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TRANSCRIPT
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DESTINATION PERSONALITY: A NEW FRONTIER
FOR DESTINATION MARKETING
MYSMARK: LEADING TO A BETTER ATTRACTION AND CUSTOMER EXPERIENCE
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Usua
l dat
a
SOCIO-DEMOGRAPHIC DATA ABOUT TOURISTS
STATISTICAL MACRO DATA
TRAVEL MOTIVATIONS
BETTER ATTRACTION AND CUSTOMER EXPERIENCE
+IMAGE VS. IDENTITY
(TOURISTS AND DESTINATION PERSONALITY)
=
OUR MAIN FOCUS
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THE DESTINATION IMAGE
THE DESTINATION IDENTITY
THE DESTINATION PERSONALITY
The tourists’ perception of a destination.
The global project of a destination.
The common traits between the destinationand its tourists.
WHY DOES PERSONALITY REALLY MATTER ?
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PERSONALITY can help measuringidentity and image of a destination.
PERSONALITY can be the connectorbetween the consumer and the destination
OUR LAST RESEARCH: IRELAND PERSONALITY
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Here are some of the key findings
We recently run a research to mesure the DestinationPersonality of Ireland. To better understand all thespecific tendencies, we divided it in 4 macro-areas.
Dublin is perceived as very active and fits young audience who are traveling with theirfriends for fun.
The Ireland Ancient’s East is perceived as very emotional and fits couple who arelooking for a romantic place to stay.
The Northern Ireland scored high for the emotion curiosity and fits tourists who wantto explore a region with their partner or friends.
The Wild Atlantic Way is perceived as very reliable and fits couple or friends who wantto be at one with nature.
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IF YOU WANT TO KNOW MORE ABOUT OUR RESEARCH AND OUR TECHNOLOGIES, PLEASE CONTACT US !
+353 85 758 1215
home.mysmark.com
Guinness Enterprise Center8 Taylor’s, Dublin 8