SlideShareBy: Michael Hopson, Sarah Lilly, Jonte Major, Shelby Wagner

Overview

- Founded in October, 2006- Acquired by Linkedin in May, 2012- Allows users to easily upload and share

presentations, infographics, documents, videos, PDFs, and webinars

Statistics

- In Q4 of 2013, the site averaged 60 million unique visitors a month and 215 million page views

- Among the top 120 most visited websites in the world- Consists of more than 15 million uploads from

individuals and organizations- SlideShare has grown to become the world’s largest

community for sharing presentations and other professional content.

Michael Brenner on Slideshare

Dell on Slideshare

Key terms● Haiku Deck - is a free app that makes presentations simple, beautiful, and

fun. It allows you to communicate ideas, articulate a vision, and share expertise.

● Leadshare - is a service to allow businesses to collect customer leads through their presentations, documents and videos.

● Embed - Placing files on other websites or blogs● Favorite - Favoriting a presentation will allow users to mark and collect

content for future reference.● Notes - The notes tab features any presentation notes from the author as

well as a presentation transcript.● Statistics - Allows viewers to see views, actions, and embeds data from

the presentation.

Unusual/unexpected fact

- Slideshare has 60 million monthly visitors- Hyperlinks are clickable in presentations- Infographics are liked 4x time than

presentations and 23x more than documents on Slideshare

- 10 million Slideshares = The distance from New York to London

Fact infographic

The Best of Slideshare

1. The Brand Gap 2. Death by Powerpoint3. Reed Hastings 4. Mary Meeker Internet Trend Reports 5. Linkedin Pulse

Essential Tools/Apps For Slideshare

-SlideShare can be used on mobile devices via its mobile

app available for apple devices as well as android. -Slideshare has a number of useful third party tools and applications.

● Haiku Deck ● Thinkstock Photo ● Prezi● SoundBible ● GifDeck

Analytic on SlideShare

● One of SlideShares more awesome features is the built in Analytics.

● Analytics on SlideShare allows you to see o Total Views o Total Uploadso Outbound Clicks o Favorites o Downloads o Traffic Sourceo and much more.

Top 5 Essential Readings

1. 7 Ways To Use SlideShare for Your Business2. How to Easily Create a SlideShare Presentation3. 11 Ways to Use SlideShare for Content Marketi

ng Success4. The Marketers Guide to SlideShare5. SlideShare: The Quiet Giant of Content Marketi

ng

The Most Essential Reading of All

-The most essential reading tool and resource for slideshare is the Official SlideShare Blog. - Here you can find information and answers to all things SlideShare.

Strengths

● You can easily embed presentations in other websites such as LinkedIn ● Can handle large files (Up to 100 MB) ● Has an easy use of infographics ● Has automatic file conversion for optimum viewing ● It is not as overwhelming or hard to use as Prezi so it is a good platform to

use for beginners ● It has more traffic from business owners than any other major social media

platform

Weaknesses

● Has no built in way to track views ● You must use other programs to create and edit

material ● There are no transitions commonly used in other

slideshow programs such as PowerPoint. ● Not well suited for business to consumer marketing

10 best tips for using Slideshare ● Give your presentation a good title and description. You will also want to

tag and categorize your content so that it can easily be found on Slideshare

● Keep your message focused and clear- know where you are headed with your presentation before you begin.

● A strong message mighto Show something shocking o explain useful information o evoke emotions

● Keep it simple- the average Slideshare deck is 14 slides and has fewer than 25 words per slide

● Keep it visual, the best presentations are the ones that tell a story in visual form

● Emphasize your visual content by using cool fonts and stunning images. Looking beyond the basics will make your presentation more appealing to the viewers eye.

● Create a consistent color palette. Choose one or two colors to be consistent throughout your slides. It is recommended that you pull colors from a main image or logo in your presentation. o Pictaculous is a tool that lets you upload an image, and get a full color palette

based on the image you uploaded● Use a visual metaphor to supplement the text on the slide such as iconography or

images that support the message. ● Repurpose blog posts. You can easily turn most blog posts into Slideshare

presentations which allows you to expand your content reach to a new platform ● Use Slideshare frequently. The site rewards presentations that are recently

created and uploaded, so the more you post the greater chance of getting featured by Slideshare.

10 best tips for using Slideshare cont.

Best strategies for engagement ● Create presentations for specific individuals or groups ● Curate a summary of events for breaking news or ongoing issues by

packing relevant images with captions or audio/video into a slidedeck and then publish it on Slideshare

● Be active in the Slideshare community by watching other peoples presentations as well as liking and commenting on presentations

● Embed and share your presentations on other social media platforms ● Connect Slideshare with LinkedIn Via LinkedIn’s Slideshare plugin. The

more people talking about a presentation on LinkedIn, the greater chances it will be featured on the front page of Slideshare.

Set-Up Tutorial

1. Go to slideshare.net/signup2. Create your account using the necessary information to

best brand yourself.3. Click “Upload”4. Upload your presentation to your account using bulk

upload or upload one at a time5. If necessary, you can embed the link into your other

profiles

For a more in depth tutorial...https://www.youtube.com/watch?v=VaMg8ySFtKU

Measuring and Monitoring

Sourceshttps://blog.bufferapp.com/slideshare-tipshttp://www.slideshare.net/srb113/slideshare-the-pros-the-cons-and-some-prime-exampleshttps://assett.colorado.edu/prezi-vs-slidesharehttp://contentmarketinginstitute.com/2014/10/11-killer-tips-slideshare-visual-content-marketing/http://www.knightdigitalmediacenter.org/blogs/agahran/2013/06/5-ways-use-slideshare-engage-communities-build-traffichttp://www.jonathoncolman.org/2014/05/27/one-million-views-on-slideshare/http://mashable.com/2012/05/07/tips-marketing-slideshare-linkedin/http://www.dnnsoftware.com/blog/improve-your-slideshare-marketing-with-these-10-fun-factshttp://www.slideshare.net/about