slow and steady wins the race - arielinvestments.com

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SLOW AND STEADY WINS THE RACE

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SLOW AND STEADY WINS THE RACE

The best way to beat a benchmark is not to follow it.

Our story

John Rogers started Ariel in 1983 at age 24. His original

business plan was elegantly simple–buy undervalued small and

medium-sized stocks with a proven ability to grow over the

long-term and hold them until they reach full value. The seeds

of this philosophy were planted at age 12 when John started to

receive gifts of stock from his father every birthday and every

Christmas. Initially unimpressed by the envelopes under the tree

(until the dividend checks started coming in), John’s fascination

with stocks and investing was born. When he launched Ariel,

he started a newsletter as a way to broadcast his investing ideas.

It was called The Patient Investor and its masthead featured a turtle.

While much has changed since those early days, much has stayed

the same. More than 27 years later, we still spend every day

searching for undervalued small- and medium-sized stocks that

have demonstrated an ability to grow. Our quarterly report to

our shareholders is called The Patient Investor, the masthead turtle

is now the firm logo and “slow and steady wins the race,” the

timeless lesson from Aesop’s fable, is our motto.

Patience wins.

JOHN W. ROgERS, JR.Founder, chairman & chief executive officer

Slow and steady isn’t just an idea. It’s how we invest and how we do business.

ARIEL AT A gLANCE

Ariel Investments is a Chicago-based money management firm serving individuals and institutions through our no-load mutual funds and separate account products. Since our founding in 1983, we have employed a disciplined, long-term approach to value investing–symbolized by our turtle logo and the firm’s motto of slow and steady wins

the race. Our accumulated experience has taught us that patience, focus and a team of independent thinkers are paramount to success.

Our patient investment philosophyA patient view“Time is the friend of the wonderful company, the enemy of the mediocre.” — Warren Buffett

Compels us to wait for the perfect pitch—differentiated companies with strong cash flows, low debt, high-quality products or services, significant barriers to entry and low reinvestment requirements

Allows us to take a long-term view and look past short-term noise with a 3-5 year time horizon in mind to be opportunistic as price dislocations arise

A focused approach“Invest within your circle of competence.” — Warren Buffett

Augments our conviction, especially during crunch time when it matters most

Leads us to isolate the key issues of importance to a company in the midst of market noise

Results in our portfolio concentration in a limited number of names and industries

A team of independent thinkers“If you buy the same stocks as everyone else, you get the same results.” — Sir John Templeton

Encourages us to buy out of favor, misunderstood and ignored stocks

Leads us to perform our own original, proprietary research

Persuades us to be benchmark agnostic with very different industry weightings

Our products

ArielMicro-Cap ArielSmallCap ArielMidCap ArielFocused

Investmentstyle Micro cap value Small cap value Mid cap value Mid/large cap value

Inception July 31, 2002 September 30, 1983 March 31, 1990 March 31, 2005

Holdings 20-40 25-40 30-45 ~20

Leadportfolio David Maley John W. Rogers, Jr. John W. Rogers, Jr. Charles K. Bobrinskoymanager(s) Timothy Fidler

200 East Randolph Drive Suite 2900

Chicago, IL 60601

312.726.0140 main800.725.0140 toll-free

312.726.7473 fax

arielinvestments.com

RIA SEP ACCTS ©1/11

For additional information, please contact:

Mellody [email protected] Krista L. Rivers, CFP®

Senior Vice PresidentDirector, Institutional Marketing & Client [email protected] gary L. RozierSenior Vice [email protected] Malik T. MurrayVice [email protected]