slideshare networks

19
SlideShare Networks How large organizations engage the world’s largest professional sharing community

Post on 18-Oct-2014

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Page 1: SlideShare Networks

SlideShare Networks

How large organizations engage the world’s largest professional sharing

community

Page 2: SlideShare Networks

Contents

In this presentation, we will cover:1. SlideShare Channels – custom branded

content marketing2. SlideShare Networks – custom branded

group of Channels across SlideShare3. Custom Content Boxes – how to customize

Channels and Networks

Page 3: SlideShare Networks

Your Company on SlideShare

• Top 200 site on the web• 50 Million user/mo• 150 Million pages/mo• 3 Billion slides/mo• 10,000s daily uploads• Professional

demographic

Page 4: SlideShare Networks

SlideShare ChannelsA must-have for

Social Media Marketing

Page 5: SlideShare Networks

Custom Branded Channels

• Presentations, Documents & Videos

• Content SEO & social distribution

• Meets regulatory requirements

http://slideshare.net/pfizer

Page 6: SlideShare Networks

Channel Value Propositions

Branding

Communication (e.g. IR, campaigns)

Engagement

Lead Generation

http://slideshare.net/blackberry

Page 7: SlideShare Networks

SlideShare NetworksA Network of Branded Channels with

Curation and Aggregation

Page 8: SlideShare Networks

Your People are on SlideShare..

…building their brands as professionals

Page 9: SlideShare Networks

With SlideShare Networks…

…they can present themselves while building your brand

Page 10: SlideShare Networks

Give your people Pro accounts

http://pro.slideshare.net

Page 11: SlideShare Networks

Curate and Automatically Aggregate Content to Network Home

Page 12: SlideShare Networks

IBM Expert Network

http://SlideShare.com/IBM

Page 13: SlideShare Networks

Networks made of groups

Dell Network Channels- Large enterprise- Professional Services- Social Media team

http://SlideShare.com/Dell

Page 14: SlideShare Networks

Potential Channels in a Network

1. IR/Corp Comms (home)

2. Business Units3. Products4. Support5. Campaigns6. Foreign Offices7. Partnerships8. Events

http://SlideShare.com/NASA

Page 15: SlideShare Networks

Network Features

• Custom Branding• No Ads• Curation and Aggregation• Analytics & Buzz Tracking• Unlimited uploads• Unlimited lead capture• Promotion options

http://slideshare.net/altimeter

Page 16: SlideShare Networks

Custom Content Boxes(how you customize Networks)

Page 17: SlideShare Networks

Pfizer Custom Content Boxes

Blog aggregation

Custom Navigation

Twitter widget

YouTube aggregation

http://SlideShare.net/pfizer

Page 18: SlideShare Networks

Dell Network Custom Boxes

Featured Presentation

Network navigation

Twitter list widget

http://SlideShare.net/Dell