slides for training material

EU-Transmongolian partnership for sustainable tourism and related businesses development

Computers and the Internet in Tourism

Web 2.0– Use of Web technology and web design for information sharing and

collaboration among users.– Uses Web interconnectivity and social interactions for business.– Web site users contribute website content.

Travel 2.0– Represents the extension and customization of Web 2.0 into travel

and tourism. – Provides online facilities that enable travelers to exchange

information.– Includes; online travel guides, online travel planners, online travel

communities and online forums.


ExamplesWeb 2.0facebook

Travel 2.0tripadvisor

Facilitates social exchanges by anyone which can be used to promote businesses

Facilitates information exchanges by travellers which can be used to promote travel businesses


Information to Promote Community-Based Tourism

Authentic, honest and realistic pictures; not advertising

Focus on people Provide information about what’s

important; toilets, beds, food, activities

Instructions how to get there; with maps and timetables.

Any behavioural aspects? Information on culture, traditions,

practices, festivals etc.


No intermediate

agents

E-CBT Disintermediates the Tourism Value Chain

Western traveler books with nearby

local agent

Local agent books with specialist agent

in the capital

Specialist agent books with general agent in the destination capital

General agent books with local agent

Local agent engages a ground operator

Ground operator may or may not engage

community operators

The traditional tourism value chain

Western traveler books directly with with

community operators

The ICT disintermediated

tourism value chain


Asian Encounters and Web/Travel 2.0

Focused on the community rather than consumer Provides a web presence for previously un-connected

communities Sees tourism as a way of introducing economic

opportunities to the community Not for advertising; promotes an honest depiction Will evolve into Web 2.0 with facilities to allow visitors to

contribute to community web sites. Provide poor communities with control over their own Web

presence and their own implementation of Travel 2.0