slide share presentation
TRANSCRIPT
Presented by Clair Cornish, Cassandra Tatone, Nicole Gabourie and Shefali Bahal
SlideShare
Background● Founded in October 2006
● Acquired by LinkedIn in May 2012 for $119 million
● World’s largest community for sharing presentations and professional content
● One of the internets top 150 visited sites
● Content covers a wide variety of subjects from business to health
Highlights● Allows users to upload content in the form of presentations
● Supports Youtube embedding, Open Office, MS Word and PDF
● Allows users to rate, share and comment on content
● Allows for hashtagging and SEO optimization
● Has online conferencing function
● Links directly with LinkedIn
Traffic● Among the top 150 most visited sites on the internet
● 58 million unique visitors a month
● 16 million registered users
● 3 billion slide views a month, which is 1,140 slides per second
Audience● 5 times the traffic from business owners than other social media sites like Instagram,
Facebook, Twitter and Youtube
● 52% are male
● 38% are 13-34
● 58% are 35+
● 59% have completed their college education
SWOT AnalysisSTRENGTHS
● You can create your own presentation● Easy to measure your reach using their analytics
tool● Can link with social media for further reach● Control your organization’s message ● A social way to engage with content● SEO optimization● Broadcasting through Zipcasts
OPPORTUNITIES● Work with existing social media connections
to create large slideshare campaign● Further develop the Haiku Deck to create
more sophisticated presentations● Try to engage with a younger audience
WEAKNESSES● Haiku Deck’s presentation tool is not sophisticated.● Not reaching a wide audience● Difficult to engage your audience● Do not have control of Zipcasts
THREATS● Issuu and Prezi are more widely known
How PR Professionals use SlideShare● To help the organization be social
● To think visually
● To convey more detailed information than a tweet or status update.
● To repurpose content
● For content marketing
● To embed on websites and share on all social media platforms
● To increase search engine optimization
Successful Example - Blackberryhttp://www.slideshare.net/BlackBerry/16-reviews-of-the-blackberry-passport-global-reviews-deck-final
Blackberry Slideshare
Blackberry Slideshare
Unsuccessful Example - Rogershttp://www.slideshare.net/Rogers/rogers-ecosystem-healthcare
Questions?