logistic channels. 24 x 7 customer service.

Contact [email protected] for any export related inquiries.

Exports   Application Matrix

We offer a very wide range of P U Foam products for export market. Some of the applications where our PU Foam products are extensively used are as:Application

Typical Uses

Acoustic DG set Sound Sandwich Engine        

Page 4: Sleep Well

Insulation canopies Insulation of building walls

Panel Testing Rooms

Air conditioning

Air Filteration              

Apparel Fabric Lamination

Innerwears Interlining

Shoulder Pad

       

Automobiles

Automobile Seat Cover

Seat Cushioning

Filters Sun Visor

Sound Insulation

Vibration Dampening

Automotive Carpets

Protective Packaging

Aviation Air Craft Seat Cushioing

             

Bedding Mattress Pillow Cushion Overlay        Electronics Packaging

of PCB             

Footwear Shoe CollarShoe Upper Mid-Sole In-Sole Shoe Shiner

Laminated Fabric for Shoe

   

Upholstery /Furnishing

Quilting Sofa Seat Cushion

Office Chair Cushion

Chair Pads

Heavy Duty Seating

Mountaineering Pads

Capet Underlay

Packaging General Purpose Packaging

Washer/Gaskets

Packaging of Electronic Goods

         

Sports Sports Equipments

             

Safety Helmets              Toys Soft Toys              Thermal Insulation

Thermal Insulation Packaging

Thermal Insulation of wires

           

The foam can be bored, profiled, saw cut, milled, die-cut, felted, glued and flame laminated.

Standard Foam

Grades & SpecificationsGrade Nominal

Density (kg/m3)

Hardness 'N' (at 50%

compression)

 Resilience  Applicable Standards

  Typical Uses

Low Density Range  510   10+1   175 - 215   30% min.   IS-7888

  ASTMD: 3574  General Purpose  Packaging

Page 5: Sleep Well

  515   15+1   215 - 235   30% min.   IS-7888  ASTMD: 3574

  Quilting and General  Purpose Uses

Medium Density Range  523   23+1   275 - 315   35% min.   IS-7888

  IS-7933  ASTMD:3574

  Upholstery  Garments  Mattress Overlays

  528   28+1   314 - 334   35% min.   IS-7888  IS-7933  ASTMD:3574

  Cushioning and Mattress  Application

  532   32+2   295 - 335   35% min.   IS-7888  IS-7933  ASTMD:3574

  Upholstery  Garments  Mattress Overlays

High Density Range  540   40+2   350 - 390   40% min.   IS-7888

  IS-7933  ASTMD:3574

  Cushioning and Mattress  Application

  550   50+2   370 - 415   45% min.   IS-7888  IS-7933  ASTMD:3574

  Cushioning and Mattress  Application

Major Applications  Cushioning   Household articles   Toys etc.

 

Soft Foam

These are polyether based polyurethane foams, made with extra softness for specific comfort applications.

Grades & Specifications

Grade Nominal Density (kg/m3)

Hardness 'N' (at 50%

compression)

 Resilience  Applicable Standards

  Typical Uses

  515 Soft   15+1   118 - 135   40% min.   IS-7888  ASTMD: 3574

  Quilting and Mattress  Overlays

  521 Soft   21+1   118 - 135   40% min.   IS-7888  ASTMD: 3574

  Pillows, Mattress Overlays,  Quilting

  530 Soft   30+1   125 - 165   40% min.   IS-7888  ASTMD: 3574

  Sofa Seat Cushions,  Arm and Back Rest.

Major Applications  Pillows   Quilting   Top lining in sofas, Mattress overlays etc.

 

Page 6: Sleep Well

Hard Foam

These are polyether based polyurethane foams with an increased hardness range, ideal for application in areas where additional support is required. The foam can be die-cut, milled and laminated with otherfabrics.

Grades & Specifications

Grade Nominal Density (kg/m3)

Hardness 'N' (at 35%

compression)

Applicable Standards

  Typical Uses

  523 Hard   23+1   735 - 800   IS-7888  ASTMD: 3574

  Laminated Fabric for  Shoe Industry, Shoe Shiner

  560 Hard   60+3   735 - 800   IS-7888  ASTMD: 3574

  Laminated Fabric for  Shoe Industry

  536 Hard   36+2   At 16% compression  900 - 950

  IS-7888  ASTMD: 3574

  For Sunvisors in Auto  Industry

Major Applications  Mid-sole of shoes   Shoe uppers   Automobiles parts etc.

 

Polyester Foam 

Grades & Specifications

Grade Nominal Density (kg/m3)

Hardness 'N' (at 40%

compression)

PPI (pores/inch)

Applicable Standards

  Uses

  PY 521   21+1   140 min.   70+10   ISO:845  ISO:3386  IS:7888

  General Purpose,  Textile Lamination

  PY 523   23+1   150 min.   90+10   ISO:845  ISO:3386  ISO:7888

  Packaging Interlining,  Shoulder Pad, Flame Lamination

  PY 530   30+1   170 min.   70+10   IS:845  ISO:3386  ISO:7888

  General Purpose, Industrial  Application, Vibration  Dampening

  PY 535   35+2   170 min.   75+10   ISO:845  ISO:3386  ISO:7888

  Industrial Washers, Gaskets,  Protective Packaging

Major Applications  Sound absorption   Flame

lamination  Padding   Sealing   Thermal insulation packaging

etc. 

Page 7: Sleep Well

Flame Retardant Foam

These foams are made with additives that not only slow down the fire but also get it self-extinguished. These foams are available in polyether as well as polyester based. They are designed to meet specific applications where the fire retardant property of the foam is of utmost importance. They can be profiled , milled , felted , laminated etc.

Grades & SpecificationsGrade Nominal

Density (kg/m3)

Hardness 'N' (at 50%

compression)

 Resilience  Applicable Standards

  Typical Uses

Polyether Based Foam523FR   23+1   180 - 220   28% min.   Meets

flammability   requirement of IS-7888,  MVSS-302

  Automobile   Seat Covers,  Mattress

528FR   28+1   162 - 200   40% min.   Meets flammability   requirement of IS-7888,  MVSS-302

  Furniture Cushioning, Transport Seating

532FR UL

  32+2   260 - 300   42% min.   Meets flammability   requirement of IS-7888,  BS-5852 (Crib-5)   California, Test Bulletin   117, UL-94 MVSS-302

  Automotive Applications,  Transport Seating Acoustic Application, Mattress, Thermal Insulation of wires Harness In Automobiles

535FR   35+2   110 - 150   50% min.   Meets flammability   requirement of IS-7888,  MVSS-302

  Heavy duty   Seating Mattress

550FR   50+2   340 - 400   44% min.   Meets flammability  requirement of IS-7888,  MVSS-302  NES-713, CA-117,  NCD-1407

  Specific  Upholstery Seat  for Naval Ships,  Heavy Duty  Seating Mattresses

Polyester Based FoamPY528FR   28+2   140 min   70+10 Meets flammability

requirement of IS-7888, MVSS-302

Acoustic Applicatins, Flame Lamination

PY532FR   32+2   140 min   70+10 Meets flammability requirement of IS-7888, MVSS-302

Acoustic Applicatins, Flame Lamination

Major Applications

Page 8: Sleep Well

  Furniture Cushioning  Mattress   Lamination for automobile, transport industry etc.

 

High Resillence Foam

These foams have a resilience of greater than 45%, which indicates good recovery and ultimate comfort. This is the only foam in cushioning which has properties that are close to or are better than Natural Latex. 

High Resilence foam is used all over the world to create high quality bedding and furniture.

Grades & SpecificationsGrade Nominal

Density (kg/m3)

Hardness 'N' (at 40%

compression)

 Resilience  Applicable Standards

  Typical Uses

  28HR   28+1   50 - 70   55% min.   IS-7888,   ASTMD:3574

  Mattress Overlays   Bed Rest, Soft Bags  Furniture Cushioning

  32HR   32+1   80 - 100   50% min.   IS-7888,   ASTMD:3574

  Mattress Overlays   Bed Rest, Soft Bags  Furniture Cushioning

  35HR   35+2   170 - 230   45% min.   IS-7888,   ASTMD:3574

  Firm Seating

  60HR   60+2   130 - 170   48% min.   IS-7888,   ASTMD:3574

  Commercial Seating   Transport Seating   Mattresses

Major Applications  High Quality Bedding  Furniture

 

Page 9: Sleep Well

Viscoform

Viscoform has a ball rebound resilience value of less than 20%, as compared to 35% of Conventional foam. Viscoform is ideal for body contact products as it provides an even pressure distribution, assisting the flow of blood and significantly reducing the risk of pressure sores whilst greatly increasing comfort levels. 

Slow Recovery Foam was initially developed by NASA for astronauts, to negate the effects of loss of gravity, while in space.

Grades & Specifications

Grade Comfort Factor Hardness at 40%  Resilience    Typical Uses

  VR 52/50  1.8   5+1.5 Kgf at 22oC   10%+2% at 22oC min.

  Seat Cushion Overlay   Bedding Overlay

  VR 85/70  2.2   7+1.5 Kgf at 22oC   5%+2% at 22oC min.   Seat Cushion Overlay   Bedding Overlay

Major Applications  Mattress Overlay  Medical Mattress

 

UV Stable Foam

Most Polyurethane foams have a poor stability to light. the paling (or yellowing) of foam is due to oxidation which is caused by combined action of oxygen and light, especially UV light. 

UV Stable Foam has high stability to light, obtained by means of special additives. 

All our grades of foam can be made UV Stable based on requirement.

 Evaluating Resistance To Light

Resistance to light is evaluated with a Weatherometer and is expressed in terms of the number of hours of exposure to the Xenon lamp that is necessary to reach a certain degradation or color fading. The number of hours may also be given by a blue scale index from 1 to 8. Our UV Stable foams present a high blue scale index and is also thermally stable.

Page 10: Sleep Well

Major Applications  •Decoration   •Clothing   •Sports shoe   •Inner wears etc.

 

Reticulated Foam

These are available in Polyester & Polyether and have 100% open cells made by the thermal reticulation process. These foams are ideal for filtration and pre-filtration. Polyester based Reticulated Foams are stable with organic chemicals like petroleum products, oils etc. They can thus be used effectively to mop up and filter organic chemicals. 

Similarly, polyether based Reticulated Foams are not affected by water and are thus ideal for water filtration. These foams can be saw-cut, milled, glued and die-cut.

 Grades & SpecificationsGrade Nominal

Density (kg/m3)

PPI (pores/inch)

Applicable Standards   Uses

Polyester Based Foam  528 R-20

  28+1   28+8 IS-7888  ISO:3386  ISO-1798

  Air & Liquid Filtration,  Speaker, Grills

  528 R-30

  28+1   30+5 IS-7888  ISO:3386  ISO-1798

  Air & Liquid Filtration,  Speaker, Grills

  528 R-45

  28+1   45+10 IS-7888  ISO:3386  ISO-1798

  Air Filtration and  Filtration of liquid  Petroleum Products

  528 R-60

  28+1   60+10 IS-7888  ISO:3386  ISO-1798

  Air Filtration and  Filtration of liquid  Petroleum Products

  528 R-80

  28+1   80+10 IS-7888  ISO:3386  ISO-1798

  Air Filtration and  Filtration of liquid  Petroleum Products

  528 R-90

  28+1   90+10 IS-7888  ISO:3386  ISO-1798

  Air Filtration and  Filtration of liquid  Petroleum Products

Polyether Based Foam  520 R-11

  20+1   11+4 IS-7888  ISO:3386  ISO-1798

  Water Filtration

  520 R-20

  20+1   20+5 IS-7888  ISO:3386  ISO-1798

  Water Filtration

  520 R-30

  20+1   30+5 IS-7888  ISO:3386

  Water Filtration

Page 11: Sleep Well

  ISO-1798  520 R-40

  20+1   40+10 IS-7888  ISO:3386  ISO-1798

  Water Filtration

Major Applications  Filtration and pre-filtration of air in automotive industry

Acoustic Absorption Foam

These forms are speciallt made for special application wherein fire retardancy and sound absorption characteristics are required. The foam has NRC (Noise Reduction Co-efficient) value of 0.8. This can be easily glued to other material such as non-woven fabric., glass fiber, sun mica, gypsum sheet etc. by means of glue. This foam can also be supplied in profiled sheet form. Grades & Specifications

Grade Nominal Density (kg/m3)

Applicable Standards   Uses

  30 FRUL Grey   30+1 UL 94 Sound Insulation of Building Walls, Sandwiched Panel, DG Set Canopies, Consoles etc.

  VR 45-100FR   45+2 UL 94 Sound Insulation of Building Walls, Sandwiched Panel, DG Set Canopies, Consoles etc.

Major ApplicationsFor sound absorption in theaters, public rooms, electronic data processing industries, automotive engine testing rooms, aeronautical and transport industry. 

Thermo formable Speciality Foam

Sheela Foam's Thermo-formable speciality foam, grade 30-TF, is a UV/colour and thermal stable white foam. It is manufatured by an advance foaming technology, which procides superior thermal formability and colour stability. This foam is also environmental friendly as no chlorofluorocarbons or any other auxiliary blowing agents are used in its manufacturing. Grades & SpecificationsGrade

DensityTensile strength

Elongation

Indentation force on deflection on 50%

Resilience

UV light stability for 12 hrs at 50°C (AATCC16E)

Ozone resistance (AATCC *109)

Burnt gas fume test (AATCC*23) (in diesel oil gas fumes at 8 hrs)

Chlorinated pool water resistance

Sea water resistance (AATCC *106)

Actual laundering test (AATCC* 124/143) 3 washes

30 TF

Approx 30+kg/m

>0.8 kgf/cm2

>140% 22+4kg >40% Passes grade 3.5

Passes grade 3.0

Passes grade 3.0

Passes grade 4.0

Passes grade 3.5

Passes grade 4.0

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Major Applications30-TF is designed for medium hardness, colour stable and thermo forming application for ladies undergarments. 

Antistatic Foam

Antistatic Foams assure adequate electrostatic discharge protection by making the foam electrically conductive. It is made of soft Antistatic Polyether, which offers maximum protection against shocks and vibration. It does not accumulate electrical charge to a high electrical potential, instead allows dissipation of generated charges. 

These foams can be die-cut so that foam surface fits perfectly around the item, to be packed and transported. Grades & Specifications

Grade Nominal Density (kg/m3)

Hardness 'N' (at 25%

compression)

Volume resistivity (ohm-

m3)

Surface resistivity (ohm-

m2)

Applicable Standards

  STAT 523   23+1   80 - 120   < 5 x 1012   < 1 x 1012   ISO:845  ISO:2439B  ASTMD:257

  STAT 528   28+1   90 - 130   < 5 x 1012   < 1.5 x 1012   ISO:845  ISO:2439B  ASTMD:257

Major ApplicationsPackaging and transportation of light items such as printed circuit boards, semi conductors, electronic goods, cameras etc. 

Management

Sheela Gautam – Founder & ChairpersonAn avid entrepreneur, seasoned politician, renowned social worker & philanthropist, Mrs. Sheela Gautam, has a multifaceted personality. Born in a family of freedom fighters and diplomats in 1931, she completed her graduation with an additional degree in education. She founded Sheela Foam in 1971 and has been actively involved in growing the organisation for two decades before moving into active politics. 

A prominent figure in Indian Politics, she was elected to the Member of Parliament (Lok Sabha), for four consecutive terms. She has also been a member of several Consultative Committees formed by the Government of India like Health & Family Welfare, Railways, Public Undertakings, Communications, Petroleum & Natural Gas, Empowerment of Women etc. to name a few. 

As the Chairperson of Sheela Group, she continues to be the mentor and guiding factor for the organization.

 Rahul Gautam – Managing Director

Page 13: Sleep Well

Mr. Rahul Gautam is the Managing Director of Sheela Foam, India and Chairman of Joyce Pty Ltd., Australia. A Chemical Engineer from IIT, Kanpur with Masters Degree in Chemical Engineering from Polytechnic Institute of New York, USA, Mr. Gautam personally looks after the Group’s Finance, JVs and Acquisitions. With his vision, intense zeal and highly focused approach Sheela Foam has not only achieved enviable growth in the past, but also pushing itself to scale greater heights. Under his stewardship, in 2005, Sheela Foam acquired the business of Polyurethane Foam & Polystyrene of M/s. Joyce Foam, Australia, entered into joint ventures with M/s. Woodbridge group, Canada and A.H. Beard, Australia in 2006 & 2008 respectively. Woodbridge is the largest manufacturer of moulded P.U. Foam products for automotive industry in the world and A.H. Beard is leader in Bedding Industry. 

Rahul Gautam is also the Chairman of Polyurethane Association of India. Under his dynamic leadership, the first Polyurethane Summit 'PUTECH-2005' was successfully held in October ’05 and subsequently in March ’08 in India. 

He enjoys Out-door sports, Reading Books on Management & Philosophy, Listening to Indian Classical Instrumental music and Supporting educational activities.

 Namita Gautam – Director HRA professionally qualified and experienced Human Resource Specialist with extensive knowledge and skills in Training and Development, Project Management, Media and Communication, Mrs. Namita Gautam is the Director-HR of Sheela Foam. 

With a background in Corporate Law, Mrs. Gautam is actively involved in family business since 1984 and is now looking after a thousand and above work force of Sheela Group. Her leadership and organizational capabilities has been a key driver for Sheela Foam`s success story. 

A hardcore humanist, Mrs. Gautam is also the Managing Trustee of 'Sleepwell Foundation' - a charitable organization working under the aegis of Sheela Foam. Sleepwell Foundation is actively involved in various community development programmes in the filed of sleep, health & education. 

Mrs. Namita Gautam has been associated with FICCI Ladies Organisation (FLO) since 1991, she served the organisation in the capacity of Treasurer, Vice President and National President. FLO, a national forum for Women, is an allied body of the Federation of Indian Chambers of Commerce and Industry (FICCI) – one of the apex organizations of Industry and Trade in the country. 

She is a Paul Harris Fellow Rotarian of Rotary Club of Delhi Main for the last 10 years. An ardent admirer of arts, culture & traditions, she is actively associated with 'Samagam' – a cultural organization. She is also member of Global League of Women & All India Kitchen Garden Association.

 Rakesh Chahar – CEO SleepwellHaving a bachelor's degree from Delhi University, Mr. Chahar has more than 20 years experience in designing and marketing of P.U. Foam products. A strong believer in team work, he overseas the sales & marketing of 'Sleepwell' brand mattresses, cushions, pillows, and foam sheets through a network of over 70 distributors, 3000 dealers and several exclusive showrooms in India. 

During his tenure, the Company’s flagship brand 'Sleepwell' emerged as the most popular Indian brand in home comfort products. 

Mr. Chahar’s expertise lies in understanding the customer needs and quickly responding to it.

 Ravindra Sharma – CEO (East, West & South)

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A Post Graduate with degree in Law, Mr. Ravindra Sharma is looking after the Sheela Foam operations in East, West & South India. A great visionary and think-tank, Mr. Sharma helped the organization to set up several manufacturing units across India, to cater to the growing needs of foam. Today, these plants have broken several old records of production & sales. 

Mr. Sharma strongly believes in continual improvement, automation and optimization of resources, so that customer gets a good product at reasonable rate. 

He is far away from fancy & frills and his simplicity is his beauty.

 Tushaar Gautam – DirectorTushaar Gautam, the youngest member in the Board of Sheela Group is son of Mr. Rahul Gautam. Born in 1978, Tushaar is a Science Graduate in Industrial Engg. & Management from Purdue University, USA and heads the Research & Development Division of Sheela Foam. 

Extremely motivated and an eager learner, he possesses leadership qualities and strongly believe in teamwork. A highly qualified and dedicated team of engineers & technicians are working with him in the R&D Division. 

A keen Tennis Player he was the team Captain in the College and also played several international matches. He has traveled to over 20 countries around the world and therefore is familiar with the workings of other culture.

Industrial Foams 

 Polyether FoamsThey have an open cell structure that ensures free flow of air through them. They have excellent mechanical strength, resilience and are available in densities ranging from 10 kg/m3 to 60 kg/m3. These foams can be milled, felted, die-cut or laminated as per requirement. 

These Foams are very versatile & can be made in various hardnesses to make them suitable for a wide range of applications.

Standard Foam Soft Foam Hard Foam

Polyester Foam

Unlike Polyether Foams, Polyester Foams of same density have different characteristics. They have a regular and fine cell structure, higher mechanical strength and are not affected by organic solvents

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and petroleum products. These foams can be die-cut, bored, milled, glued or flame-laminated. 

These are available in several grades suitable for various industrial and lamination applications.

Polyester Foam 

Grades & Specifications

Grade Nominal Density (kg/m3)

Hardness 'N' (at 40%

compression)

PPI (pores/inch)

Applicable Standards

  Uses

  PY 521   21+1   140 min.   70+10   ISO:845  ISO:3386  IS:7888

  General Purpose,  Textile Lamination

  PY 523   23+1   150 min.   90+10   ISO:845  ISO:3386  ISO:7888

  Packaging Interlining,  Shoulder Pad, Flame Lamination

  PY 530   30+1   170 min.   70+10   IS:845  ISO:3386  ISO:7888

  General Purpose, Industrial  Application, Vibration  Dampening

  PY 535   35+2   170 min.   75+10   ISO:845  ISO:3386  ISO:7888

  Industrial Washers, Gaskets,  Protective Packaging

Major Applications  Sound absorption   Flame

lamination  Padding   Sealing   Thermal insulation packaging

etc. 

Page 16: Sleep Well
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Sheela Foam eyes 50% growth

Sheela Foam Limited, a company owned by the Ghaziabad- based Sheela Group, known for its Sleepwell brand of mattresses, pillows and seat cushions, is aiming at nearly 50 per cent growth in its Orissa business during the current fiscal.

In 2007, Sheela Foam clocked sales worth Rs 7.5 crore in Orissa and this year the sales figure in the state is expected to reach Rs 10.5 crore.

"We have planned to achieve the target with our presence in under represented areas and also through aggressive campaign of the company’s products in the state", Ajay Prakash, head of sales (South) told Business Standard here at an annual dealers' meet.

Sheela Foam has three distributors and 120 dealers in Orissa and the company enjoys the top slot in terms of market share in western Orissa, he claimed.

The company would soon launch a new mattress product called Vega in the Orissa market very soon, he added.

Vega is an attractive and quilted mattress and it comes at an initial cost of Rs 2,100 per mattress with a size of 4 inches.

Meanwhile, the company will start production of car-fittings from its new plant in Gurgaon, the plant set up as a joint venture between Sheela Foam and Canadian company Woodbridge.

The company has bagged an order from automobile giant Toyota to supply 50,000 car-fittings for the latest model of Toyota.

Sheela Foam is also planning another joint venture plant with Woodbridge in Chennai, the auto manufacturing hub of the country, at an investment of Rs 1,000 crore.

However, the company is now awaiting the allotment of about 32 acres of land from the Tamil Nadu government, Prakash informed.

At present, the company with a turnover of Rs 525 crore, has 11 plants in different locations of the country.

Sheela Foam has also forayed into the overseas market through acquisition of Joyce Foams, an Australian company, whose market share was 35 per cent in that country.

Presently, Sheela Foam owns five units in Australia.

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Social Commitment 

Sleepwell Foundation 

Social Commitment is an integral part of Sheela Foam’s Vision Statement. Sleepwell Foundation was formed in 2001, with an objective to implement Corporate Social Responsibilities of Sheela Foam in a visible and focused manner. 

Sheela Foam takes its social responsibility seriously, which is addressed through its 'Sleepwell Foundation'. This Foundation conducts and sponsors various workshops and promotes sleep through various means. It also works on welfare schemes for the underprivileged individually and in association with NGOS in similar field 

Since then Sleepwell Foundation has been doing a lot of activities, mainly on Sleep & Stress Management, in association with a renowned NGO in this field – M/s. Sanjivini Society for Mental Health. 

Apart from the above, Sleepwell Foundation has been monetarily supporting to ( Community Education And Development Foundation ) – an NGO providing vocational training to people in slum area. 

SWF has also conducted various activities e.g. Put up Awareness Posters on ‘How to Control Stress during Examination times’ at various schools in Delhi, Published a series of advertorials on how to overcome Sleep disorders in leading magazines like Savvy, Meri Saheli & Life Positive etc.

Careers 

Sheela Foam has currently following openings, you are requested to post your CV at [email protected]

Post Department Zone/Location Qualification Experience

Manager/Sr. Manager

Sales Sleepwell Division MBA (Marketing / Retail Management)

8-10 yrs. Experience

Catia Design Eng. Design Sahibabad (SWUPL))

B. Tech. 0-3 yrs. experience

Electrical Engineer

Maintenance Sanand (SWUPL) B. Tech. 2-5 yrs. experience

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Mechanical Engineer

Process Sanand (SWUPL) B.Tech./MBA 0-3 yrs. experience

 

All Sleepwell products are treated with Ultra-Fresh*, an internationallyprevalent treatment which prevents dust-mites, fungi & bacteria frombreeding by building in protection for healthy living.Ultra-Fresh* gives Sleepwell comfort products several unique advantages:Boon for asthmatics: Ultra-Fresh* prevents the breeding and growth of dust mites. These dustmites, usually present in products not treated with Ultra-Fresh*, are responsible for aggravatingasthma. The prevention of dust-mites is a boon for asthmatics as this helps in reducing asthmaticattacks.Odourless: It virtually eliminates all causes of bad odour by preventing breeding of fungi.Hygienic: It prevents the breeding and build-up of most harmful bacteria, ensuring enhancedhygiene.Long life: It inhibits product deterioration and discoloration enhancing product life.Ultra-Fresh* treatment is for the life of the product.Ultrafresh* is a trademark of Thomson Research Associates, Canada and isavailable in India,exclusively with Sleepwell.