sloan entreprenuersinboundmarketing.may2010
TRANSCRIPT
The New Rules of Marketing
Featuring You hellip the members of the SEBC
Moderator Kirsten Knipp Director Product Evangelism HubSpot
How many of you are expert marketers
What resources do you have a lot of
What resources are most scarce
How many of you are experts in your space
Tell me about you hellip
If you have more Money than brains you
should focus on Outbound Marketing
If you have more Brains than money you
should focus on Inbound Marketing
guykawasaki
Outbound Marketing
Advertising Direct MarketingCALLER ID
800-555-1234
Annoying
Salesperson
Interruptions get ignored hellip
Inbound Marketing
Blog SEO Social Media
Relevant info is being sought dailyhellip
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
How many of you are expert marketers
What resources do you have a lot of
What resources are most scarce
How many of you are experts in your space
Tell me about you hellip
If you have more Money than brains you
should focus on Outbound Marketing
If you have more Brains than money you
should focus on Inbound Marketing
guykawasaki
Outbound Marketing
Advertising Direct MarketingCALLER ID
800-555-1234
Annoying
Salesperson
Interruptions get ignored hellip
Inbound Marketing
Blog SEO Social Media
Relevant info is being sought dailyhellip
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
If you have more Money than brains you
should focus on Outbound Marketing
If you have more Brains than money you
should focus on Inbound Marketing
guykawasaki
Outbound Marketing
Advertising Direct MarketingCALLER ID
800-555-1234
Annoying
Salesperson
Interruptions get ignored hellip
Inbound Marketing
Blog SEO Social Media
Relevant info is being sought dailyhellip
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Outbound Marketing
Advertising Direct MarketingCALLER ID
800-555-1234
Annoying
Salesperson
Interruptions get ignored hellip
Inbound Marketing
Blog SEO Social Media
Relevant info is being sought dailyhellip
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Inbound Marketing
Blog SEO Social Media
Relevant info is being sought dailyhellip
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Great for SMB amp Entrepreneurs hellip
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Because you have more of this hellip than $$$
7
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Inbound Marketing Maps to Funnel
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Get Found
ConvertAnalyze
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Does Inbound Marketing Work
9
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
What basics could you be doing
bull Get Found
bull Blogging ndash build an audience early
bull Social media ndash listen
bull Optimize ndash each page = chance to rank
bull Convert ndash offer give get
bull Analyze ndash figure out what worked
10
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Done with the basics whatrsquos advanced
bull Get Found
bull Social Media ndash listen amp participate
bull Video Audio Webinars eBooks +
bull Convert
bull Cultivate Multiple Offers
bull Automate Follow Up amp Nurturing
bull Integrate with CRM
bull Analyze ndash closed loop marketing
11
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
What can you skip
bull Flash Content amp Fancy Websites
bull PR Firms ndash DIY instead
bull Heavy PPC ndash use it to experiment amp
build organic
bull Trade Shows
bull Traditional Advertising
12
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Letrsquos take a quick look at a site hellip
13
bullSubdomain
bullNo blog
bullPoor metadata On Page SEO
bullMozRank = 3
bullInbound Links = 85
bullLimited lead capture
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
What can you take away
14
Give away your ideas to generate a following
Always optimize your content
Capture Leads
amp Measure what works hellip
Bootstrap Basics with Free Tools hellip
Other tools exist to make it easier amp more effective
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Company Background Backup
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
About HubSpot
Founded
Customers
Retention
Employees
2006
2500+
98
140+
Inbound Marketing software
amp advice that helps SMB
businesses grow
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
HubSpotrsquos Inbound Marketing System
bull Simple amp Integrated Software
bull Support amp Expertise
bull Hosted Solution
bull No IT Required
SEO ContentCreation
Blog
SocialMedia
Lead Nurturing amp Intelligence
LandingPages
CRM(Salesforcecom
or other)
Marketing
Analytics
QUALIFIED TRAFFIC
SALES
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
Proven ROI
MIT study shows
HubSpot customers get
42 times more leads
after 5 months
