Jack ChangDirector, Business Development

EchoStar Taiwan/Dish HD

Nov., 2009

& TV E &

TV EVERYWHERE

TV Everywhere

What they really want is access to What they really want is access to theirtheir content everywherecontent everywhere

Around the house or around the worldAround the house or around the world

On all their screensOn all their screens%%

They areThey are paying paying for content delivery services for which they want to maximize thfor content delivery services for which they want to maximize the valuee value

2

Inspiration: ‘Just Give Me My Local Baseball Team’

• Simple need: Two San Francisco Giants fans unable to watch the pennant race while away from home

TVTV

Entertainment: It’s No Longer Justthe TV in the Living Room

Living RoomLiving Room

PortablePlayer

PortablePlayer

Don’t Forget, the Familiar Living Room TV Experience is What People Love the Most Don’t Forget, the Familiar Living Room TV Experience is What People Love the Most

In-VehicleIn-VehiclePC and Mac

PC and Mac

Phone(>8 Oses)

Phone(>8 Oses)

On-the-GoOn-the-GoAt Work or School

At Work or School

Around House

Around House

TravellingTravelling

Traditional IP Video Created for the Industry, Not the Consumer

Content owners

(e.g., MLB, MGM)

Networks (e.g.,

FOX, ESPN)

CDN (e.g., Real

Broadcast

Network)

Wireless

Carriers (e.g.,

Sprint)

ISPs (e.g., AOL,

Earthlink)

Content Aggregators (e.g.,

Real, Yahoo)

CONSUMER

Source: Gartner Dataquest, Major

League Baseball Pioneers Streaming

Media Value Chain, February 2003

(modified by Sling)

= Content Flow= Content Flow

= Money Flow= Money Flow

• Desired content not available

• Compiling it prohibitively expensive

• Platform by platform

• All for content I ALREADY PAID FOR

• Desired content not available

• Compiling it prohibitively expensive

• Platform by platform

• All for content I ALREADY PAID FOR

Consumers empowered to be their own personal ‘head end’

= Content Flow

= Money Flow

Content owners

(e.g., MLB, MGM)

Networks (e.g.,

FOX, ESPN)

Cable/DBS

Operators

(Comcast,

DirecTV

Subscriber

Laptop/

PDA at Hot

Spot

Subscriber

at Work

Subscriber

on Cell

Phone

Subscriber

PCs on

Home

Network

Subscriber’s

Home

Your TV%

• On a variety of devices

• Over a variety of networks

• Anywhere in the world

• No new service fees

Your TV%

• On a variety of devices

• Over a variety of networks

• Anywhere in the world

• No new service fees

“Decades-old” Value Chain

Technology Alignment Enabled a Simpler Solution

• Ubiquitous broadband

• Faster speeds

• Efficient codecs

• Ease of connectivity to networks (WiFi)

• Emergence of 3.5G networks

These came together to enable the Slingbox

VCR’s and DVR’s Changed Viewing Habits

TIMESHIFTING = “When You Want It”

=

PLACESHIFTING = “Where You Want It”

The Next Major Evolution in TV Viewing

=

The Slingbox Solution

Bedroom Backyard

Family Room

Cable / Sat

Internet

Placeshifting & Timeshifting Penetration

So, How Fast Is The Category Growing?

Industry Trends Driving Category Growth

• Consumers are paying for and using bandwidth to access content1

– 55% of adult Americans have broadband at home

– 29% of those with broadband pay for (faster) premium services

– 57% of online adults use the Internet to watch or download video

• Growing percent of networked homes distributing content around the home and across platforms2

– Over 50% of broadband customers have a home network

– 15% of home network owners today are streaming music over the network and one in ten is streaming video

– Explosive growth in IP-enabled products for the home (game consoles, DVRs, etc)

• On-the-go access is mainstream3

– 41% of adult Americans have logged onto the Internet on the go (using wireless laptop connection or handheld device)

• Mobile platform (the third screen) is exploding4

– 37% (95 mm) US mobile subscribers pay for mobile Internet as part of their data plan

– 36% (91 mm) US mobile subscribers have video-capable phone

– 6% (13.9 mm) pay for a mobile video plan

2nd Generation of Sling Family

• 4x resolution of original Slingbox

• Inputs for 1 SD set top box

• No passthrough

• 4x resolution of original Slingbox

• Inputs for 1 SD set top box

• No passthrough

• 4x resolution of original Slingbox

• Inputs for analog cable / aerial signal

• Passthrough

• 4x resolution of original Slingbox

• Inputs for analog cable / aerial signal

• Passthrough

• 4x resolution of original Slingbox

• Inputs and passthroughfor 2 set top boxes as well as an analog cable / aerial signal

• Optional HD input

• 4x resolution of original Slingbox

• Inputs and passthroughfor 2 set top boxes as well as an analog cable / aerial signal

• Optional HD input

Slingbox AVSlingbox AV Slingbox TunerSlingbox Tuner Slingbox ProSlingbox Pro

Blending traditional linear programming with the richness and interactivity of the Web

3rd Generation of Sling Family

Blending traditional linear programming with the richness and interactivity of the Web

• 4x resolution of original Slingbox

• Inputs for 1 SD or 1 HD A/V device

• Passthrough• MSRP: $179.99

• 4x resolution of original Slingbox

• Inputs for 1 SD or 1 HD A/V device

• Passthrough• MSRP: $179.99

• CableLabs & DOCSIS 2.0 certified cable modem combined with Sling functionalities

• Customized player for partners : new revenue streams

• CableLabs & DOCSIS 2.0 certified cable modem combined with Sling functionalities

• Customized player for partners : new revenue streams

• Inputs and passthroughfor up to 4 A/V devicesas well as an analog cable / digital terrestrial signal

• True HD resolution support

• MSRP: $399.99

• Inputs and passthroughfor up to 4 A/V devicesas well as an analog cable / digital terrestrial signal

• True HD resolution support

• MSRP: $399.99

Slingbox SoloSlingbox Solo S-ModemS-Modem Slingbox Pro HDSlingbox Pro HD

Proliferate Sling Technology

New SlingPlayer Mobiles

17

Merging Linear Programming with the Richness of Interactive Web Content

Live NFL NETWORK from my Slingbox at home

Ad Sponsored Content as yet another “channel”

Sling.com ?

• Worldwide multiplatform digital entertainment destination

• Leverages existing content and network infrastructure

• Allows Sling audience to interact, evangelize and distribute clip based programming

• Clips lead into long form content

• Unlock the power of archived content at networks/studios

• Sling video experience will move beyond destination into embedded experiences

• A superior programmed experience

• Branded sites for networks

• From TV content to non traditional content categories

Proliferate Sling

Technology

Extend and Enhance Content Delivery Platform

Drive Content

Experiences Across Devices

DishOnline – Coming in 2010

SlingCatcher : “SlingPlayer for TV”

Bedroom TV

Kitchen TV

Remote Location

Benefits:• Watch your living room TV in another

room, in high quality, at home• or remotelyKey Features • Connect to and stream from Slingbox on

LAN or WAN• WiFi connection supported

22

AERO – an HD monitor where you can’t run a cable

Possible Dish Launch February 2010Vip 922 or Vip 622, 722, 722K + HD Pro Slingbox

23

Slingbox without a Box in 2010

• Next generation embeddable SlingPlayer software compatible with all CE devices (TV’s,

Blue Ray Players, Home Theater Systems) supporting Adobe Flash 10/Flash Lite 3.1

(with H.264, AAC, RTMP)

• With this Flash-based SlingPlayer on connected TV or other connected CE devices, users can watch their living room TV programs in different locations at home as well as from any remote locations in the world

• Launch Schedule : CES 2010 demonstration

• Targeted Platforms : Connected TV’s and other CE devices

• Key Features

� Placeshift live television in HD at Full screen for TV’s and other devices

� No engineering efforts for integrating the Player

� Delivers a simple embeddable SlingPlayer experience as a supplement to live TV

in full screen

Thank You.