STACEY L. HOWARD 70 BATTERY PLACE #412 NYC 10280 ☎ 917.650.6828 ✉ STACEALA@GMAIL.COM WWW.SHEWRITER.COM

COPYWRITING EXPERIENCE THE JONES GROUP, ACD/SENIOR COPYWRITER, CREATIVE SERVICES, NYC APRIL 2013-PRESENT • Direct, manage and create online, traditional print, editorial, marketing and social copy for Nine West, Anne Klein, Jones New York, Brian Atwood, Easy Spirit and One Jeanswear Group

• Ensure the business goals of each company are executed and met by creating unique, compelling brand voices and social identities

• Maintain a close, collaborative relationship with internal and external, domestic and international partners • Specialties include brand development, seasonal campaigns, email marketing, international marketing, script writing, direct marketing, POP collateral, in-store signage, product naming, seasonal trend recaps

BLOOMINGDALES.COM SENIOR COPYWRITER/RTW TEAM MANAGER, NYC OCTOBER 2010–APRIL 2013 • Wrote and edited SEO-targeted PDP copy, web assets, lookbooks and social media copy to grow the b.com brand DNA in an omni-channel environment

• Collaborated with art directors and creative directors to maintain a cohesive site aesthetic • Managed and mentored 8 direct reports • Strategized and implemented site enhancements in conjunction with marketing and merchandising teams, i.e. improvements to search facets, to increase dot com revenue

• Actively researched the competitive marketplace to efficiently guide evolution of Bloomingdale’s brand • Prioritized team assignments, setting clear expectations and deadlines • Managed fur department across all divisions and regularly liaised with legal team • Built copy style guide for creative and buying teams

NET-A-PORTER, FREELANCE SENIOR COPYWRITER, LONG ISLAND CITY JULY 2010–OCTOBER 2010 • Wrote and top-edited PDP/romance copy for NET-A-PORTER.com and theOutnet.com websites • Specialties included product sizing (foreign and domestic), hand-taken measurements, fabric, care and origin

LORD & TAYLOR, FREELANCE SENIOR COPYWRITER, NYC JUNE 2010–JULY 2010 • Wrote and edited SEO-driven product copy for ready-to-wear, menswear, handbags, shoes and lingerie

SHEWRITER.COM, SELF-EMPLOYED COPYWRITER/COPY EDITOR, NYC 2008–2010 • Wrote PDP copy, print marketing collateral and POP copy for CHANEL beauty brand • Named beauty collections and wrote print, web copy and corporate communications copy to support sales, marketing, public relations and POP initiatives for Clarins Paris

• Wrote, edited and executed print and online marketing and advertising copy for Men.Style.com, Epicurious.com, Wired.com, Liz Claiborne New York and Monet Jewelry

• Developed and executed social media strategies, wrote social media copy for designer furrier Cassin Collections • Copy-edited catalogs for consistency, content and style, and built print style guide for Brooks Brothers • Wrote positioning statements, sell sheets, advertorial units, in-book promotions and collateral extensions for ELLE Magazine

CONDÉ NAST TRAVELER, FREELANCE COPYWRITER, CREATIVE SERVICES, NYC NOVEMBER 2005–FEBRUARY 2007 • Wrote and edited traditional print copy used in recurring and one-off advertorial units for Fortune 500 clients

MARK. BY AVON, FREELANCE COPYWRITER, MARKETING, NYC JANUARY 2003–MAY 2003 • Wrote PDP copy and internal corporate communications for Avon’s nascent beauty line • Collaborated with art department on the aesthetic of promotional collateral geared towards Avon’s new customer

EDITORIAL EXPERIENCE Z!NK ; MAXIM FASHION ; ANGELENO , EDITOR, NYC/LA 1999–2002; 2009–2010 • Wrote and edited beauty, fashion and lifestyle features for NYC and Los Angeles-based publications • Served as manager and mentor to junior and freelance writers, fostering their creative voices

EDUCATION UNIVERSITY OF WISCONSIN AT MADISON, BACHELOR OF SCIENCE: PRINT JOURNALISM/EMPHASIS: FASHION HISTORY MAY 1998 NYU SCHOOL OF CONTINUING EDUCATION AND PROFESSIONAL STUDIES, COPY EDITING/HEADLINE WRITING WINTER 2002

COMPUTER SKILLS Mac/PC; SEO; Social Media; Microsoft Office Suite; Adobe InDesign, Acrobat; Lotus Notes; Workamajig; Wordpress