slide deck extract from how to manage your professional identity on linkedin and attract new clients

How to Manage your Professional Identity on LinkedIn, Attract New Clients and Increase Sales Short slides extract from Philip Calvert’s LinkedIn Sales workshop on 26 th September 2013 https://linkedintraininglondon.eventbrite.com /

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Short slide deck extract from Philip Calvert's forthcoming workshop on how to use LinkedIn to manage your professional identity online, attract new customers and increase sales. Including: Why LinkedIn is a critical business resource – and how to make it work hard for your business How to dominate search results on LinkedIn for your area of expertise Simple adjustments to your profile page which will make an immediate and measurable transformation to your visibility on LinkedIn How to dramatically improve your position in Google search results simply by using LinkedIn Little known techniques that encourage people to read your LinkedIn profile How to handle connection requests from people you don’t know Whether to connect with ‘everyone’ and build a large network – or build a small and niche network by connecting with just a few A Five Minutes a Day LinkedIn Workout that will get you results Ten reasons why it’s vital that business professionals learn how to master LinkedIn Forget ‘Social Media’ and focus on ‘managing your online identity’. LinkedIn’s role in building your reputation and professional credibility How and why your personal and company profiles on LinkedIn should be treated as valuable assets of your business How to create loyal advocates for your business on LinkedIn (even amongst people who aren’t yet customers) The three single most important elements of your LinkedIn profile and why you should update them NOW The one thing you MUST do before updating your LinkedIn profile The right (and wrong) way to connect with people on LinkedIn How to respond when complete strangers want to connect with you A simple technique that is guaranteed to start gainful discussions When you should (and should not) give Skills Endorsements Why you should REMOVE some Skills from your LinkedIn profile What to do next when someone endorses you for your Skills Four hugely valuable features on your LinkedIn profile which you’re not yet using Examples of outstanding LinkedIn profile pages and what you can learn from them Little known mobile apps that can connect you with useful business professionals through LinkedIn How to get found by potential customers on LinkedIn for your specific area of expertise Discover how to make the most of each section of your LinkedIn profile – a step-by-step guide The right (and the wrong) type of testimonials to include on your LinkedIn profile An amazing and little known trick to find the right people to connect with on LinkedIn How to make your LinkedIn profile client focused One massive mistake that huge numbers of business professionals are making on LinkedIn and why it’s costing them dear How to use LinkedIn to monitor key companies, organisations and topics of interest LinkedIn tricks and tips that alert you to the most valuable connections for you Should I pay to upgrade on LinkedIn? Why it’s vital to personalise your

TRANSCRIPT

Page 1: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

How to Manage your Professional Identity on LinkedIn, Attract New

Clients and Increase Sales

Short slides extract from Philip Calvert’s LinkedIn Sales workshop on 26th September 2013

https://linkedintraininglondon.eventbrite.com/

Page 2: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

How to get your LinkedIn profile to the top of Google results for your name

LinkedIn profile top of results

Page 3: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

How to achieve an increase in profile

views like this in just seven days

How to use LinkedIn to manage your professional identity… and see startling results

Page 4: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

How to be “invisible” on LinkedIn so that people can’t tell that you’ve looked at their profile

Settings > Privacy > Profile

Page 5: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

Looking for new prospects who are similar to your existing clients and connections?

Click for a list!

Page 6: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

How to find more people who are like your best connections

• Go to the profile of one of your most valuable connections. Choose someone you like and trust and who is a strategic connection

• Click to view their connections. These are mostly people who they also like and trust

• Search their connections by keyword and you’ll find people you should connect with

Enter keyword here

Page 7: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

Find new opportunities by gaining deeper insight into your connections’ networks

• Go to the profile of one of your most valuable connections or clients. View the graphical representation of their network

• Sort by Skills, Company, Location and Industry

• Hover over the circles to gain deeper insight into their network and target markets

Page 8: Slide deck extract from How to Manage your Professional Identity on LinkedIn and Attract New Clients

…and much, much more!

Those were just six slides from our workshop. The full day event will transform your use of LinkedIn and how you manage your professional identity online.