Social media as an Social media as an empty tribune for empty tribune for

politicianspoliticians

Natallia Isaevich,Belarus

BarcampCaspian09

Who is a politician? A person Who is a politician? A person who iswho is

PublicFight for power

Shape people’s outlook

Satisfy people’s requirements

No sense to hideNo sense to exist

without itNo sense to ignore

You’re just a spokesman

Politics = Marketing

Internet - aInternet - a real easy and real easy and sucsess waysucsess way

Great number of internet-users all over the world (more than 3 mln in Belarus)

Great number SM resourses: blogs (blogger.com, livejournal.com, vox.com, liveinternet.ru, myspace.com, etc.), social networks, other useful features.

Livejournal.com: more than 14 mln accounts (more than 13 000 in Belarus)

Simple navigationInternet-users are waiting for you!

Formal communication

A great work of press-group, but not a politician (lack of credibility)

A week feedback

Personal web-site vs blogs

Informal communication

A politician takes part in life of her/his blog

Good feedback

http://www.whitehouse.gov/president

http://www.whitehouse.gov/firstlady

http://http://my.barackobama.commy.barackobama.com

http://http://www.barackobama.comwww.barackobama.com

http://http://www.barackobama.comwww.barackobama.com

Tony BlairTony Blair

More than 5 blogs

Every week he puts a video on youtube

Angela MerkelAngela Merkel

Every Friday puts a video with her speech on youtube

http://http://www.bundeskanzlerin.dewww.bundeskanzlerin.de

http://www.president.gov.byhttp://www.president.gov.by

http://kozylin.com

http://www.pbnf.org/

A problemA problem

Politicians ignore SM

Why?Why?Don’t analyze internet audience as serious target group

Don’t understand principles of SM’s working

Don’t have enough skills and time

How to stimulate?How to stimulate?

Write more about popularity of SM

Organize columns for politicians in online versions of traditional media

Organize meeting with politicians by active users

Hire PR-specialists for each politician

Comparison with foreigners

JournalistsJournalistsA source of information

Real news about a person you’ve voted

SocietySociety

For polititionsFor polititionsPopularity, voices, power

PRPR-specialists-specialistsWork-money-popularity

Are politicians from your country have accounts in networks, blogs or videos on youtube?

Thank you for your Thank you for your attention!attention!

Any questions?

Natallia Isaevich,Minsk, Belarus

kalibrouka@gmail.com