Sligo OnlineBusiness MeetupWITH ADAM FINAN & NATHAN KAHLE
Go Easy, It’s Our First Time!
What are the Goals for this Meetup?
1. Help as many people as possible optimize their online efforts2. Create a Mastermind group within Sligo for online business & marketing3. Network with like minded people4. We love talking about this stuff!
1. WebsitesWhy do you do
it?
Why Do You Have A Website?
What is the goal for your website?
Is your website responsive?
Load Time.
User Experience…
Don’t send people away.
Contacting You.
Heat-Mapping
Re-Evaluate the website and its function
Is Your Content Sharable?
How to improve you website:
1. Make sure it is responsive
2. Have a clear Call to Action
3. Make sure it loads fast
4. Easy to navigate
5. Set measurable goals for growth
6. Track Behaviour via Google Analytics
SMS Marketing
Advertising & Email
Where is the best place to find your customers?
S.M.A.R.T
Where is your energy focused with advertising?
Do you have a clear customer profile
Can you track your ROI from your advertising
Newspaper Advertising vs Online
Please: Ad a Tracking Element!
Social Media Advertising
Google Advertising:
Split Test Advertising
How to improve your Advertising:
1. Evaluate spending for online and offline
2. Add a trackable element (offline especially)
3. Define customer profile
4. Don’t forget about Social & Mobile!
EMAIL MARKETING
Responsive, Trackable & Shareable?
Clear Call to Action in every email.
Have An Email Marketing Funnel
Is your Autoresponder set up?
Email Summary
Make sure your email is responsive
Have a clear Call to Action?
Set up Autoresponder & Funnel
Be Consistent
Be Branded
Search Engine Optimisation
Is your website optimised for SEO?
Local SEO
Local SEO - The 7 Pack
What matters for Local SEO?
Digital Marketing Strategy
Do you have clear goals for you entire online presence?