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AANALYSISNALYSIS OFOF

STRATEGICSTRATEGIC PLANNINGPLANNING

Presented By :

Purushotam SatiPujil Khanna

Vinod Kumar

Rabi Kr. Pradhan

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WHAT IS STRATEGY ?

STRATEGY IS A SET OF KEY

DECISIONS MADE TO MEET

OBJECTIVES.

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Continual

Attention CreativityManagement

Commitment

Effective Strategic Planning

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ELEMENTS IN STRATEGY FORMULATION

MISSION

OBJECTIVE

GOALS

TARGETS

FO

R

M

U

L

A

T

I

O

N

AC

H

I

V

E

ME

N

T

S

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ROLE OF STRATEGIST

Strategists are individuals orgroups who are primarily involved

in the formulation, implementation,

and evaluation of strategy.

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STSTRRATEGIC PLANNINGATEGIC PLANNING

Corporate

Strategy

Business

Strategy

Functional

Strategy

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A STRATEGIC BUSINESS UNIT IS.

A Unit comprising of one or more products

having a common market base whose

manager has complete responsibility forintegrating all functions into strategy

against an identifiable competitor.

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CH

ARACTERISTIC OF SBU

It has its own set of competitors.

It has a manager responsible for strategic planningand profit performance, who controls most of thefactors affecting profit.

It is a single business, or a collection of relatedbusinesses, that can be planned separately from the rest

of the company.

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ADVANTAGES OF SBUS

Intra Competition.

Corporate Image.

Better Management.

Higher Efficiency.

Better Customer Services.

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STRUCTURE OF SBU

CEO

SBU I SBU II SBU III

FINANCE MARKETING PRODUCTION

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DABUR INDIA LIMITED

1884 : START OF DABUR

1896 : FIRST PRODUCTION UNIT

1940 : LAUNCH OF DABUR AMLA HAIR OIL 1994 : RAISES FIRST PUBLIC ISSUE

2000 : CROSSES RS 1000 CRORE TURNOVER

2005 : ACCQUSITION OF BALSARA GROUP

2007 : BECAME THE THIRD MOST RESPECTED

FMCG COMPANIES IN INDIA

(business world November 2007)

2008 : START NEW U RETAIL CHAIN UNDER

H&V STORE LIMITED.

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VISIONVISION

DEDICATED TO THE HEALTH

AND WELL BEING OF EVERY

HOUSEHOULD

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DABURSBUS STRUCTURE

DABUR

Consumer International Consumer Retail

Care Business Health CareDivision Division Division

(CCD) (IBD) (CHD)

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% SHARE OF DABURS REVANUE%

76%

16%

6%2% CCD IBD

CHD RETAIL

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CORPORATE MISSION

TRANSFORM AN AYURVEDIC COMPANY

TO A GROWING MODERN FMCG PLAYER

BASED ON HERBAL PLATFORM ONE THAT

WOULD EMBODY ALL THE

CHARACTERISTIC OF A FMCG COMPANY.

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CCD STRUCTURE

CCD (Consumer Care Division)

Personal Health Home Foods

Care Care Care Care

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E

35%

45%

15%

5%

Personal Care

Health & Hygiene

Foods

Home Care

% SHARE IN CCD SALES

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WORLD-WIDE PRESENCE OF DABUR

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MANUFACTURING UNITS OF DABUR IN INDIA

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STRATEGY USED BY DABUR

FOUR FOLD STRATEGY

EXPANSION

ACQUISITION

INNOVATION

REGIONAL BRANDING

PROMOTIONAL STRTEGY

DISTRIBUTION STRATEGY

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Dabur is trying to capture market by

launching product with a regional

twist.

:

1) In Tamil Nadu- Sivappu pal podi- lal dantmanjan.

2)Dabur red Toothpaste in East India

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T.V COMMERCIAL

RADIO

NEWSPAPER

POP DISPLAY

WALL PANTING

VIDEO VANS

SALES PROPOTION

CONTEST IN MELAS OR HAATS

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PROMOTION STRATEGY

DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-

DABUR AMLA SUNDER

DABUR AMLA SUSHEELDABUR YOGYA PRATIYOGITA HAJMOLA BAHANA CHAMPIONSHIPMELODIOUS VOICE OF PUNJABDABUR GULABARI MISS FRESH FACEOF UP 2008

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PRICE STRATEGY

Product Name Packaging

(gm.)

Price

(Rs)

Dabur Amla Hair

Oil

3.5

850

100

200

300

500

1

2

11

20

38

Nihar Amla 3.5

50

100

200

1

13

24

42

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THE BCG GROWTH - SHARE

MATRIX

It is based on the combination of market growth and

market share relative to the nextbestcompetitor

It is based on the observation that a companys business

unit can be classified into four categories: Stars

Question marks

Cash cows

Dogs

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QUESTION MARKS (?)

Most businesses start of as question marks.

They will absorb great amounts of cash if the market share remains

unchanged, (low).

Investments should be high for question marks.

WHY QUESTION MARKS ?

Analysis with DABUR INDIA-

RETAIL

ANALYSIS WITH CCD-

Dazzl

Chyawan Prakash

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STARS

stars are leaders in Business.

High growth, High market share.

Effort should be made to hold the market share otherwise the star will becomea CASH COW.

Analysis with DABUR INDIA-

IBD(29.4%) GROWTH RATE

ANALYSIS WITH CCD-

DABUR GLUCOSE-32% (GROWTH RATE)

DABUR HONEY-26%(GROWTH RATE)

MESWAK-39%(GROWTH RATE)

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CASH COWThey are foundation of the company and often thestars of yesterday.

They extract the profits by investing as little cash aspossible.

They are located in an industry that is mature, notgrowing or declining.

Analysis With DABUR INDIA-CCD-14%(GROWTH RATE)

ANALYSIS WITH CCD-CHYAWAN PRASHHAJMOLAREAL

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DOGS

Dogs are the cash traps.

Dogs do not have potential to bring in

much return.

Number of dogs in the company should beminimized.

Business is situated at a declining stage.

ANALYSIS WITH DABURS CCD-

CHD-0.6% GROWTH RATE

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GROWTH STRATEGY

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FOCUS ON NATIONALBRANDING

WORK ON NEWPRODUCTS

SHOULD GIVE E-PURCHASING

FACILITY

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CONCLUSION

DABUR HAS STRONG DISTRIBUTIONNETWORK.

FOURTH LARGEST FMCG COMPANY OFINDIA

ONE OF THE MOST TRUSTED BRAND

HAVING VERY AGGRESSIVE STRATEGYTO CAPTURE THE DIFFERENT SEGMENT OFTHE MARKET

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QUESTIONTIME