slow food expo design

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TRANSCRIPT

What is SLOW FOOD?

Slow Food unites the pleasure of food with responsibility, sustainability and harmony with nature.

Carlo Petrini, Slow Food founder and president.

Taste

Tradition

Variety

Process

Experience

Happiness

Knowledge

Memory

Teaching and sharing information with the next generation

Countries Culture Tastes Knowledge

Is the meeting point

Creativity

Nature Culture

Market place Home

Information Knowledge

Experience Happiness

Tradition

Concept :

Ancient Market PlaceInspiration :

Sketches for layout

Info pointstands

Info point stands Main path

Concept :

Info points

Green point

Network point

Activity point

LEVEL ONE

• Booths as per regions and countries

LEVEL TWO

Information KnowledgeInfo point

Creativity TraditionActivity point

Information KnowledgeInfo point

Creativity TraditionActivity point

Nature CultureGreen point

Information KnowledgeInfo point

Creativity TraditionActivity point

Nature CultureGreen point

Information KnowledgeInfo point

Experience HappinessNetwork point

Creativity TraditionActivity point

Nature CultureGreen point

Market place Home Booths

Information KnowledgeInfo point

Experience HappinessNetwork point

Booth

• Info points• Green point• Network point• Activity point

Main path

Green point

Network

pointGreen point

Network

point

Slowfoodstand

Activity point

LEVEL ONE

LEVEL TWO

Regional demarcation

Activity point

SLOWFOOD pavilion

Network point

Green point

Exhibitor booths

Info point

Plan on site

Stands at meeting points

Inspiration for Booth – Customized but modular, recycled wood

Booth – structure is Customized modular,Material - recycled wood

Booth – structure is Customized modular,Material - recycled wood

Booth – structure is Customized modular,Material - recycled wood

Communication graphics

Communication Graphics

• Map• Ticket • Bag• Brochure

• Signs for Row directions• Service signs• General Expo branding- Outside and inside the hall• Advertisement on the bus, trams, in magazines &newspapers• City Hoardings

• Booth Communications• Brand name of company• Booth number • Food category• Product poster

123

1

2

3

3 Info point & Activity point

Grazie

Wijanee Sendang

Monica Niloy Debnath