slip away disposable underwear for womens in association with loveable
DESCRIPTION
TRANSCRIPT
In collaboration with
Why do we need Disposable Underwear ?
Domus Academy I Master’s in Business Design 2009
_Daily life
Domus Academy I Master’s in Business Design 2009
_No need to wash
Domus Academy I Master’s in Business Design 2009
_Convenient
Domus Academy I Master’s in Business Design 2009
_Eco-friendly
Domus Academy I Master’s in Business Design 2009
No need to wash
Daily Life
Convenient
Ecological
Domus Academy I Master’s in Business Design 2009
Focus Customer
Domus Academy I Master’s in Business Design 2009
_Always on the move
Domus Academy I Master’s in Business Design 2009
_Easily adaptable
Domus Academy I Master’s in Business Design 2009
_Modern and Feminine
Domus Academy I Master’s in Business Design 2009
On the move
Easily adaptable
Modern and
Feminine
Domus Academy I Master’s in Business Design 2009
Customer Needs
Domus Academy I Master’s in Business Design 2009
_She wants her own expression
Domus Academy I Master’s in Business Design 2009
_She wants to be free and active
Domus Academy I Master’s in Business Design 2009
_She loves to be taken care of
Domus Academy I Master’s in Business Design 2009
Self expression
Free and Active
Taken care of
Domus Academy I Master’s in Business Design 2009
Customer’s Monthly Calendar
Future Product Expansion Line
Children’s
Men’s
User and Product Guidelines
L’ pocket
Anywhere Anytime Everyone
Design Inspiration
L’ pocket
Domus Academy I Master’s in Business Design 2009
Domus Academy I Master’s in Business Design 2009
Easy to Use
Domus Academy I Master’s in Business Design 2009
Easy to Trash
Domus Academy I Master’s in Business Design 2009
Space Saving
Domus Academy I Master’s in Business Design 2009
Eco-friendly
Domus Academy I Master’s in Business Design 2009
Anywhere Anytime Everyone
_Concept
Domus Academy I Master’s in Business Design 2009
Easy to
trashPocket
Easy to
use
Space saving
_Design Guidelines
Eco-friendly
Domus Academy I Master’s in Business Design 2009
Product and Packaging
L’ pocket
Domus Academy I Master’s in Business Design 2009
Clean and easy to carry
Folds into pocket
Private
_Product and Packaging For home
Everyone Anywhere Anytime
Pocket Easy to
useEasy to
trashSpace saving
Eco-friendly
Organic waste
Domus Academy I Master’s in Business Design 2009
_Product and Packaging For travel
L’ pocket L’ pocket
Bag to throw away the dirty underwear
Thin and sliding opening
Underwear compressed and packed into the box
Ingeo fiber for packaging
Everyone Anywhere Anytime
Pocket Easy to
useEasy to
trashSpace saving
Eco-friendly
Organic waste
Domus Academy I Master’s in Business Design 2009
L’ pocketL’ pocket
Pack of one with bag to dispose
Private
Pocket friendly
Clean and easy to carry
Ingeo fiber for packaging
_Product and Packaging For daily use
Everyone Anywhere Anytime
Pocket Easy to
useEasy to
trashSpace saving
Eco-friendly
Organic waste
Domus Academy I Master’s in Business Design 2009
Pack of 10/20 underwear sold at GDO and Lovable stores, with pocket size packaging
L’ pocketL’ pocket L’ pocket
Private
Pocket friendly
Clean and easy to carry
_Product and Packaging For special occasions
Ingeo fiber for packaging
Everyone Anywhere Anytime
Pocket Easy to
useEasy to
trashSpace saving
Eco-friendly
Organic waste
Domus Academy I Master’s in Business Design 2009
Industrial processed
L’ pocket
Box is returned to Lo’pocket to dispose and in return they get a new box at a lower price
Waste or used Box is compressed and reused for Industrial purposes
_Product and Packaging For industrial composted
Domus Academy I Master’s in Business Design 2009
Material
L’ pocket
Domus Academy I Master’s in Business Design 2009
SciencePlant sugars transformed intoNaturework
biopolymers.
Environment Less fossil fuel used in production
ClimateLess greenhouse
gas emissions
Plant 100% annually renewable resources
Disposable Offers the potential
of more disposal options
ProductionIngeo’ innovation
such as natural plastic and fibers
are created
_Ingeo fiber for product and packaging
Domus Academy I Master’s in Business Design 2009
Characteristics of Ingeo fiber
_First man made Synthetic Fiber derived from 100% renewable resources
_Comfortable like cotton, silk or wool
_Economical & Bio based fiber
_Can be easily RECYCLED, BURNED or COMPOSTED back into SAFE,
NATURAL MATERIALS.
_COST Effectiveness.
_Can be CLEAR, OPAQUE, FLEXIBLE or RIGID.
_Resists Grease and Oil.
_Excellent Flavor and Odor Barrier.
_Heat Reseal ability.
_Superior Stain Resistance, Flame and UV. Resistance.
_Superior Moisture Management.
_Uses No Chemical Additives or Surface Treatments.
_Ingeo fiber for product and packaging
Domus Academy I Master’s in Business Design 2009
Distribution
L’ pocket
Domus Academy I Master’s in Business Design 2009
Any where Any time Every one
_Guidelines
Domus Academy I Master’s in Business Design 2009
Niche Eco
Shops
_Distribution Channel
G.D.O
Domus Academy I Master’s in Business Design 2009
_Display for Retail Shops
Domus Academy I Master’s in Business Design 2009
_Display for Niche Eco-shops
Domus Academy I Master’s in Business Design 2009
Communication
L’ pocket
Domus Academy I Master’s in Business Design 2009
Everyone Anywhere Anytime
Promotion on magazines and newspapers
with samples and explanation of the product
performances
Domus Academy I Master’s in Business Design 2009
Events at GDO and market places:
Together with the start of distribution, Promotional
Stands inside the main international G.D.O for two
weeks.
And the smaller italian market chains
with samples of the product,, booklets with information
and explanation of Lo’pocket
GDO:
Carrefour, Metro, Tesco, Auchan
Everyone Anywhere Anytime
Domus Academy I Master’s in Business Design 2009
Thank you